Amazon Prime Day Shapes 2020 Holiday Shopping

1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime Day 2020 findings that, coupled with Numerator survey data, indicate Amazon will lead the holiday shopping season in terms of US household penetration. Historically, Big Box retailers have led in household penetration over the five days from Thanksgiving through the following Monday, including Black Friday and Cyber Monday.  In an analysis…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results

Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Amazon Prime Day might already be in the rear-view mirror. But what if advertisers could see the…

E-Commerce Trends: Playing the Amazon Prime Day Long-Game

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

Perfecting Your Amazon Prime Day Strategy from Start to Finish

One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your…

Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers

Multi-technology provider and retain giant, Amazon has announced the Q3 2019 Sales figures. It stood at $70 billion, growing the net sales by 24%, compared with $56.6 billion in third-quarter 2018. Amazon dominates the Retail, Cloud, Data storage and Voice commerce segments in the tech industry. Recently, Amazon also announced the acquisition of eHealth startup- Health Navigator – all these augurs well for Amazon partners and stakeholders. One-Day Delivery on the Cards For Jeff Bezos, CEO and Founder of Amazon, the Sales…

Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its newest study, exploring the shopping habits of 1,000 US consumers who are planning to shop “Black Friday in July” deals this year. Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual

Prime Day Was a 36-Hour Marathon Showcasing Amazon's Willingness to Dominate the Market. Experts Concluded That Amazon Seems Especially Interested in Private Label, Grocery, and Home Improvement Amazon said that its PrimeDay’18 saw 100 million products being sold. This 36-hour event is now being dubbed as the biggest worldwide shopping fiesta. Analysts confirmed that products sold via Amazon saw a 3x surge than sales during normal days.  Here is a list of product categories that saw huge spikes in sales during Prime…

Could Amazon Have Done Better on Prime Day?

Declassified Documents Reveal How Amazon Struggled to Fix the Prime Day Pandemonium CNBC obtained internal documents which reveal how Amazon struggled to procure enough server storage space on Prime Day. As a cover-up, they had to publish a demoted front-page subsequently killing all its international traffic. Market predicts that sales plummeted for Amazon as the problem occurred at the start of Prime Day. The Prime Day is the biggest sales day for Amazon, annually. Glancing at these documents, experts are suggestive…

Comscore Sees Record Online Spending Across ‘Big 3’ Holiday Shopping Days

Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that online spending across Thanksgiving, Black Friday and Cyber Monday (the 'Big 3' holiday shopping days), reached record levels in 2020. Total online consumer spending exceeded $22 billion, an increase of 25% compared to 2019.…

Holiday Shopping Has Moved Online. Here’s How Small Businesses Can Compete

The battle for holiday shoppers will be won or lost online this year. While brick-and-mortar operations struggle in the face of a resurgent pandemic, e-commerce continues to skyrocket. Online sales for the second quarter of 2020 topped $200 billion, a 37% increase over the previous quarter. It is not just the e-commerce giants that are reaping the benefits from this changed landscape, however. Third-party sellers on Amazon, most of which are small and medium-sized businesses, saw $3.5 billion in sales on Prime Day – a 60%…

Comscore Finds Consumers’ Pre-Thanksgiving Interest in Online Retail Overshadowed Black Friday

Visitation to retail sites spiked 33% in days leading up to Thanksgiving, driven by earlier-than-normal holiday deals, while retail website visitation on Black Friday was up only 14% year-over-year Amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping than ever before: year-over-year visitation to retail websites during the week of…

Amazon Offers New Ways to Track, Receive and Pick Up Holiday Orders to Keep this Holiday Season “Spoiler Free”

New this year, customers nationwide can now deliver their gifts to Amazon physical retail stores including Amazon 4-star and Amazon Books Customers can also choose from several options to track and receive their holiday orders at-home to keep them a surprise Amazon.com -- The holidays are typically overwhelming—between shopping for gifts, preparing family meals, and getting the house ready for guests—but for many, this season may look a little different. Whether customers’ plans have changed or not, Amazon still wants to…

Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. The report, COVID-19: Gift Cards During the Holidays 2020, indicates that shoppers are spending more on gift cards, more frequently, based on a combination of pandemic-related pressures and shifting consumer preference. Marketing Technology News: Criteo Integrates with Oracle Data Cloud Findings from the report are based on first- and third-party transactional…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

Numerator Launches 2020 Holiday Tracker

Numerator, a data and tech company serving the market research space, has launched a Holiday Gifting Tracker to monitor advertising, promotions, and sales trends for top gifting categories during the 2020 holiday season. New data is released weekly for key gifting categories including Apparel, Beauty, Electronics, Gift Cards, Home Goods, Power & Hand Tools and Toys & Games. Both the pandemic and shift of Amazon Prime Day from July to October have accelerated sales for top gifting categories with the exception of…

Urtasker.com Reveals How Holiday Profits May Require Deeper Knowledge of the Amazon Advertising Ecosystem

The holidays are soon upon us, and as businesses globally await the significant boon from the massive swell of transactions, which are imminent, one segment of knowledge could be the differentiator for maximizing success. It may be of no surprise to many, however, according to Statista, Amazon was responsible for 45% of U.S. e-commerce spending in 2019, a staggering figure which is expected to rise to 47% in 2020. A trajectory that is potentially setting the stage to tip the scales north of 50% in 2021. In fact, the very…