Howard University and Amazon Studios Announce Continuation of Howard Entertainment Program

Howard University and Amazon Studios announced a second year of the Howard Entertainment program, an experience designed to diversify the entertainment industry by creating a pipeline for African-American students and other underrepresented populations to train and study alongside entertainment executives. Applications will open Monday, Sept. 28, with the program set to restart in January 2021, with increased slots available for current Howard students. "The continuation of Howard Entertainment is a testament to the…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

Cinesite Studios and Qumulo Keep the Entertainment Flowing

Qumulo on Amazon Web Services enables Cinesite to produce computer-generated films and meet production deadlines Qumulo, the leading provider of cloud file data services, today announced that Cinesite Studios, a global producer of special effects and feature animation, has selected Qumulo’s file software to support its extensive rendering workloads. Cinesite is a leading digital entertainment studio with credits including the Avengers, James Bond movie franchises, The Witcher, Locke and Key, and Raising Dion television…

Harriet Seitler, CMO for Oprah Winfrey Network and Harpo Studios, Joins Course Hero

Veteran Marketer Will Help Shape Brand for Hypergrowth Edtech Firm  Part of a wave of "mission-driven" tech companies marrying purpose and profit, edtech firm Course Hero is positioning itself for its next phase, as it passes a major milestone and invests in a high-profile new senior hire, to drive further growth and positive social impact. For the first time in its 13-year history, the company has attracted one million new subscribers over a 12-month period, a milestone that means one in every 20 college students is…

SRAX’s BIGtoken Enables Users to Import Data from Facebook, Twitter, and Amazon, Allowing them to Earn from Their Complete Digital…

For the First Time, Consumers Can Earn from the Data Created on Facebook and More Than 25 of the Most Popular Platforms used Across the Web and Mobile SRAX, a digital marketing and consumer data management technology company, announces users now have the ability to import their data from Facebook automatically into the BIGtoken platform, allowing each user to increase the value of that information for third-party marketers while increasing their earning opportunities. By integrating historical data, consumers are able to…

Mobile Tide Ebbs as Popularity of PC and VR/AR Increases for UK Studios, says TIGA

TIGA, the network for video games developers and digital publishers and the trade association representing the video games industry, released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In the year to November 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA also released the following new information: PC (comprising retail and online PC games, social network games and massively…

Pacvue’s President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising

Amazon Is Now the #3 Digital Advertising Platform in the US and Emarketer Predicts a Continued Growth of over 50 Percent per Year Through at Least 2020 Pacvue, a leading software and services provider for brands, vendors and agencies advertising on today's online marketplaces, is pleased to announce that co-founder and President Melissa Burdick will be speaking at the upcoming 2019 ANA Media Conference Presented by Quantcast. "Amazon's ad business, roughly 10 years old, is finally getting serious about becoming a…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Engaging Audiences is Critical for Successful Online Influencers

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

Vooks and Future Today Announce New Content Partnership to Stream Animated Storybooks on HappyKids

Popular Children’s Entertainment Channel Reaching Millions of Viewers Across Multiple Platforms and Devices Now Features Vooks Animated Content Vooks, the world’s first streaming platform bringing storybooks to life through animation, announced a strategic partnership with Future Today to stream select titles on HappyKids. Vooks is now available in the HappyKids library of more than 55,000 family-friendly movies, TV shows and educational videos available across popular streaming platforms and devices, including Roku, Apple…

ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

OZY Media Announces Chris Rantamaki As New Head Of TV

OZY Media announced the appointment of Chris Rantamaki as Executive Director of TV + Video to lead the media company's rapidly growing roster of projects in television. Rantamaki will report to OZY CEO Carlos Watson and is based out of Los Angeles. In his role, Rantamaki will lead all of OZY's TV development, production, and distribution efforts. Rantamaki joins a team already supported by Executive Producer Marion Cunningham and Director of Production Lindsay Rodger. Just four years after selling its first television…

Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In a new robust study by MAGNA and IPG Media Lab, “Pursuit of Relevance: All About Ad Personalization,” the effectiveness of personalized ads on brand KPIs was quantified and revealed brands can forge stronger connections with people…

Avius Launches Gestures – Touchless Customer Feedback Technology

Customers who wish to provide feedback at business no longer need to physically touch a survey screen. Avius, a leading tech company that provides real-time customer feedback solutions, launched Gestures, a touchless AI-powered thumbs up/thumbs down survey experience. The innovative technology has launched at Hartsfield-Jackson Atlanta International Airport (ATL), the busiest airport in the world, and at LEGOLAND Florida. The pandemic has quickly created a new operating environment for businesses who are now more than…

The Future of Design Agencies in the Wake of COVID-19 Pandemic

We are constantly creating relationships and collaborating with many design agencies, large and small. It has helped us to gain a unique perspective on how different studios work and their value to their clients’ businesses. Like technology, the digital mediums and outputs we design for are often moving targets, and agencies must adapt to help companies better serve their customers. Never has this been more true than in the wake of COVID-19, when companies are taking a hard look at their design and technology budgets,…

Wildbrain Spark Launches Direct Advertising in the US – Charles Gabriel to Lead Sales Efforts

Our Premium Kids AVOD Network Reaches 40% Of Kids Under 13 in the United States WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands…

Hyper Personalization and Engaging Content Key to Retaining Customers in an Overcrowded OTT Market, Says ZinnovHyper Personalization

The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD) Content Fragmentation continues as competition intensifies with newer OTT channels being launched Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Parks Associates: COVID-19 Will Drive Greater Usage of TVOD Services in 2020

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video on-demand) service will increase significantly in 2020. The firm's OTT Video Market Tracker reports that in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year. This service type, which includes Amazon Prime…