Amazon Ads Playbook Series Launched by PPC Entourage Founder Mike Zagare

Founder of PPC Entourage, Mike Zagare, has recently released his instructional guide, Amazon Ads Playbook Series. With a wealth of experience in everything related to Amazon, Zagare helps other sellers achieve personal and financial freedom Mike Zagare, a serial entrepreneur and the founder of PPC Entourage, is pleased to announce the official launch of his free guide on Amazon advertising titled Amazon Ads Playbook Series. This is a simple instructional guide on how to set up 28 unique Amazon campaigns. It includes…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…

AcuityAds Announces Integration With Amazon Publisher Services

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

Qumulo Leads Customers to the Cloud with Launch of Qumulo Shift for Amazon Web Services S3

New Free Service Helps Customers Move File Data to Amazon Web Services Qumulo, the leading provider of cloud file data services, announced today the launch of Qumulo Shift for Amazon Web Services (AWS) S3, the first-ever native cloud service that enables organizations to move file data from any Qumulo on-prem or public cloud cluster into Amazon Simple Storage Service (Amazon S3) and transform that data to object in an open and non-proprietary format. With Shift, Qumulo file customers can now leverage the full ecosystem of…

Expert PPC Ads Agency Changing Customer Acquisition Game with Amazon DSP Service

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. That's according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. Marketing Technology News: Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm ROI Genome…

Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzed the latest trends across paid search, organic search, social,…

Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads

Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and…

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

2021 Amazon Business B2B E-commerce in Evolution Report Highlights Gaps, Opportunities in E-Procurement Process

Amazon Business released the first 2021 B2B E-commerce in Evolution Report, which shares B2B trends and new insights from U.S. procurement professionals across industries and organizations of every size. For the report, which examines the rapid transformation B2B e-procurement has undergone in recent years, Amazon Business surveyed 250 B2B buyers and 250 B2B sellers who hold influential procurement roles across government, education, healthcare, and commercial industries in the U.S. This report also provides actionable…

Augmented Reality Advertising Research Shows Consumers Want To See More AR Ads

WebAR agency Aircards announces involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experiences with 5G as well as the potential for Web-based Augmented Reality advertising. The power of 5G technology has the capacity to enable a new era of immersive ads, and previous studies have shown impressive initial results. To gain a deeper understanding of the impact of AR advertising, the Emodo Institute team commissioned the consumer…

Report: Amazon Sponsored Display On The Rise, How Brands Are Using New Ad Unit To Defend Product Detail Pages

New Sponsored Display Report found 42% of Sponsored Products clicks, and 30% of Sponsored Product sales come from Product Detail Pages. Perpetua, a global leader in eCommerce advertising and intelligence software, today released their 2021 Sponsored Display Report, an examination of performance across Sponsored Display advertising on Amazon and the impact the new ad unit has on driving a brand's awareness and sales. With retargeting controls, ad placement on and off Amazon and competitor conquesting controls, Sponsored…

Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

Primis, the leading Video Discovery platform for global publishers, released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns The state of transparency in the ad tech industry has steadily improved over the years due to increased usage…

AWS Announces General Availability Of Amazon Location Service

New service makes it easier for customers to add location functionality to their applications without compromising on privacy or security at as low as 1/10th the cost of the most common location-based service (LBS) provider Today, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security.…

Amazon Opens Disaster Relief Hub In Atlanta For Faster Response To Natural Disasters

Ahead of the 2021 hurricane season starting today, Amazon donated and pre-positioned over 500,000 emergency supplies to help relief organizations respond to natural disasters in the U.S., the Caribbean, and Central America Since 2017, Amazon’s disaster relief and response efforts have provided over 13 million items and tens of millions of dollars to support community partners worldwide during 59 natural disasters Amazon announced today the opening of its first Disaster Relief Hub, a facility near Atlanta storing emergency…

Former Innovation Executive at Amazon, PayPal, Visa, Target Launches Free Innovation Playbook, HowDo

HowDo, a free, self-guided innovation training by the world's leading expert, launches its step-by-step lessons and plan developments to standardize innovation and teach leaders to identify, build and grow tomorrow's solutions. The global hub's core mission is to create free and transparent access to innovation best practices, empowering any citizen to attack today's hardest problems and drive equitable employment for all. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches…