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LiveRamp Alum and AppNexus Executive Join Narrative I/O Board of Directors

Narrative I/O Inc., a software company radically simplifying the distribution and acquisition of data, announced the appointment Ryan Christensen, senior vice president of platform product at Xandr, parent company of AppNexus, and David Yaffe, co-founder of Arbor and former chief operating officer at LiveRamp, to its board of directors. "On behalf of Narrative and the board of directors, I am pleased to welcome Ryan and David to the board," said Nick Jordan, founder and chief executive officer of Narrative I/O. "Both Ryan…

SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a leader in advertising technology, and SAPO (Altice Portugal group), the leading media company in Portugal, announced a new deal. Under the terms, SAPO will adopt AppNexus’ full suite of products which support the buying and selling of digital advertising, including the AppNexus Publisher Ad Server, the Supply Side Platform (SSP) and the Demand-Side Platform (DSP). AppNexus’…

AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its…

AppNexus Grows Connected TV Marketplace 748% Year-Over-Year

AppNexus, the world's leading independent advertising technology company, announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year. Client adoption of AppNexus' connected TV marketplace includes five of the world's largest sports and news broadcast networks, five of the company's largest programmatic video buyers, a…

AppNexus Partners with IgnitionOne to Bring Score-Powered Audiences to Marketers

Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with AppNexus, the world’s leading independent advertising technology company. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. Through this partnership, AppNexus clients will have a more in-depth view of their ideal customers…

AT&T to Acquire AppNexus

Brings Leading Digital Ad Platform to AT&T, Helping to Create a Foundation for a Premium TV and Video Ad Marketplace AT&T announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers. “Innovation is core…

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. Through this partnership, AppNexus will adopt White Ops' technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team's focus to include…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

AppNexus Announces Executive Promotions in Privacy and Security

Internal Appointments Fill Senior Roles in the Internet Technology Company's Engineering & Technical Operations, Legal, and Global Accounts Teams of AppNexus AppNexus, the world's leading independent advertising technology company, announced a round of executive promotions, including the appointment of Timothy Smith to Senior Vice President & General Manager, Global Technical Infrastructure and Operations; Julia Shullman to Chief Privacy Counsel; and Justin Bross to Vice President, Global Accounts. In his role…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within the AppNexus Marketplace Had an ads.txt File AppNexus, the world's leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP). The company was an early promoter of ads.txt, the IAB initiative that gives publishers a…

AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend

Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company, announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding…

AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags

Premium Publishers Report Yield, Monetization, and Management Benefits from Video Header Bidding AppNexus, the world's leading independent advertising technology company, announced client success with Prebid Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations; ease of…

AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace

The World's Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The latest partnership with Tru Optik would bring AppNexus’ data-management platform at the forefront of Over-the-Top (OTT) and Connected TV market. The pair would work together to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace. Back in May this year, AppNexus expanded its digital video capabilities into Connected TV marketplace to…

Ellevate Network Partners with AppNexus to Provide Opportunities for Professional Women

AppNexus will be a key partner in support of the 2018 Mobilize Women Summit Ellevate Network, the leading network for professional women, is partnering with AppNexus, the leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digital advertising, to provide opportunities for women to succeed at work. With this partnership, AppNexus will provide the venue for Ellevate Network’s 2018 Summit, 'Mobilizing the Power of Women', a continuation of June’s extremely successful…

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners In collaboration with publishers using Prebid Analytics, Roxot conducted a header bidding partners research based on the real publishers' client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites - there are more than 60 bidder adapters available only for prebid.js. Almost 4 billion ad…

Data Provider Datonics Integrates with AppNexus’ Data Marketplace

Datonics’ Proprietary Search, Purchase-Intent, Life-Stage, Demographic And B2b Data Now Available To Marketers And Advertisers Using Appnexus Datonics, a leading independent online data provider, has been fully integrated into AppNexus’ Data Marketplace. This addition of Datonics data will allow marketers to accurately target audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic and B2B data into their online marketing campaigns. Datonics is a subsidiary of AlmondNet, is…

Outbrain Launches Programmatic Access on AppNexus

OPA integrates demand partners into Outbrain’s native ecosystem on which customers can bid on CPM basis Outbrain, a content discovery platform, launched Outbrain Programmatic Access (OPA), on AppNexus. Being the first strategic launch partner for OPA, AppNexus marketplace customers can now bid on Outbrain’s inventory on CPM basis. Available to customers worldwide, OPA integrates programmatic demand partners into Outbrain's largest premium programmatic native ecosystem. Brian O'Kelley, CEO, and Co-Founder,…

IPONWEB Appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on…