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Attentive & Optimove Announce Integration of Leading SMS, Relationship Marketing Platforms

Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all. This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all…

Attentive Raises $230 Million Series D Investment, Led by Coatue, to Enhance Product and Expand Support for Customers

Attentive, the personalized text messaging SaaS platform for brands and organizations, announced that it has raised a $230 million Series D investment round at a $2.2 billion valuation, led by Coatue. Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures are new investors in the company—joining existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. This investment comes just…

Attentive Announces Integrated Text Message Marketing App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Attentive, a personalized text messaging SaaS platform for leading brands and organizations, announced the launch of their text message marketing app on Salesforce AppExchange, empowering customers to grow text messaging and email opt-in lists simultaneously, send text messages that drive revenue, and enhance customer marketing campaigns as a result of the integration between Attentive and Salesforce. Salesforce Marketing Cloud and Attentive customers now have access to an integrated marketing solution that enables them to…

Attentive Launches Technology Partnership Program

The program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their e-commerce platform, CRM, ESP, and more Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership Program. This program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their…

Attentive Named a “Company To Watch” by The Lead

Using Real-time Analytics, Attentive’s Platform Automatically Sends Highly Personalized Text Messages to Subscribers at Each Step of the Customer Lifecycle Attentive, the personalized mobile messaging platform for e-commerce and retail businesses, announced that it has been named a “Company to Watch” by The Lead. The Lead is an organization focused on connecting fashion brands and retailers with next-generation digital technologies. It released the “Companies to Watch” list in its quarterly publication on June 21, 2018.…

Acquia Announces Major Updates To Open DXP At Acquia Engage

New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

Unanet Will Acquire Cosential To Deliver More Best-in-Class, Enterprise ERP and CRM Choices

Combined company to deliver alternative to status quo market leaders Unanet, the flexible project-based ERP software purpose-built for the government contracting (GovCon), architecture and engineering (A/E) industries, announced it will acquire Cosential, the leader in customer relationship management (CRM) software and proposal solutions for the construction and A/E markets. The combination of Unanet's purpose-built ERP and Cosential's CRM software will give customers new choices for best-in-class solutions that meet their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from IntelligenceBank (Digital Asset Management), Attentive (Mobile Marketing), Spectrio (Customer Experience), Marketcircle (CRM), and Klyck.io (Sales Enablement). IntelligenceBank Launches Facial Recognition IntelligenceBank – the leading marketing operations platform – announced the launch of Facial Recognition. As an add-on to IntelligenceBank’s Digital Asset Management offering,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hiverlab (Augmented Reality), Ware2Go (E-commerce), Genesys (Customer Experience), Salesforce (Marketing Cloud), and Attentive (Mobile Marketing). Hiverlab Launches Webcasting Mobile App, RealityCast Hiverlab, a media technology company based in Singapore with global partnerships focusing on immersive technology, has launched its new augmented reality (AR) webcasting mobile app for…

How Today’s Consumers Prefer to Communicate: You May Be Surprised

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re most likely to be attentive to those messages. If your partner isn’t a morning person, it’s not likely your 6:00 a.m. list of items to pick up from the store is going to be acted upon. If your boss prefers text messages to email, which channel do you think you should use? That same…

MarTech Interview with Ben Plomion, Chief Growth Officer at GumGum

"I sincerely hope that brands and marketers start to wake up to the negative impact that keyword-based brand safety strategies are having because those strategies don’t just hurt publishers but also brands." You were recently promoted to Chief Growth Officer. How has your role at GumGum evolved since then? My role as CMO was largely devoted to pinpointing our differentiators then promoting them. In my new role, I’m still doing that, but I’m also validating our value proposition because the client-facing nature of Sales…

GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email Compromise

GIACT, the leader in helping companies positively identify and authenticate customers, announced a new report, Business Email Compromise: A Global Threat, detailing how well-organized cybercrime operations are evolving business email compromise (BEC) schemes. The report also details the diverse ways in which BEC is being committed as well as how businesses can proactively validate account information using real-time, diverse data sets, before a potentially fraudulent payment is disbursed. Marketing Technology News: Kimble…

Teads Unveils inRead Social, A Powerful Extension For Advertisers’ Social Campaigns

Teads now enables brands to extend social campaign reach by over 80 million additional users* and achieve significant cost-efficiency Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides 30.45 million incremental unique users beyond Facebook and 82.9 million incremental…

Super Bowl Ads From Mountain Dew, Avacados From Mexico, Rocket Mortgage Drove Highest Viewer Attention, According to Realeyes

Attention and Emotion Measures Reveal Propensity for Advertising Creative to Drive Impact of Paid Media Investment Realeyes, a leader in computer vision and emotion AI, revealed the company’s 2020 ranking of Super Bowl LIV ads according to viewer attention and emotion. Based on aggregate measurement from an opt-in panel audience (n=2,500) using webcams and anonymous facial coding, the Realeyes’ “Interest” score is an index that combines attention and emotion signals to build a second-by-second indication of a viewer’s…

11 Reasons Real Estate Needs WhatsApp Chatbots

For realtors, taking time out to ascertain the overall seriousness of a lead from scratch is time-consuming. But, it is a no-brainer that if you wish to be successful when it comes to real estate, you need to capture as many leads as possible to make sure that you have a specific number of clients on a monthly basis. Whether you’re a real estate agent, broker or property consultant, buying or selling a property is a harrowing process that involves tons of calls, emails, and a lot of follow-ups. With a WhatsApp Chatbot for…

Cerence Introduces My Car, My Voice – New Voice Clone Solution to Personalize the In-Car Voice Assistant

AI-powered capability lets people create a custom voice – their own, a loved one or a friend – for their mobility assistant Cerence Inc., AI for a world in motion, introduced My Car, My Voice, a revolutionary product that lets people create custom voices for their in-car assistants. Cerence’s voice clone technology is a game-changing innovation for the world of in-car voice assistants, which typically come with a set of pre-determined voice options. Now, with this new Cerence innovation, people can quickly and easily…

Seclore’s New Data Protection Portal Helps Companies Address Regulatory Compliance

Ensure Safeguarding of Incoming Information upon Receipt from Customers and Partners. Seclore, the leader in unifying best-of-breed data-centric security solutions, announced the release of the Seclore Data Protection Portal. Organizations often overlook securing sensitive and regulatory data they collect from customers and partners. Now organizations can automatically protect incoming data before it touches any enterprise system to ensure compliance while offering customers and partners the assurance that their…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

Personalized Mobile Messaging Platform Raises $40 Million Series B

Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, Changing the Way Consumers Interact with Businesses Mobile messaging has come a long way. Today, mobile messengers are far more interactive, personalized and marketing-friendly. In a major boost to further improve personalization in mobile messaging, Attentive announced its Series B funding earlier this week. With Attentive, brands can seamlessly grow a list of subscribers, send highly…