Augmented Reality: The Real Game-Changer for Marketing in 2020

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections. AR has finally grown up; once infamous for gimmicks such as face filters on social media, it’s now a cross-platform tool to build truly interactive environments, compared to VR which requires a headset to create computer-aided stimuli. The figures tell us that the global market is expected to grow substantially…

CGS Commended by Frost & Sullivan for its Introduction of Augmented Reality in an Immersive Customer Experience Solution, Teamwork AR

Teamwork AR addresses businesses' changing demands by delivering remote support, enhanced training, and more interactive sales engagement Based on its recent analysis of the European customer experience (CX) outsourcing services market, Frost & Sullivan recognizes CGS with the 2020 European New Product Innovation Award for its Teamwork AR solution. The Teamwork AR app works on any device – smartphone, laptop, or tablet – giving users access to self-guided assistance in an augmented reality (AR) setting, making the…

Contentstack Creates Engaging Augmented Reality Prototype for Retail Industry in Just 4 Weeks

Contentstack, the leading Content Experience Platform (CXP), announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience. The retail industry is having to quickly adapt during the COVID pandemic to reduce…

Survey: 60% of Online Shoppers Say They’re More Likely to Buy a Product If It’s Shown in 3D or Augmented Reality

Threekit becomes Google Trusted 3D Partner to address the urgent need for amazing 3D and AR in eCommerce due to COVID-19 Due to COVID-19, consumers are being more careful when they shop online. With fewer opportunities to view products in person, and the growing logistical challenges posed by online returns, shoppers are relying on product visuals more than ever to inform their purchasing decisions. The retail apocalypse is here, and even businesses with a large online presence are not immune. Investing in technologies such…

NexTech’s New Augmented Reality Product ‘ScreenAR’ Gaining Sales Momentum

Revenue for Augmented Reality Rapidly Accelerating Pushing Q3 Estimates to $5million NexTech AR Solutions (NexTech), an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events is pleased to announce that its recently launched augmented reality solution for video ‘ScreenAR’ has generated over $100,000 in sales in its first month and is gaining great momentum. ‘ScreenAR’ has been seamlessly integrated into the InfernoAR platform and uses the company’s…

LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences

LiveXLive Media ("LiveXLive"), a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, announced that it has partnered with Strax Networks Inc. to bring its augmented reality StraxAR SaaS platform to LiveXLive. The two companies will collaborate to bring Strax Networks' new augmented reality technology across the LiveXLive platform and its vast OTT distribution network. Augmented reality ("AR") brings the digital world together with the physical world by…

New Web AR Innovation Brings 4K Video Content To Life In Augmented Reality

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based…

Four Companies with Augmented Reality Enterprise Platforms Named IDC Innovators

International Data Corporation (IDC) today published an IDC Innovators report profiling four companies that provide augmented reality (AR) platforms for enterprise use. The four companies are: Atheer, Scope AR, Ubimax, and Upskill. Augmented reality overlays digital information or objects within a person's current view of reality. The included companies provide AR enterprise platforms that enable customers to use either mobile devices (such as smart phones and tablets) or smart glasses and head-mounted displays (HMDs).…

KiwiTech Announces Strategic Partnership with Augmented Reality Platform MYXR

Aimed at revolutionizing AR content creation, syndication, and distribution KiwiTech, LLC, today announced a strategic partnership with MYXR Inc., an engagement software and augmented reality syndication company that provides a suite of products and solutions across multiple vertical industries. “We are honored to partner with MYXR to disrupt the way organizations engage users through augmented reality content creation, syndication, and distribution," said Rakesh Gupta, CEO of KiwiTech. "Drawing on our deep expertise in…

Sketchfab Launches App-free Augmented Reality for Brands

AR is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce and more Support for native augmented reality (AR) is now available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR. Sketchfab AR allows for a very…

Arti is Offering a Free Coronavirus AR Graphics Package to Help Broadcasters Deliver Impressive Augmented Reality Content from Home

To help news media continue to deliver high-quality video programming as they broadcast from home or outside a traditional studio, Arti is offering a free package of COVID-19 augmented reality graphics that can be easily integrated into video content using the Arti platform. Arti is the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers. It enables both professional and amateur content developers to deliver high-quality AR video anywhere. “We want to help broadcasters continue to…

Arti Closes $4 Million Seed Investment Round for Cloud-based, No-hardware Augmented Reality Platform

The Arti platform helps professional and amateur broadcasters deliver high-quality AR video from anywhere Arti, providers of the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers, announced that it has raised $4M in a seed investment round led by Axon Ventures, an early stage fund focused on investing in elite technology founders, with participation by other investors. The company will use the funds to support on-going development of its innovative AR technology platform, and to…

Augmented Reality From Every USA Wine in 2020

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

Create Christmas Magic With New Interactive, Augmented Reality App, Santa Was Here

Record and Share High-Quality Videos Alongside Santa Claus Inside Your Own Home Artificial intelligence (AI) and augmented reality (AR) developer, Immersion VR, in partnership with AI and AR publisher, Charactr, unveiled brand new, interactive AR mobile app, Santa Was Here, bringing the magic of Christmas home this holiday season. Available now in the U.S. and Europe for iOS, use your iPhone or iPad to record and save exceptional, multi-scenario videos of Santa Claus around the house with the ability to add personalized…

PTC Partnering with Magic Leap to Further Expand Augmented Reality in the Enterprise

Alliance Extends the Capabilities of Vuforia Engine with Magic Leap 1 PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its market-leading Vuforia® Engine solution with the powerful Magic Leap 1 wearable headset. @PTC announces an alliance with @magicleap that will allow customers to combine the #AR capabilities of @Vuforia Engine with the Magic Leap 1 headset. Vuforia Engine provides users with advanced computer…

The Virtual Reality and Augmented Reality Global Summit Plays Host to Industry Announcements and Conversation

Summit Day 1 (Of 2) Highlighted National Applications of XR and Outlined the Need for Safety Controls The VR/AR Association announces a recap of the various industry news coming out of Vancouver, BC, as Day 1 of its VR/AR Global Summit wraps and over 1000 attendees, 120 Speakers and 50 Exhibitors await Day 2. The VR/AR Global Summit explores the newest trends in virtual and augmented technology. “When you realize that VR, AR & mixed reality (XR) is going to be a $600 billion+ in unrealized economic output that will…

eyecandylab and LG Uplus Become first to Fuse TV Home Shopping with Augmented Reality

eyecandylab and LG Uplus, the leading 5G service provider in South Korea, are taking home shopping to a new level with their newly launched cooperation: With the launch of the product "U+ AR Shopping", they are realizing Augmented Reality for home shopping channels for the first time worldwide, thus bringing the shopping mile home. Viewers of GS Shopping and Home&Shopping, two of South Korea's largest home shopping channels, will now benefit from better product presentations. These include detailed 3D scans that allow…

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

The guide offers a comprehensive overview of how AR can be adopted in Marketing strategies Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how AR can be used in Marketing and Advertising. It starts by offering an understanding of what AR is and the impact it is having on Marketing, with real numbers.…

Phononic and Extality Partner to Help Food and Beverage Retailers “See” a More Profitable Future With Augmented Reality

New AR App Helps Food Retailers Visualize the Opportunities to Transform Checkout Sales and Profitability with Phononic’s Innovative Solid-State Freezer Phononic, a global leader in solid-state cooling and heating technology, announced that it has partnered with Extality, a leading developer of mobile virtual reality (VR) and augmented reality (AR), to create the first photo-realistic AR app for food and beverage professionals. The Imagine app allows store owners and brands alike to project a virtual image of Phononic’s…