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Aurora Announces Integration and Partnership With IRIS CRM

Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall. Marketing Technology News: Nielsen Advances…

Aurora Mobile Releases Report Highlighting Key Mobile Internet Trends Throughout the Coronavirus Outbreak

Aurora Mobile Limited, a leading mobile developer service provider in China, released a report that provides deep insights into key mobile internet trends and usage that have been taking place since the outbreak of the coronavirus began prior to the Chinese New Year holiday (“CNY Holiday”). Leveraging its cutting-edge technology, analytics and ability to quickly analyze cross-industry mobile internet data, Aurora Mobile has been carefully monitoring the usage of apps in real-time throughout the outbreak. As the coronavirus…

Aurora Mobile Announces Compliance of JPush Android SDK with the Interface Standards of Unified Push Alliance (UPA)

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that JPush Android SDK (“JPush”), its push notification services tool for Android devices, has been tested by China Telecommunication Technology Labs-Terminals (CTTL-Terminals) to comply with the latest version of the Unified Push Alliance (UPA)'s performance and interface standard T-UPA0003-2019 Unified Push Technical Specification and Testing Methods. Marketing Technology News: Sprint Unveils Certainty Network Design Model To Unite Full…

Sony Mobile UK Creates First UK Interactive Video Experience with AdColony Aurora HD Video

Innovative Ad Format Brings to Life the New Xperia XZ2 Mobile Handset Capabilities Through Immersive Mobile Video Creative Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. The Campaign Sony Mobile UK wanted to create a unique advertising…

Umbraco Expands US Presence with New Headquarters in North Carolina

Robust, flexible and open source content management system (CMS) provider also signs seven new Gold Partners in 2020, adding additional sales and support channels Umbraco, an editor-friendly, powerful open source content management system (CMS), announced the opening of its US office in Charlotte and the signing of seven new US Gold Partners over the first half of 2020. The team in Charlotte will work closely with Umbraco’s headquarters in Odense, Denmark, and these Gold Partners to offer Umbraco to web agencies and…

8×8 Launches Open Communications Platform to Deliver and Scale Work-from-Anywhere Enterprise Communications for Organizations Worldwide

New CPaaS, Enterprise-Grade Telephony for Microsoft Teams, Performance Monitoring and End-to-End Interaction AI Capabilities on a Single Open Platform Provides Security, Scalability and Extensibility to Strengthen Business Responsiveness and Resilience 8x8, Inc., a leading integrated cloud communications platform, launched the 8x8 Open Communications PlatformTM, the industry’s most complete portfolio of work-from-anywhere enterprise communications. 8x8 uniquely brings together the essential elements required in an…

Meltwater Announces New Product Updates and a New Corporate Website

Meltwater, a global leader in media intelligence, announces its Aurora Product Release, detailing a range of solutions, workflows and new functionality in its flagship product. The release follows the success of the Fjord Product Release last October, and the release name is another nod to Meltwater’s Norwegian heritage. Meltwater has also launched a brand new website, which articulates everything that the company now offers, and how they help to bring Marketing, PR and Communications teams closer together, with an…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

HiveIO Launches Industry’s First Fully Integrated Hybrid Cloud Desktop-as-a-Service (DaaS)

New capability to help organizations with COVID-19 remote workforce challenges HiveIO, the leader in Virtual Desktop Infrastructure (VDI), announced today the first of its kind fully integrated VDI platform that will deploy and run in private or hybrid cloud environments as a DaaS solution. The outbreak of COVID-19 has made it extremely challenging for IT teams to deploy VDI in traditional data centers, to enable remote workforces. This new offering is designed from the ground up to enable organizations to roll out…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform

75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online…

Alaska Airlines Harnesses Northern Lights Forecast Data for Bucket List Trip

Making New Year's travel resolutions more affordable through the power of science Chasing the Northern Lights is now within reach. Starting Jan. 13, flyers will have the opportunity to escape to the winter wonderland of Alaska for snowshoeing, cross-country skiing and, yes, a chance to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute's aurora forecast, Alaska Airlines is offering up to 35% off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12.…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ParTech, Inc (PAR), IDC, S&P Global Market Intelligence (S&P), Aurora Mobile Limited and Mastercard. Agilence Integrates with PAR Technology’s Cloud-Based Brink POS® Software ParTech, Inc (PAR), a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries and wholly-owned subsidiary of PAR Technology…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience

Snowflake Increases Investments in Its Relationship with AWS in the Areas of ML/AI and Customer Connectivity Snowflake, a cloud data platform, announced that it is deepening its relationship with AWS to provide a seamless customer experience. As a testament to this, Snowflake recently achieved the Amazon Web Services (AWS) Machine Learning (ML) and Artificial Intelligence (AI) Competency status. The AWS Competency Program highlights AWS Partner Network (APN) members that have passed a rigorous audit of their security,…

AWS Announces New Analytics Capabilities to Help Customers Embrace Data at Scale

Amazon Redshift RA3 Instances Let Customers Scale Compute and Storage Separately and Deliver 3x Better Performance Than Other Cloud Data Warehouse Providers (Available Today) Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced significant new analytics capabilities that help customers embrace data at today and tomorrow’s scale. AWS introduced several new Redshift capabilities that bring more than an order of magnitude better query performance and deliver greater flexibility for…

Best Western Hotels and Resorts Go All-In on AWS

Global lodging powerhouse moves to AWS, leveraging the broadest and deepest portfolio of cloud services to innovate faster and deliver new and enhanced guest experiences Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that Best Western Hotels & Resorts is moving its infrastructure to AWS – going all-in the world’s leading cloud – to automate processes and quickly develop new and more personalized experiences for travelers visiting its more than 4,700 properties around the world. Best Western Hotels…

RoboMQ Launches a Major Upgrade to Connect iPaaS With Michelangelo Release

Major enhancement to the way workflows are designed on its no-code API integration platform, in addition to the availability of a host of leading ERP, CRM, SaaS, and IoT application connectors RoboMQ, a leading integration-platform-as-a-service (iPaaS) provider, launched a major upgrade to its no-code platform Connect iPaaS. This release, named Michelangelo after the famed Renaissance sculptor and painter, adds several features and functionalities, covering core platform as well as the addition of new API connectors for…