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The Wild for Autodesk’s BIM 360® Allows AEC Teams to Collaborate on BIM Content in VR/AR from Anywhere

VR/AR collaboration platform The Wild released an integration with Autodesk BIM 360®, which will allow architecture, engineering, and construction (AEC) teams to collaborate on their BIM 360-hosted models, in an immersive virtual or augmented reality workspace. Working in disparate solutions, AEC teams often lose valuable time. With The Wild's BIM 360 integration, teams can meet in an immersive environment and provide spatial context for their stakeholders, helping them move from design to construction more efficiently.…

SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Clifford Brings Nearly 20 Years of Operational Finance Experience and Leadership in SAAS Business Model Transformation SurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer.  In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development.  With the addition of…

Qualtrics Hires Chief Industry Advisor for Technology, Media, and Telecommunications to Help Organizations Drive Business Impact with…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

Catchpoint is First to Integrate User Sentiment into its Digital Experience Monitoring Platform

Also released, free user sentiment monitoring solution to provide vendor visibility and speed up outage recovery Catchpoint™, the leader in next-generation Digital Experience Monitoring (DEM), today announced it has added ‘user sentiment’ to its advanced monitoring platform, combining Synthetic, Network, Endpoint and Real User Monitoring capabilities, making it the most comprehensive digital experience monitoring (DEM) platform available. This new integrated capability provides enterprises with broader insights into the…

DemandGen Named Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for 2nd Year Running

DemandGen, an Adobe Platinum Regional Partner, today announced it has been recognized as Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year. The win marks a back-to-back repeat of the agency's prior year achievement of Marketo Digital Services Partner of the Year for 2019. Adobe's Digital Experience partner awards honor companies that have made leading contributions to Adobe's business and have had a significant impact on customer success. Digital Experience solutions partner of the…

Create from Home: Black & White Design Brings Client Engagement Home with 8×8

Silicon Valley Firm Shifts Entire Staff to Remote Work Using 8x8 Cloud Communications and Video Collaboration Solution 8x8, Inc., a leading integrated cloud communications platform, today announced Black & White Design, Inc, a marketing communications and graphic design firm in Silicon Valley, deployed the 8x8 cloud communications and video conferencing solution to enable team members to safely and productively collaborate and engage with clients while working remotely. Marketing Technology News: Screen-Free…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Workato Announces Updates to OEM Platform; Helps SaaS Providers Address Customer Challenges Around Integration

Workato, the leading and fastest-growing enterprise automation platform, is continuing to evolve its AI-powered automation platform for ISVs and Systems Integrators, providing them the ability to build integrations to 3rd party applications for their end-customers without using valuable engineering resources. The latest release includes significant updates to the OEM platform in the areas of federated administration, supported auth models, APIs, auditable events, and an expansion in the available embeddable components.…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Marketo Engage users can now build and manage their own integrations and automations to help them keep pace with aggressive marketing goals Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

MURAL Raises $23 Million Series A From Radian Capital to Reimagine Visual Collaboration

The Company Servicing 40 Percent of Fortune 100 Also Welcomes Greg Kaplan as Chief Revenue Officer MURAL, the leading digital workspace for visual collaboration in the enterprise, announced it has successfully raised $23 million in Series A funding led by Radian Capital, with participation from Gradient Ventures, Google's AI-focused venture group, and Endeavor Catalyst. Until this point, the company has been able to grow quickly on less than $2M in capital raised and was cash-flow positive for several quarters in 2019.…

Customer Programs Thought Leader Bill Lee Announces All-Star Speaker Agenda for the 2020 Summit

The 2020 Summit on Customer Engagement will feature speeches from Customer Programs leaders who are transforming the customer experience and driving business impact using the "Tom Sawyer Strategy." Now in its 16th year, the Summit on Customer Engagement is the most respected educational and networking event in the world for Customer Programs professionals. "Customer Programs managers can be thought of as the Tom Sawyers of their firms," says Bill Lee, founder of the Summit. "They're the ones who run customer…

Elastic Appoints Sally Jenkins as Chief Marketing Officer

Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic to accelerate Elastic’s global marketing and go-to-market efforts Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer. As CMO, Jenkins leads Elastic’s global integrated marketing, brand strategy, corporate communications, product marketing, digital marketing, field marketing, and customer and…

MarTech Interview with Etai Beck, CEO at Folloze

"If you want to be successful either in Marketing or Sales, you have to provide actual value to every prospect and every customer each time you have a touch point with them." Hi Etai. Welcome back to MarTech Series. Can you tell us about your most memorable moments in MarTech from 2011-2019? Professionally, the most amazing thing that happened to me during that time was Co-founding Folloze in 2013 and building it into an innovative and successful company. In addition to creating an important product that solves a very…

Fortinet Further Expands Integration of its Dynamic Cloud Security Solutions with New Amazon Web Services (AWS) Solution

Fortinet a global leader in broad, integrated and automated cybersecurity solutions, announced the extension of the Fortinet dynamic cloud security offerings for advanced security on Amazon Web Services (AWS). Fortinet has integrated its FortiGate-VM with the recently released AWS CloudFormation third-party resource provider framework and now offers new Fortinet managed rulesets for AWS Web Application Firewall (AWS WAF). In addition, Fortinet’s cloud security offerings now support Amazon Virtual Private Cloud (Amazon VPC)…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…

Mobikon Raises US$ 12.5 Million Series B Round led by Binny Bansal

A Company which started as a customer engagement platform for the restaurants, is now transforming into a 360 degree Data Exchange platform for the F&B ecosystem. With over 6 years of experience in this ever evolving vertical, Mobikon is operating in 5 countries with 6000+ restaurants, on their platform. The company is now looking to transform its offering into a data exchange platform which will positively impact the F&B eco-system globally, keeping the restaurant business at the core. Read Also: Future of Brand…

Uberflip Announces Integration with G2 to Leverage Customer Reviews

Uberflip, the leading B2B content experience platform, announced its integration with G2, the world's largest marketplace for businesses to discover, select and manage technology, which allows sales and marketing teams to create personalized, user validated content experience streams for customers and prospects throughout every stage of the customer journey. With this integration, marketers can embed reference pages containing reviews, quotes, content, reports, and videos directly in Uberflip's sales and marketing…

Zylo Secures $22.5 Million Series B led by Menlo Ventures, Matt Murphy Joining Board

Bessemer, High Alpha, Salesforce Ventures and Slack Fund Among Repeat Investors in Leading SaaS Management Innovator Zylo, the leader in the emerging SaaS Management category, announced the completion of a $22.5 million Series B funding round. The round was led by Menlo Ventures, with repeat investments from Bessemer Venture Partners, High Alpha, Revolution's Rise of the Rest Seed Fund, and cloud leaders Salesforce Ventures and the Slack Fund. Since its founding in 2016, Zylo has raised more than $35 million.…