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Aventri Announces Official Launch of Its Virtual Event Platform

Event management software (EMS) leader Aventri announces the official launch of the Aventri Virtual Event Platform along with the release of key industry-leading features. The breakthrough solution is fully integrated in the Aventri Event Management Solution. It is the first solution enabling event and marketing professionals to manage their virtual, hybrid and in-person events on a single platform. Previously, meeting professionals faced the challenge of using separate platforms for digital and in-person gatherings.…

Aventri Announces Appointment of Jim Sharpe as CEO; Elevates Oni Chukwu to Executive Chairman

Aventri, the leading meeting and event technology software provider, announced Jim Sharpe has been appointed Chief Executive Officer. Oni Chukwu has been elevated to Executive Chairman for Aventri after leading the company as CEO for the past six years, during which he oversaw accelerated revenue growth, product maturation and global expansion. “It’s been one of the great honors of my career to have had the opportunity to lead this company and this wonderful team at such a pivotal time,” said Chukwu. “I am proud of what…

TechBytes with Brian Friedman, VP, Digital Innovation, Aventri

Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly over the last few years. The advent automation has meant that advertisers can now hone on an attendee's preferences and deliver personalization at scale. Brian Friedman, VP, Digital Innovation, Aventri (formerly etouches) spoke to us how the ideal event management software would function.Tell us about your role at Aventri and the team/ technology you handle. I serve as the

G2 and PandaDoc Study: The Size of Contract Negotiation Teams Has Grown to Close to 8 People at a Seller’s Side

The size of contract negotiation teams has grown to  close to 8 people at a seller's side and close to 6 people at a buyer’s side in average. From internal to customer-focused process, from own vision to shared success Mind you, it is increasingly the sales team who call the shots in such a process, no longer so much the legal experts. Yet, the sales tools have been lacking so far especially in terms of planning and documenting the details of a deal across companies, even internal teams. To change this, Documill…

Copy Any Email and Appropriate It as Your Own Email Template

cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Template by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this feature especially useful for saving time, energy, and…

Intermedia Announces Launch of “Easy-IVR”

Intermedia, a leading provider of unified communications and collaboration solutions to businesses and the partners that serve them, announced the launch of "Easy-IVR," an intuitive, wizard-based tool that allows businesses to build interactive voice response systems (IVRs) in a fraction of the time it normally takes – all with little to no assistance. IVR is a technology that allows incoming callers to navigate a phone system before talking to a live agent. Easy-IVR is offered as part of Intermedia Contact Center's Pro and…

Criteo Integrates with Oracle Data Cloud

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

WPP and Anzu.io Announces Partnership

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection, and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration…

Lightbox and WeWork Announce Strategic Partnership

Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces. Lightbox will serve as the exclusive advertising sales representation for WeWork, allowing the video network to diversify its audience. With this addition, Lightbox expands its national video network to add approximately…

Jornaya Releases Activate 3.0

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who's actively shopping, when they're shopping, and how frequently they're shopping. "It's critical…

Triller Launches Full App Update Triller 2.0

Triller has rolled out Triller 2.0 with features that transform it into the most sophisticated social app available on the market today. From exclusive, artist-designed augmented reality experiences to dynamic music editing, Triller's latest update lets users live by its motto "You Do You" like never before. Triller 2.0 will include features such as interactive Text Over Video and an improved interface for Music Trim Screens Pre-Capture that allows users to quickly and efficiently select up to one minute from any song.…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations

Despite a majority of marketers highly rating their companies' ability to personalize content, new research uncovers a major disconnect between the personalization buyers want and what marketers are actually delivering. In the latest study The Experience Disconnect: 2021 B2B Marketing Report from Uberflip, the leading cloud-based content experience platform (CEP) surveyed 500 North American B2B buyers and marketers about their expectations for the buyer journey, to see how their responses differed. The findings show a major…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

Spaceback and Brand Networks Announce Partnership

Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative. Leveraging Spaceback’s Social Display…

Authentic Brands Group Partners with Bolt

Bolt, the world’s first leading Checkout Experience Platform, announced a strategic partnership with Authentic Brands Group (ABG), one of the largest brand owners in the United States that generates more than $14 billion in annual retail sales. ABG’s massive global portfolio includes Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, Nautica, and Sports Illustrated. Through the partnership, Bolt’s seamless checkout, payments, and fraud protection technology will be available to ABG's global e-commerce network,…

Vbrick Simplifies Enterprise Communications with Enhanced Microsoft Teams Integration

Vbrick, the leader in enterprise video platform solutions, announced comprehensive integrations with Microsoft Teams, a leading workplace collaboration application, with the December 2020 Rev Platform release. This integration brings complete self-service to all Microsoft Teams users by providing every employee the ability to deliver large scale meetings and webcasts with no IT support needed. Microsoft Teams users are now able to seamlessly and efficiently deliver large scale internal and external video streaming events…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…