It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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Amplified marketing leader launches Casted Insights with unmatched visibility into brand engagement and actionable audience metrics across audio and video content Casted, an amplified marketing platform and only podcast and video solution…
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B2B Marketing Execs Show Significant Interest in CTV Marketing, Cite Concern About the Loss of Third Party Cookies and Need for Data-Driven Insights Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings…
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As entrepreneurs prepare for technology improvements, B2B marketing is getting more competitive. In addition, the Internet of Things is altering the B2B marketing environment and opening up new avenues for innovation for B2B marketers. …
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MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their…
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Advertising platform and analysts prove that the evolution of ABM is a buying group focused strategy Influ2, the first Person-Based Advertising (PBA) platform, announced that independent research firm, Forrester, cited it as an early stage…
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Onsite demonstrations will show marketing professionals how clean, current, and complete data contribute to effective campaigns and programs Melissa, a leading provider of global data quality and address management solutions, today…
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Kapost’s Spring ’22 release features new dynamic content creation processes, cross-functional collaboration, and revenue team enablement capabilities Upland Software is excited to announce that the highly-anticipated Spring…
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MarTech and B2B marketing strategies both play a significant role in enhancing the company's growth and future development of the company. To have a set of both economic and non-economic benefits, it is necessary to keep an eye on the…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Jann Martin Schwarz to its board of advisors. Mr. Schwarz is the Co-Founder and Global Head of The B2B Institute, a…
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B2B Marketing's annual market-defining conference programme will be powered by SpotMe's B2B event marketing platform B2B Marketing is annual market-defining conference programme will be powered by SpotMe is B2B event marketing platform,…
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MarketingProfs is the go-to resource for B2B Marketing Education for over 700k+ B2B Marketers at all stages of their marketing careers. MarketingProfs helps organizations provide continuing education to their teams through best-in-class…
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Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new capital will allow…
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Good Data has become one of the most important factors to making business decisions. Making judgments based on what we think to be true is no longer enough in today's market; data has become important for B2B businesses to remain…
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Every business has competitors who deliver the same or similar services and products. The vast business emporium provides the customer with multiple choices. Rising above this competition is only possible by understanding more about…
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New platform combines Clearbit’s B2B data with real-time intelligence, precise audience targeting & funnel optimization Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform –…
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Understanding the psychological behaviors that drive individuals to do what they do has to be at the heart of marketing today. Emotions, rationality, and personalities are built into every individual and business level buying choice, from…
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The first annual Jabmo ABM Awards recognizes its clients for their outstanding use of account-based marketing to grow engagement and accelerate sales in 2021. Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the…
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Newly issued patents granted for innovation in automating recommendations and action across B2B marketing programs and technologies Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce…
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BigBear.ai , a leading provider of artificial intelligence ("AI"), machine learning, cloud-based big data analytics, and cyber engineering solutions, announced that it has appointed B2B marketing veteran Carla Fitzgerald as Chief…
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