End-to-end Event Success Software, Bizzabo Earns Prestigious Industry Recognition as “Martech Vendor of the Year” Bizzabo, the world's leading event success platform, today announced it has earned gold status for “Martech Vendor of the Year” as part of the annual B2B Marketing Martech Awards. The prestigious Martech Awards recognize the companies producing the most innovative businesses technology vendors across the country, and around the world. These awards celebrate all those transforming the B2B marketing landscape…

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital…

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…

Lead Forensics is shortlisted for three categories at the B2B Marketing Martech Awards — the largest number of nominations for one vendor in the 2021 shortlist. Lead Forensics has been shortlisted for three prestigious categories at the B2B Marketing Martech Awards 2021 — a record number for the company, and the largest number of nominations for one vendor in this year’s shortlist. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users The world-leading B2B website visitor…

Circa receives highest scores possible in category vision and execution roadmap criteria Circa, a leading B2B event marketing platform provider, today announced that their solution has been evaluated by Forrester Research in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. Circa was named a contender in this report. Marketing Technology News: Stilo International Announces Official Release Of Migrate 4.0 And Introduces Exact-Match DITA… In this report, Forrester evaluated the 14 most significant…

'Hubb excels at delivering distinctive online experiences marketers' value' - B2B Marketing Events Management Solutions, Q1 2021 Report Hubb, a leading virtual, hybrid, and in-person event software platform, today announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™:: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. Hubb received the highest scores possible in…

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

RainFocus, the leading event marketing and management platform, announced today that it has been named a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. RainFocus believes the strength of its platform is demonstrated by its highest-ranked current offering category score. Marketing Technology News: OUTFRONT Media Displays ‘HERstory’ Campaign on Digital OOH Assets for Women’s… Forrester, one of the most influential independent research and advisory firms in the world, has…

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Understanding how people think and act has always been at the heart of the most powerful consumer marketing. However, a new report from Stein IAS, ‘In Search for the Emotionally-Qualified Lead (EQL)’ reveals why emotionally-lead marketing is just as important in B2B buying decisions. Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation A major study by Google and Gartner indicates that, while the average B2C brand has an emotional connection with between 10%…

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

ECRM, the global leader in driving long-term, critical business relationships for retail, foodservice, and pharmacy/medical markets, announced it has hired global B2B marketing veteran John van der Valk as CEO of its European business. In his role, Van der Valk will lead ECRM Europe’s expansion, and will further develop the portfolio of products that streamlines the interactions between buyers and sellers. He reports to ECRM CEO Greg Farrar. Marketing Technology News: Mintegral SDK Going Open-Source For Increased…

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

ABM Leaders Discuss Pain Points in B2B Marketing due to COVID-19

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…