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Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world's leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming…

Metadata Secures Second Patent for B2B Lead Generation Technology

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…

The Lead Pilots Solves Lead Generation Problem for B2B Companies

North Star HQ, a Colorado-based digital marketing agency, and the University of Denver's Consumer Insights and Business Innovation (CiBiC) explored current trends in the technology industry and how technology companies generate and convert leads, as well as evaluate their return on investment. Findings reveal that tech companies seriously underestimate their marketing needs. North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies. Findings reveal that tech companies seriously…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Propertybase Launches Next Generation Real Estate Platform When Simplification & Improved Collaboration Are Most Needed

Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed at further enabling agent action and productivity. Aptly named to reflect its turnkey approach, Propertybase GO puts improved user experiences at the forefront comprising a dynamic dashboard, real…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Doxim’s Spring Product Release Offers Streamlined Document Generation and eSignature Experience for Faster Remote Interactions

Company makes a significant investment in enhanced document management, seamless end-to-end experience, and extended lending support Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, announced the availability of the Doxim Customer Engagement Platform Spring 2020 release, with new enhancements designed to simplify remote banking. The Doxim Customer Engagement Platform helps clients communicate reliably and effectively, improve cross-sell and upsell…

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…

Twenty Over Ten Launches Integration With Wealthbox to Save Financial Advisors Time, Maximize Lead Generation, Strengthen Relationships And…

New Partnership Leverages Prospect And Client Interactions Through Data Synchronization Solution Twenty Over Ten, an industry-leading SaaS company, today announced a new integration with Wealthbox, a modern provider of client relationship management (CRM) solutions for financial advisors. This new integration is a contact sync between Wealthbox and Lead Pilot, where advisors can sync contacts from Wealthbox to Lead Pilot daily to automate their inbound marketing efforts. Marketing Technology News: Modus Create Named a…

OpenText Named a Leader in IDC MarketScape for Customer Communications Management

Exstream digitally connects enterprises to their customers in times of social distancing OpenText announced that it has been named a  Leader in the IDC MarketScape Worldwide Customer Communications Management 2020 Vendor Assessment. OpenText Exstream is recognized for its out-of-the-box deep integrations to enterprise business applications, broad partner ecosystem, mature capabilities, and support for compliance regulations. "The requirement for communication with customers has been unprecedented. The right technology…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Popular ServiceNow Technology Partner to Showcase Leading Voice Platform for Customer Service, IT, and Employee Workflows

3CLogic to reveal latest Cloud Call Center and CTI Solution during Knowledge 2020 Digital Experience 3CLogic, a leading provider of cloud contact center solutions, announced its Select-level sponsorship for ServiceNow’s Knowledge 2020 Digital Experience event. The annual conference, recently converted to a five-week digital format due to COVID19, is considered one of the largest gatherings of professionals focused on digital transformation and delivering great customer and employee experiences. Marketing Technology…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

InSync Goes Digital at InSynchrony 2020: Highlights, Future Plans on CX and B2B E-commerce

InSynchrony, the grand annual event of InSync successfully took itself to a digital platform this year, owing to the Covid19 pandemic. The company to invest in Customer Experience (CX), B2B E-commerce in 2020 The unfortunate Coronavirus pandemic has caused the cancellation of most events and conferences across the globe, many of which have thus taken the aid of digital platforms and gone fully digital in their operations and execution. InSync Tech-Fin Solutions Ltd. is one of the prominent players in the iPaaS and B2B…

Cisco’s AppDynamics Positioned Highest on Ability to Execute Axis and Named a Leader for Eighth Consecutive Time in 2020 Gartner Magic…

Cisco AppDynamics Positioned Highest for Ability to Execute Among All Vendors for Business iQ AppDynamics, a Cisco company, today announced that it is positioned highest in Ability to Execute in the latest Gartner Magic Quadrant for Application Performance Monitoring. This is the eighth consecutive time Cisco AppDynamics has been positioned as a Leader in the report. Gartner’s Ability to Execute axis recognizes vendors for their product and service delivery, overall viability, sales execution/pricing, market…

InterDigital’s Alan Stein Presented IEEE Award for Exploration of Next Generation Video Coding Standards

Mr. Stein awarded Matti S. Siukola Memorial for presentation at Annual Broadcast Symposium InterDigital, Inc., a mobile and video technology research and development company, today announced that Alan Stein, vice president of technology, was recognized by the Institute of Electrical and Electronics Engineers (IEEE) and presented with the Matti S. Siukola Memorial award for his presentation on next generation video coding standards. The selected paper, titled “Next-Gen Codecs: Going (Well) Beyond HEVC,” was selected…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…