Are You Using A Strong Social Media Strategy For Your B2B Marketing Goals?

Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews, self-explainers and social media to find out more about a product’s capabilities, it is not crucial for B2B marketers to not only maintain a strong social media presence, but to also drive marketing ROI with a more targeted and personalized approach. For marketers and business leaders, especially new martech entrants or tech startups that do not…

Content Management Systems For B2B marketing and Sales Teams

Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies the work of content managers in unparalleled ways. With the right CMS at hand,  marketers will only take a while to track their ideas. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software A few parameters that you should…

InfiniGrow Raises $5.25 Million To Build A Navigation System For B2B Marketing teams

InfiniGrow , is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements). "Although practically every profession goes through a technological revolution, B2B marketers are still using legacy tools and frameworks to understand the impact that their work had on the business.…

Merkle B2B Tops B2B Marketing’s 2021 US Agencies Rankings

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that Merkle B2B was the top-ranked US-based marcomms agency in the 2021 B2B Marketing US Agencies Benchmarking Report. The fifth annual US Agencies Benchmarking Report, published by B2B Marketing, recognizes the top B2B agencies based on financial performance, employee headcount and retention, and percentage of growth attributed to B2B-specific work over the past fiscal year. It is the definitive benchmark for…

Data Axle Named a Leader in B2B Marketing Data Providers Q2 2021 Analyst Report

Report states that company “leverages its comprehensive data set across a broad set of solutions for B2B marketing, sales, and data management use cases” Data Axle today announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021 report. Forrester Research evaluated the industry’s most significant marketing data solution providers on 24 criteria across three categories: current offering, market presence, and strategy. Marketing Technology News: WooRank…

InsideView Named a Leader in B2B Marketing Data

Independent Research Firm Gives InsideView the Highest Score Possible in 14 Criteria Including Data Management, Data Validation, and Product Roadmap and Vision Today InsideView announced that it has been named a leader in The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. The Forrester Wave scored the InsideView offering a 5/5 in 14 of the 24 evaluation criteria, including in data management, defined as “data management, hygiene, and integration capabilities are superior compared with others in this evaluation…

Bizzabo Wins Gold in the Third Annual B2B Marketing Martech Awards

End-to-end Event Success Software, Bizzabo Earns Prestigious Industry Recognition as “Martech Vendor of the Year” Bizzabo, the world's leading event success platform, today announced it has earned gold status for “Martech Vendor of the Year” as part of the annual B2B Marketing Martech Awards. The prestigious Martech Awards recognize the companies producing the most innovative businesses technology vendors across the country, and around the world. These awards celebrate all those transforming the B2B marketing landscape…

B2B Marketing Investment Expected to Increase in 2021

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital…

Web Insights Shortlisted For Two Categories At The B2B Marketing Martech Awards 2021

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…

Lead Forensics leads The B2B Marketing Martech Awards With Three Category Nominations

Lead Forensics is shortlisted for three categories at the B2B Marketing Martech Awards — the largest number of nominations for one vendor in the 2021 shortlist. Lead Forensics has been shortlisted for three prestigious categories at the B2B Marketing Martech Awards 2021 — a record number for the company, and the largest number of nominations for one vendor in this year’s shortlist. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users The world-leading B2B website visitor…

Circa Named a Contender in B2B Marketing Events Management Solutions Report

Circa receives highest scores possible in category vision and execution roadmap criteria Circa, a leading B2B event marketing platform provider, today announced that their solution has been evaluated by Forrester Research in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. Circa was named a contender in this report. Marketing Technology News: Stilo International Announces Official Release Of Migrate 4.0 And Introduces Exact-Match DITA… In this report, Forrester evaluated the 14 most significant…

Hubb Named A Leader Among B2B Marketing Events Management Solutions By Independent Research Firm

'Hubb excels at delivering distinctive online experiences marketers' value' - B2B Marketing Events Management Solutions, Q1 2021 Report Hubb, a leading virtual, hybrid, and in-person event software platform, today announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™:: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. Hubb received the highest scores possible in…

Bizzabo Recognized As A Leader In B2B Marketing Events Management Solutions by Independent Research Firm

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

RainFocus Receives Highest Score in Current Offering Category in B2B Marketing Events Management Solutions Report by Independent Research…

RainFocus, the leading event marketing and management platform, announced today that it has been named a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. RainFocus believes the strength of its platform is demonstrated by its highest-ranked current offering category score. Marketing Technology News: OUTFRONT Media Displays ‘HERstory’ Campaign on Digital OOH Assets for Women’s… Forrester, one of the most influential independent research and advisory firms in the world, has…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Xebec Strengthens Its B2B Marketing Services With Proprietary CRM Tool HELM

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Stein IAS’ New Report Heralds the Importance of Emotion in B2B Marketing

Understanding how people think and act has always been at the heart of the most powerful consumer marketing. However, a new report from Stein IAS, ‘In Search for the Emotionally-Qualified Lead (EQL)’ reveals why emotionally-lead marketing is just as important in B2B buying decisions. Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation A major study by Google and Gartner indicates that, while the average B2C brand has an emotional connection with between 10%…