TrueCommerce Named as a Contender in IDC MarketScapes for Worldwide B2C and B2B Digital Commerce Platforms 2020

TrueCommerce, a global provider of trading partner connectivity, integration, and unified commerce solutions, has announced that it was positioned in the Contender Category of the IDC MarketScape for Digital Commerce 2020 report series. The company was positioned in reports—the B2B and B2C Digital Commerce Platform Vendor Assessments. Marketing Technology News: BBTV Launches New Mobile Game Offering with Fernanfloo “We are honored to be recognized by the IDC MarketScapes as a Contender in this highly competitive space,”…

Oro Named a Major Player in IDC MarketScape on Worldwide B2B Digital Commerce Platforms

B2B pioneer recognized for rich feature-set and open-source customization capabilities Oro, Inc., the company behind top B2B eCommerce platform OroCommerce, today announced its recognition as a Major Player in the new IDC MarketScape on Worldwide B2B Digital Commerce Platforms report (Doc #US45741520, September 2020). Marketing Technology News: Experian’s Cloud-Based Solutions Adapt to Today’s Evolving Customer Needs The IDC MarketScape report evaluates 18 players in the $6.6 trillion B2B eCommerce space, with…

Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms

Apttus, the global Middle Office leader,  announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus' Middle Office Platform, Omni. Apttus' E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience…

How Is Blockchain Driving Digital Transformation?

In this rapidly changing world a large number of businesses have been eagerly engaging in digital transformation to streamline their arduous processes and boost ROI. New trends and cutting-edge technologies have hit the business world from literally all sides and have helped them push on to the next level. It is of paramount importance for management teams to be quick on the uptake to recognize the innovation capacity that digital technology has in stock for their organizations. It comes as no surprise at all that…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth

Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping…

MarTech Series Interview With Matt Schmitt, Digital Media Executive And Strategist, Reflect Systems Inc

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Casted, the First Audio and Video Podcast Solution for B2B Marketers, Raises $7M in Series A Round Led by Revolution Ventures

Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces $7 million in Series A funding led by Revolution Ventures. The round also includes current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures. Casted enables B2B enterprises to leverage audio and video content as a highly effective sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Comcast Commits to Investing $1 Billion Over Next 10 Years to Reach 50 Million Low-Income Americans With Tools and Resources to Succeed in…

On the 10th anniversary of its Internet Essentials program, Comcast today announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world. The announcement coincides with the release of a 10-year Progress Report showing that, since 2011, the company, working in collaboration with its network of thousands of nonprofit partners, has connected a cumulative total of more than…

R2integrated, Adobe Summit – The Digital Conference 2021 Platinum Sponsor, to Host Fireside Chat on Measuring & Influencing…

R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit - Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021. Last year, R2i earned Adobe Accredited Solution…

SOS Takes Initial Steps to Establish a Digital Asset Exchange

SOS Limited announced today that it has taken preliminary steps to establish a digital asset exchange. Specifically, the Company entered into a tailor-made license to use a blockchain asset exchange software system made by a third party in exchange for a one-time licensing fee. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Once the software is installed and operational, the Company expects to establish a digital asset exchange. The Company also intends to offer security and…

Seismic Spring 2021 Release Delivers Capabilities To Optimize AI-Guided Selling Experience for Next Era Of Digital Buyer Engagement

Seismic momentum continues to grow across its customers, partner ecosystem, and platform Seismic, the industry-leading sales enablement platform provider, announced new and enhanced capabilities designed to help organizations capture every revenue moment and drive effective, efficient buyer engagement across all digital channels. At Seismic Digital Shift this week, Seismic Chief Product Officer Krish Mantripragada will introduce Seismic’s new AI engine for sales content, Seismic Aura, and share more details of the…

Arc Publishing Achieves AWS Digital Customer Experience Competency Status

Arc Publishing announced it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status in the Content Management category, which recognizes the technical proficiency and proven customer success of Arc's digital experience platform. This status highlights Arc's superior capabilities, the growth and success of its customers and the differentiation Arc brings to their businesses. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "Arc is trusted by the world's…

New Research Suggests Young Digital Natives Lack The Data Literacy Employers Crave — But Is It All a Big Misunderstanding?

Exasol study shines spotlight on the data literacy gap affecting 16- to 21-year-olds’ readiness for the data-driven future Only 43% of respondents consider themselves to be data literate 55% of respondents believe data skills should be more prominent in their education Exasol, the leading high performance analytics database company, today launched the findings of its new study into the attitudes and understanding that young people currently in higher education or just entering the world of work have towards data. The…

Agilysys Announces New Cloud-Native Hospitality Marketing Solution – Agilysys Digital Marketing

Product Automates Marketing Communications To Stay Connected With Guests Throughout The Guest Journey Agilysys, Inc. , a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced the availability of its innovative new, hospitality marketing solution, Agilysys Digital Marketing. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “Agilysys Digital Marketing is already live at multiple customer properties and…

B2B Advertising on CTV Platforms is 2021’s Gold Rush

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading us to explore new forms of media as a result. Connected television (TV), which enables smart TVs and other devices to stream digital content, is one media format that has accordingly exploded in popularity. CTV’s captive audience is continuing to grow exponentially as the changes brought…

Web Insights Shortlisted For Two Categories At The B2B Marketing Martech Awards 2021

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…