Web Insights Shortlisted For Two Categories At The B2B Marketing Martech Awards 2021

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…

Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

BrightTALK Introduces New Insights Feature To Help B2B Marketers Analyze Prospects’ Buying Intent

BrightTALK, the leading B2B content and demand marketing platform used by eight million professionals to participate in online talks and events, announced the launch of a new intent insights tool that empowers customers to gain a unique perspective into the viewing and buying behavior of the professionals in its communities. The tool brings a new level of precision to BrightTALK’s intent-based marketing product, Intent Leads. Launched in early 2019, Intent Leads is part of BrightTALK’s full-funnel suite of demand gen and…

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

New Products and Features Help Organizations Create CX Programs That Engage Customers on Their Terms, Proactively Surface Insights and Activate Entire Organizations The Experience Management Summit, Qualtrics, the leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry, improving how brands manage and optimize their customer experiences. These innovations represent a fundamentally different approach. With Qualtrics Customer…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months Bombora’s platform provides the B2B Marketing Community with rich insights about buyers that are willing to buy business products. The company derives this data by keenly extracting content absorption of business personnel, for example, White Papers that they download or their footprints on the company website. Bombora announced on Monday about the launch of ‘The Historical Buyer Journey Analysis Tool.’ It…

Liferay Analytics Cloud Released to Gain Complete Insights into B2B Customer Journey  

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The latest version of Liferay DXP, together with the new Liferay…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…

Experience is Key to B2B eCommerce: Oro Inc. and Industry Leading Analyst Report

B2B buyers want digital tools supported by human sales reps, industry webinar reveals Customer experience is emerging as a top driver of growth and brand differentiation for B2B eCommerce merchants in the post-pandemic world, industry experts from eCommerce pioneer Oro conclude in a newly released webinar featuring global research and advisory leader Forrester. Enterprise buyers are increasingly expecting B2C-grade experiences across all stages of the purchasing journey, creating both challenges and opportunities for B2B…

Paul J. Bailo, President of OrangeShine, Discusses the Role of B2B Marketplaces in Driving Global E-Commerce Growth

The consumer shift to online shopping has been a fact of commerce for nearly a decade now: e-commerce sales rose from $1.3 trillion in 2014 to just under $4.3 trillion in 2020, with a forecast close to $6.4 trillion in 2024. Despite the ongoing digitization in the enterprise world, B2B (business-to-business) transactions have been slower in transitioning online, but the trend is clearly observable and only expected to accelerate after the global coronavirus pandemic. "Against this background, B2B marketplaces are…

The Beachbody Company Leads Investment In Feed Media Group, Premier B2B Music Licensing Platform

Feed Media Group’s service provides enhanced licensed music content and economics Strengthens Beachbody’s position as innovative leader in at-home fitness The Beachbody Company Group, LLC (“Beachbody”), a leader in subscription health and wellness, today announced it made a strategic minority investment in Feed Media Group, the company behind Feed.fm, the leading B2B music licensing subscription service. Marketing Technology News: Three Trends Bringing the Beauty Counter Online  “We’re on a mission to make it easy,…

MNI Targeted Media Expands Cover Wrap Ad Format to Support B2B Advertising

Enables B2B marketers to engage professionals through media at home MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today announced its Cover Wrap magazine ad format is now available to business-to-business (B2B) marketers as an extension of its targeted Cover Wrap advertising offerings. The Cover Wrap ad format for print can be extended as a digital offering and as an alternative way for brands to connect with target audiences in a cookie-less…

Litmus Launches Integrated Insights Report

New feature provides marketers with holistic email campaign insights to optimize campaign results Litmus, a leader in email marketing, today announces Litmus Integrated Insights Report. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable insights that can't be uncovered when data is…

Integrated Marketing Provider OneIMS is Now Offering Strategy as a Service for B2B Brands Looking to Scale

OneIMS has announced it will now offer strategy as a service for B2B brands. Using a systematic and proven methodology, OneIMS provides comprehensive marketing solutions to businesses in all industries by implementing key integrated marketing strategies and delivering measurable results. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Finding a marketing agency to partner with is a significant challenge for many companies due to industry…

True Influence® Now Offers 80 Million Verified Contacts to B2B Marketers

Company built Identity Graph Triangulation® capability utilizing first-party behavioral data True Influence®, the technology leader of data-driven sales and marketing solutions, today announced the availability of its domestic and international contact data to B2B marketers. The company is now providing users access to quality, accurate contact data that was previously only available through True Influence's managed services, allowing customers to build their own targeted audiences for more successful campaigns.…