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LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…

B2B Marketers: 6 Skills to Bolster Your Career

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families, and colleagues with surprising speed. Like other companies, Demandbase's marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Granted, we have done our level best to keep the energy up and maintain our sense of humor,…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…

Accenture Acquires Yesler, Bolstering its B2B Marketing Services

Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. Terms of the transaction were not disclosed. Accenture acquires Yesler to enhance B2B marketing services The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation. With…

Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital

Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions Partners in EMEA. London-based international digital marketing consultancy, The B2B Marketing Laboratory, and the Cape Town-based digital transformation and HubSpot Accredited Advanced Implementation support provider, MPULL, have merged to form Huble Digital Limited – the new international trading brand for the combined…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

How to Overcome 3 Unique Challenges B2B Marketers Currently Face

Solid customer intelligence is the foundation for any successful Marketing campaign. But when it comes to B2B Marketing, the process of gathering customer intelligence can be significantly more complex than B2C for a variety of reasons. Solid customer intelligence is the foundation for any successful Marketing campaign. In order to be effective, it’s important for B2B marketers to be aware of the reasons why gathering customer intelligence is more difficult and how to best address said difficulties. There Are Numerous…

The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

Leaders Failing B2B Marketers Due to Lack of Strategy and Business Vision

Insight 2020, a recent research report conducted by leading B2B PR consultancy, EC-PR has revealed that more than half (53%) of UK B2B companies do not have a communication strategy, hampering their ability to accelerate business goals, increase brand awareness and promote cross-team collaboration.  1 in 4 marketers also noted the senior leadership team see no value in a communication strategy. EC-PR’s Managing Director, Lorraine Emmett comments: “It’s staggering to think that there is still such a high percentage of…

Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. 1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016. Of those businesses who have opted for this incredible technology, only 5% are taking advantage of all the features available to them,…