How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

Torry Harris Launches DigitMarket — a B2B2C Platform for all Platforms

Torry Harris Business Solutions launches its revolutionary toolkit, ‘DigitMarket’ for TM Forum’s Digital Transformation World Event 2018 Torry Harris Business Solutions (THBS) is a global leader in integration and digital transformation. DigitMarket is a multi-vendor marketplace framework offered by THBS. It recently launched ‘DigitMarket’ for the digital empowerment of platform partners at the Digital Transformation World Event 2018. DigitMarket is a host of services and products which allow businesses to quickly…

App Annie Ascend Unlocks Mobile Advertising and Monetization

App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…

NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

Weyland Tech’s CreateApp Deploys First Mobile Apps for Small Businesses in Italy as Country Reopens

 Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and Fintech business enablement solutions, has officially launched its CreateApp mobile commerce platform-as-a-service in Italy as the country reopens following the COVID-19 lockdown. As Italy works to revitalize its economy, CreateApp allows the more than 172,000 small businesses across the country to easily and affordably establish a new mobile presence. CreateApp was launched in Italy in partnership with Medias-Com’S SA, a Swiss company specializing…

MarTech Interview with Robert C. Johnson, Founder and CEO at TeamSupport

"Customer self-service is valuable to businesses of any size and, given the increase of its usage, it won’t be long before a self-service customer portal becomes a requirement for success." Please tell us about your role and the team/technology at TeamSupport. In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington, and I set out to build one. We determined the market desperately needed a…

NGC Releases Annual B2B Program Gift Card Usage Statistics

Physical gift cards remain most popular, but annual growth in digital gift cards increases again, and in particular during COVID-19 pandemic Findings from its 2019 national gift card distribution results have been finalized and released by NGC, one of North America's largest card and prepaid technology companies responsible for annually activating over $600 million in gift cards and prepaid products for loyalty, rewards, and employee recognition programs. Findings from its annual national gift card distribution results…

New Study Reveals Rising Demand for Digital Services Among Millennials

Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital and instantly downloadable, rather than physical. The company’s latest Future Shopper report - which surveyed…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

BORN Group Receives SAP APJ Partner Excellence Award 2020 for SAP CUSTOMER EXPERIENCE

Award Presented at SAP Field Kick-Off Meeting 2020 BORN Group announced another award win: an SAP® APJ Award for Partner Excellence 2020, for SAP Customer Experience. Awards were presented by SAP  to the top-performing SAP partners in the APJ region that have made outstanding contributions to driving digital transformation for SAP customers. Recipients of this year’s awards have been – in partnership with SAP – helping customers adopt innovation easily, gain results rapidly, grow sustainably, and run more simply with SAP…

Chirp Soars with the Addition of New Partner and Enhanced Capabilities

Chirp, an integrated marketing, communications, public relations and digital agency for high-growth brands, has appointed Marisa Puthoff to Partner, Client Success, and expanded its capabilities to include consumer brands. At Chirp, Marisa will ensure a client-centric approach across the business, deepening the value the agency brings to its clients. Marisa joins Chirp from Edelman, where she was the Client Strategist for the South region. Marisa most recently served as the Client Relationship Manager for Bridgestone…

Alibaba Cloud Supports Retailers with E-commerce Solutions to Fight Against Coronavirus Impact

 Alibaba Cloud, the data intelligence backbone of Alibaba Group, is to deliver a series of e-commerce solutions to businesses that are adversely impacted by the coronavirus outbreak. These tailored solutions will enable retailers to launch a B2C e-commerce platform as quickly as within five days. The Alibaba Cloud e-commerce solutions provide a set of plug-and-play Alibaba Cloud products and solutions in the computing, databases, multimedia and video livestreaming, collaboration, and security and data analytics to help…

Wirecard Becomes Official Development Partner of SAP to Drive Innovative Customer Experiences

Wirecard Is an Official Development Partner of SAP in the Area of Cloud Solutions Within the Framework of The SAP PartnerEdge Program Wirecard, the global innovation leader for digital financial technology, and SAP, the market leader in enterprise application software, are taking their long-standing partnership to a new level. Wirecard will combine its technologies with individual product divisions of SAP to deliver joint solutions that complete the customer journey and offer new kinds of digital customer experiences.…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

New Acquisition Deal Puts Headless Commerce in Driver’s Seat for 2020

In the latest Headless Commerce Update, Elastic Path has Acquired Moltin; The Deal is Expected to Create the Only Commerce Solution That Puts Microservices-Powered Digital Innovation Into the Hands of Every Business Leader Both Moltin and Elastic Path are leaders in the headless commerce ecosystem. Together, the headless commerce industry leaders would provide unmatched business user experience and technical agility to accelerate digital customer experience innovation. What is Headless Commerce Platform? Headless Commerce…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

AI and the Future of Content Management

For some time now, industry prognosticators have hyped Artificial Intelligence (AI) and Machine Learning for their transformational potential. The possible use cases for AI are so broad, and their potential value to the enterprise so significant, it’s easy to dream the day away imagining AI-powered robots managing all of our challenging (and tedious) tasks. Day-dreaming aside, we’re still waiting for the full impact of AI for content-centric business applications. To get a sense of how AI is driving the evolution of…