Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually! Do the math. If you have one million customer records and 30%…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

Aggressive Growth Ushers Aisera to $40M in Series C Funding, Led by Icon Ventures, as it Redefines Enterprise Service Management Through AI…

Aisera, the world's first AI-driven platform that automates tasks, actions and workflows for employees and customers, announced today that it has secured $40M in Series C funding. The round was led by Icon Ventures, with participation from new investor World Innovation Lab and existing investors True Ventures, Menlo Ventures, Norwest Venture Partners, Khosla Ventures, First Round Capital, Webb Investment Network, and Sherpalo. The company, which has now raised over $90M in total funding, intends to invest the capital for…

KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and Customer Experience (CX)

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT ("KLWTT"), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT's customers will be able to gain the benefits of a combined offering,…

Pathwire Study Reveals Ways B2C Brands Are Missing Opportunities to Connect With Customers

New research from Pathwire, Mailgun and Mailjet’s new corporate brand formed to help brands bridge the communication gap, shows that one-third of consumers have dedicated email addresses for promotional emails Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, released a new study, ‘The Path to Email Engagement in 2021,’ that provides valuable insights to email senders. Pathwire brings together Mailgun, the email delivery service for developers, and Mailjet, the all-in-one email…

Data Axle Leverages Its Best-of-Breed Business Data to Launch B2B Lead Gen Services

New offering, unmatched by other data providers, enables companies to reach and convert prospects in their precise target audiences B2B marketers will have the ability to significantly shrink their sales cycles and increase sales effectiveness thanks to a new lead gen service Data Axle announced. Data Axle, formerly known as Infogroup, will power its new service with its industry-leading business data, which received “the highest score possible in the data management, integrations and APIs, go-to-market, product roadmap and…

Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

Oracle and Sprinklr Help Organizations Enhance Marketing and Customer Service

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer…

Q-nomy Announces MS Teams Integration Now Available for Its Omnichannel Customer Service Solution

Q-nomy's software, a complete omnichannel system enabling customer journey management across both physical and digital channels, becomes the first solution of its kind to support B2C video calls using Microsoft's Teams. Q-nomy Inc., a leading global provider of omnichannel customer journey and customer experience optimization solutions, announced the addition of MS Teams to the list of video management channels supported by its software. Marketing Technology News: Blue Hat Announces Favorable Results from Streaming…

Jumio to Enable Biometric-Based Identity Proofing Services for Microsoft Azure Active Directory

Jumio, a leading provider of AI-powered end-to-end identity verification and authentication solutions, announced that its AI-powered identity verification solutions are now available to Microsoft Azure Active Directory External Identities for B2C customers. Azure Active Directory B2C is a customer identity access management solution. The integration equips Azure Active Directory B2C customers with an intuitive and biometric means of identity proofing new customers before issuing them login credentials. This integration…

Telefonica Vivo (Brazil) Extends Multi-Year Managed Services Agreement And Expands With Selection Of Amdocs Data Management Solution

Amdocs, a leading provider of software and services to communications and media companies, announced that Telefonica Vivo has extended its Amdocs partnership with the signing of a multi-year managed service extension agreement in support of VIVO NEXT postpaid and FTTH consumer business. In addition, Telefonica Vivo selected a next-generation data management solution based on Amdocs DataONE that will support Telefonica Vivo in its digital engagement with customers. Vivo is the leading telecommunications company in Brazil,…

FranceTV Publicité Launches AKOUO, a New, Artificial Intelligence-Based Marketing Service

FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to further enhance customer relations via active and meaningful listening. AKOUO ("listen" in Greek) aims to help major advertisers connect with their targets as effectively as possible. We make this happen by sharing our extensive knowledge of the French public with our brands. Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks AKOUO is…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

Adobe Introduces Adobe Experience Manager as a Cloud Service

Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The company said its cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes, and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard. In the experience…

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

Companies prioritize empathy during COVID-19 communications Crenshaw Communications, a New York-based public relations agency specializing in technology, announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. In reviewing their communications, Crenshaw found that one-third of the brands offered free or…

Ariox Releases Lumino 2.1 – An Exciting One-Stop Scalable Integration Software as a Service (iSaaS)

Ariox announces the release of Lumino version 2.1, a user-managed, one-stop scalable integration solution. This innovative business tool includes dynamic data rules, integration prioritization, business intelligent (BI) analytics, and smart alert engine—for agile communication between any enterprise applications. "The economic turbulence of 2020 underscores the necessity for businesses to function with the highest levels of agility in all domains," says Mary Arnhart, President of Ariox. "Lumino radically transforms how…

Glia Named a Gartner Cool Vendor in CRM Customer Service and Support

Glia, a leader in Digital Customer Service solutions, announced that it has been recognized by Gartner in their 2020 report "Cool Vendors in CRM Customer Service and Support."1 Gartner's Cool Vendors research is designed to highlight interesting, new and innovative vendors, products and services. The report states that "Engaging customers through digital channels is an imperative for most organizations focused on both B2B and B2C customers." Further, Gartner states that "it is clear that organizations with more mature…