Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

Zaius Scoops $30 Million in Series B to Further Develop B2C Marketing Tech Ecosystem

Latest Investment Comes as B2C CRM from Zaius Replaces Siloed, Legacy B2C Marketing Technology Zaius, a leading CRM built for B2C marketers, announced that it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC, and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.…

AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

3 Ways B2B E-Commerce Marketing is Winning over B2C

Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer experiences that were as strong as the top B2C experiences. According to our own data, however, B2B companies now believe that they have made significant headway in the past two years, reporting better experiences across six key areas: relationships and support, payment terms, product…

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore Received Highest Possible Score in the "Market Differentiation Strategy" Criterion Sitecore, the global leader in digital experience management software, announced that it has been recognized as a Strong Performer in "The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019" report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria.…

What a Difference Commitment Makes When It Comes to B2C Content Marketing

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…

TapToBook Unveiling Its AI-Driven Digital Marketing Platform for B2C Businesses

The AI-Driven Platform from TapToBook Also Features a Sales Chatbot that Provides a Two-Way Chat Support to Convert Customer Questions into Sales A leading Customer Engagement tool provider, TapToBook, is releasing its AI-driven multi-channel digital marketing platform for the B2C market. The retail services industry continues to shift their marketing budget away from traditional print and TV ads towards the multi-billion dollar market for Digital Marketing tools, such as Email Marketing, Google Adwords, Facebook, and…

Video Search Pioneer Panopto Hires IBM AI Marketing Executive

Previous Head of Marketing for IBM Watson Advertising and Proven Brand Builder to Join Award-Winning Video Management System Provider Panopto, the leading video management system provider, announced that, amidst significant company growth, Dave Neway is joining the company as its Vice President of Marketing. Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational institutions build,…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

TrueCommerce Named as a Contender in IDC MarketScapes for Worldwide B2C and B2B Digital Commerce Platforms 2020

TrueCommerce, a global provider of trading partner connectivity, integration, and unified commerce solutions, has announced that it was positioned in the Contender Category of the IDC MarketScape for Digital Commerce 2020 report series. The company was positioned in reports—the B2B and B2C Digital Commerce Platform Vendor Assessments. Marketing Technology News: BBTV Launches New Mobile Game Offering with Fernanfloo “We are honored to be recognized by the IDC MarketScapes as a Contender in this highly competitive space,”…

Inpulsus Launches a Global Strategic Consultancy to Bring Influence Marketing in-House and Close the “Strategic Gap”

Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

Stein IAS’ New Report Heralds the Importance of Emotion in B2B Marketing

Understanding how people think and act has always been at the heart of the most powerful consumer marketing. However, a new report from Stein IAS, ‘In Search for the Emotionally-Qualified Lead (EQL)’ reveals why emotionally-lead marketing is just as important in B2B buying decisions. Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation A major study by Google and Gartner indicates that, while the average B2C brand has an emotional connection with between 10%…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…