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BORN Group Announces Commercial Business Unit

BORN Group, an award-winning global agency that combines creative design, content production, and eCommerce services, is thrilled to announce the launch of their Commercial Business Unit focused on Magento Commerce. As one of Adobe's largest Gold Solution partners serving the commercial market segment, BORN has delivered dozens of successful implementations across the world for growing brands with under $1B total revenue. BORN's Commercial Business Unit is able to provide enterprise-level work to emerging, small, and…

BORN Group Extends Its Partnership With Akeneo Globally

BORN Group, a leading digital agency for customer experience management and enterprise commerce solutions, announced that it has partnered with Akeneo, the global leader in PXM solutions for corporate brands and retailers. Focusing on the U.K, MENA, United States and APAC, the partnership leverages both Akeneo and BORN’s industry expertise in omnichannel commerce and enterprise digital transformation, which creates a perfect synergy in helping the regions’ merchants deliver consistently relevant customer experiences…

BORN Group Receives SAP APJ Partner Excellence Award 2020 for SAP CUSTOMER EXPERIENCE

Award Presented at SAP Field Kick-Off Meeting 2020 BORN Group announced another award win: an SAP® APJ Award for Partner Excellence 2020, for SAP Customer Experience. Awards were presented by SAP  to the top-performing SAP partners in the APJ region that have made outstanding contributions to driving digital transformation for SAP customers. Recipients of this year’s awards have been – in partnership with SAP – helping customers adopt innovation easily, gain results rapidly, grow sustainably, and run more simply with SAP…

BORN Group and Fluent Commerce Announce Global Partnership to Help Retailers Worldwide Manage Orders More Efficiently

Fluent Commerce’s Distributed Order Management Platform Will Be Integrated Into BORN’s Omnichannel Retail Solutions BORN Group, a leading digital agency with a focus on experience management and enterprise commerce solutions has announced a Global Partnership with leading order management platform Fluent Commerce. BORN Group and Fluent Commerce Announce Global Partnership to Help Retailers Worldwide Manage Orders More Efficiently Fluent Commerce is a cloud-native distributed order management platform that provides…

BORN Group Announces New Strategic Framework, Stella

BORN Group, a leading digital agency with a focus on experience management and enterprise commerce solutions, is proud to announce the launch of their new strategic framework, Stella. Stella comes from the Latin word for star, which is an everyday yet universal aspiration of brands to reach high, excel and provide superior offerings. With Stella, BORN combines brand and behavioral experiences on a foundation of data, with the goal of elevating overall customer engagement and conversion across connected channels.…

Reactev Is Born: A Next-Generation Dynamic Pricing Tool

The digital market is taking competitiveness to new heights. There are greater demands when it comes to decision making and, above all, the speed at which these decisions need to be made. Without a doubt, it’s in pricing strategies that this competitiveness is most palpable. In this context, Reactev was born, the tool that helps retailers make the best pricing decisions at just the right time. This software was developed by Minderest a pioneering company in price, product, and stock monitoring, which has been developing…

Signifyd and BORN Europe Announce Partnership to Provide Flawless Cross-Border Commerce to Retailers Around the World

Signifyd and digital agency BORN announced the expansion of their partnership, extending their combined best-in-the-market commerce solution to retailers around the world. By building on the U.S. partnership between BORN and Signifyd and extending it to BORN Europe, the pair are in the prime position to power global retailers in a time when cross-border commerce provides massive new revenue and serves consumers in the way they expect to be served. The combination of BORN’s BORN360 framework and Signifyd’s Commerce…

DatVietVAC – Vietnam’s Leading Entertainment Group Announces the Launch of Its Modern Streaming Platform ‘VieON’

The Most Complete Streaming Library Curated for Vietnam - Giving Users Easy Access to New Titles Everyday - Any Time, Anywhere On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era for Vietnam's largest media, entertainment, and technology group. Born out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Group, the platform has positioned itself as…

Saramonic + Benro Introduce the World’s First Complete Content Creation Kits for Musicians and Bands: The Roadieographer Collection Is…

Professional Audio Innovators SARAMONIC and World Renown Stabilization Company BENRO (Both Distributed by Mac Group) Release the ROADIEOGRAPHER CONTENT CREATION SERIES. Designed for Solo Artists, Musicians, and Bands, the 3 Levels of Kits Provide All of the Tools Needed for Consistent Professional Content Creation in Audio, Video, and Photography What is a Roadieographer? The member of the group who is ultimately responsible for Content Creation, Marketing, and Storytelling. They help turn bands into Brands. Larger acts…

TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group

How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital Software & Solutions Group as an independent software startup inside Tata Consultancy Services because we spotted the increasing interplay between what was happening both inside an enterprise and outside, in the physical world. Today's consumers compare their experiences with Uber and Airbnb with banks, retailers and other local businesses. Every interaction with a brand that understands…

Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus Groups

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

John Osborn Named CEO Of OMD US

BBDO Exec's Appointment Reflects Focus On Integrated Solutions and Services Omnicom Media Group agency OMD Worldwide named John Osborn CEO of its US operations. Osborn joins OMD, the largest US media agency following his role as President and CEO of sister Omnicom agency BBDO NY during which time the agency dramatically grew and expanded its service and practice base. Osborn succeeds Monica Karo, who is moving up to a global role as Chief Client Officer of OMD Worldwide. "At a time when clients are…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from ESPN (Behavioral Marketing), Signalytics (Sales Intelligence), Flipboard (Content), BORN Group (Customer experience), and Cinedigm (Video). Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19‘s…

Peak Named a Cool Vendor in the Gartner May 2020 ‘Cool Vendors in AI for Retail’ Report

Peak, the pioneer of the AI System, has been named a Cool Vendor by Gartner in the Cool Vendors in AI for Retail report. The report recognizes interesting, new and innovative vendors, products and services. The new report states that “retail digital transformation requires continuous adaptation. Retailers succeed by leveraging AI technologies to understand customers, creating new customer experiences while generating cost savings through operational efficiencies. CIOs can use these Cool Vendors to assist in this…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…

Leadfeeder Powers Marquee New Feature for Pipedrive: Web Visitors

Leadfeeder, a Finnish-based leader in B2B lead generation software that gathers buyer intent data, announced the launch of Web Visitors, a native feature within Pipedrive, the leading CRM for sales teams. The new feature analyzes website traffic to pinpoint the best potential customers to target during the early stages of lead generation. For the last 60 days, Web Visitors was tested by 12,000 existing Pipedrive users and is now available to all Pipedrive users at an additional fee. According to Sergei Anikin, Pipedrive's…

Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud

Bloomreach, the leader in commerce experience and a spotlight SAP App Center partner, announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers. This new accelerator consists of three major components: 1) a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless, 2) a Product…