FreeWheel to Acquire Ad Tech Leader Beeswax

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals.…

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

Beeswax Appoints Matt Clark as its First Vice President of Partnerships

Industry Veteran to Join the Bidder-as-a-Service Pioneer Beeswax, the industry's first extensible programmatic buying platform, welcomes Matt Clark as its first vice president of partnerships. In the role, Clark will be responsible for overseeing all new and existing exchange and data partnerships, as well as managing Beeswax’s Programmatic Cloud. He will report directly to the chief executive officer, Ari Paparo. Clark has worked for a variety of companies, from ad tech platforms and publishers to ad networks and…

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry's first extensible programmatic buying platform, announced the release of "Beeswax Bid Models", a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical or engineering overhead. Bid Models has been in beta testing since January, with early customer adopters experiencing significant…

Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative

Unique Integration Between Beeswax's Bidder-As-A-Service Technology and Operative's Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More Efficient Execution Beeswax, the industry's only custom programmatic buying platform, announced a robust integration with Operative, an advertising management platform used by leading publishers around the world. Beeswax's explosive expansion in the traditional media and television segment…

Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue Growth

Industry's SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands' In-Housing Programmatic, as Demand Increases for Transparent Media Buying Beeswax, the industry's first extensible programmatic buying platform, announced that it has secured $15 million in Series B Funding led by RRE, Foundry, and Amasia along with participation from You & Mr Jones. Having raised $28 million to date, Beeswax's continued growth across North America, Europe, and APAC is fueled by the company's…

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers' time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax's…

IRIS.TV Announces $18 Million Series B Funding Round Led By Intel Capital

IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent leaders in the space including Mike Baker, founder, CEO of dataxu (acquired by Roku in 2019), Mike Shehan, founder, CEO of video advertising platform SpotX (merging with Magnite in 2021), and Ari…

Advertising Landscape 2021: Technologies And Channels That Will Shape The Industry

Marketers and media owners should forget about the word stability once and for all. We are entering a period of constant flux, where the introduction of new technology, new government regulations, or policy changes by walled gardens can radically reshape the market in a matter of months. All digital advertising players should be agile, on the lookout for emerging trends, and building sustainable data and audience strategies that can survive any storm. Further, I will lay out the main challenges and the main areas for…

Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution

MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time. Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer "With MarketCast's ability to use data…

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform's demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,” said Mark Zagorski, CEO of DoubleVerify. “With our proprietary Authentic Brand Safety…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…

Agari Now Available on the FedRAMP Marketplace

Agari Leads Federal Adoption of DMARC & BOD 18-01 Compliance Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced that Agari Brand Protection is now “In Process” on the FedRAMP marketplace, a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. As of February 18, 2019, Agari already protects the majority of all executive branch federal domains that use a DMARC service to achieve…

Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth

Rebranding of Former Arvato CRM Solutions, Phone Group, Ecco Outsourcing and Pioneers Outsourcing into Majorel Thomas Mackenbrock, Chief Executive Officer of newly created customer experience services group ‘Majorel’, formally launched the new brand with an ambitious statement of intent on its global growth strategy. Majorel, which has more than 48,000 employees in 28 countries worldwide, is a leading player in Europe, Middle East and Africa and has a strong presence in Asia and the Americas. Early this year the company…

Six Ways to Engage With Worldwide Audiences in 2019

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice. A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…