GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis

The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral Analysis. Blacklisting – the Most Frequently Used Method to Block Malicious Ads – Won’t Enable Uncovering or Blocking WebRTC-Based Malvertising Programmatic advertising is facing a new threat: WebRTC malvertising. Security researchers at ad security and verification provider GeoEdge used proprietary behavioral analysis technology and discovered WebRTC malvertising…

Behavioral Signals Partners with Neuraswitch to Advance Customer Experience Analysis Solution

Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its partnership with Neuraswitch to offer emotion and behavioral call summaries as part of their Customer Experience Analysis Solution. The solution will leverage Behavioral Signals’ OliverAPI and its multitude of metrics to provide an account of both the customers and the CSR/Agent’s emotional…

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Sandline Discovery Leverages NexLP’s Cognitive AI to Deliver Leading Behavioral and Linguistic Intelligence

Sandline Discovery, a premier litigation support and eDiscovery service provider, has selected NexLP's cognitive AI platform to assist in delivering new innovative analysis services to its growing global client base. Leveraging powerful data analytics and machine-learning driven tools are at the heart of today's discovery needs and Sandline recognized the need to stay ahead of the curve. Specifically citing its behavioral analytics capabilities, Sandline is leveraging NexLP's Story Engine platform to help clients uncover…

Gurucul Behavior Based Network Traffic Analysis Detects Unknown Threats

Network Traffic Analysis Solution Identifies Compromised Devices Using ML/AI on Contextual NetFlow and Packet Inspection Data Gurucul, a leader in behavior based security and fraud analytics technology for on-premises and the cloud, announced the Gurucul Network Behavior Analytics (NBA) solution, the industry's most advanced Network Traffic Analysis product. It leverages Gurucul’s advanced machine learning analytics to provide identification of advanced and unknown cyber threats. Gurucul is exhibiting this technology next…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs Will Showcase the Latest in Applied Behavioral Sciences Nielsen announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in…

Retail’s Future Lies in Robotic Process Automation

The retail sector is going through a monumental transformation. The deepening high street crisis is placing huge pressure to keep customers coming through the doors – while increasing back-office efficiencies to cut costs. Automation in the Workplace RPA is growing fast: Gartner Inc. predicts that by the end of 2022, 85% of large and very large organizations will have adopted some form of RPA. That’s because RPA offers not just productivity benefits, but also a reduction in error rates and huge processing capability. It…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

Blis Releases 2019 Retail State of the Nation Highlighting American Shopper Behaviors

Blis' Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in Crowded Retail Landscape Blis, the global leader in real-world intelligence, released the third installment of its quarterly series around how the world behaves.Today, Blis Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired you to be a part of the CMO Council? Am I allowed to reach all the way back to the Commodore 64 as my starting point on this journey in technology? I say that because I think that my father’s curiosity in the early age of personal computing helped me grow up as a pseudo-digital native in…

DemandBlue launches DemandBlue Labs, a Salesforce Innovation Org for its Customers

DemandBlue Labs Helps Customers Experience Innovation in the Salesforce Technological Environment to Boost Their ROI on Salesforce Investment DemandBlue, a leading cloud services provider, has announced the launch of DemandBlue Labs, an innovation org for Salesforce users. DemandBlue Labs is a discrete Salesforce org fully equipped with all the trending Salesforce tools and platforms alongside other popular third-party tools.  The introduction of DemandBlue Labs reflects the company's commitment to its Salesforce…

MarTech Interview with Trevor Kaufman, CEO, Piano

"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into technology. What inspired you to start Piano? I come from the agency business, having sold a digital agency I founded called “Schematic” to WPP once we were about 350 people. Running a conglomerate of agencies for WPP called Possible Worldwide, I saw that with the advent of programmatic…

How to Save Over 250 Hours Per Year on Emails and Lower Your Stress

Double Gemini Launches Free, Online, Email Productivity Masterclass Double Gemini, a corporate productivity consulting and training company that works with Fortune 500 companies to improve workplace efficiency, has launched a free, online, email productivity masterclass. The class teaches individuals the world's most cutting-edge email productivity methodology: The Stack Method, which saves clients over 250 hours per year, per employee. The step-by-step guide to implementing The Stack Method is taught in a series of 9…