OpenX Bidding Intelligence Data Set (BIDS) Simplifies Log-level Reporting in Programmatic AdTech

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level reporting available to marketers or agencies looking for more visibility into their programmatic media buys. Through a partnership with Snowflake, the cloud data platform, buyers that work with OpenX can now quickly, easily and securely access granular data around auction participation and…

Perpetua Unlocks Scalable Omnichannel Growth for Brands With AI-Powered Optimization and Intelligence for Instacart Ads

Perpetua, a global leader in eCommerce advertising and intelligence software has added support for the North American leader in online grocery delivery - Instacart. As of today, eCommerce brands can use Perpetua to set strategic Instacart Advertising goals (awareness, brand defense, market share growth, profitability) and rely on its AI-powered ad engine to execute tactically. Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying…

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced full support for Instacart advertising. The expanded platform is one of the first to allow users to manage Instacart Featured Products through Pacvue’s combination of holistic performance data and recommended actions. Instacart is the North American leader in online grocery and provides consumers with a convenient and affordable way to have fresh groceries, household essentials, and more delivered or picked…

Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer…

Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

The First-Of-Its-Kind Index Evaluates the Leading Players and Challengers Across the Search Landscape Adthena, the leader in AI-powered search intelligence, announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, the index reveals how leading brands and…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria. JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe. The addition of these…

Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising

Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its new hourly bidding solution for its best-in-class software-as-a-service (SaaS) product, Teikametrics Flywheel. The Flywheel platform is the world’s first ROP technology to combine advertising data, transaction data, and cost of goods sold to algorithmically optimize for Amazon Advertising profitability. The announcement at Prosper Show, an annual industry conference…

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation…

Information Builders Named a Leader in Ventana Research’s 2019 Value Index for Mobile Analytics and Business Intelligence

Industry-Leading Scores for Manageability, Capability, and Reliability Earn Designation in Three Categories Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced that the company received the overall top score for Manageability, as well as strong scores in Capability and Reliability, resulting in its designation as a Value Index Leader in Ventana Research's 2019 Mobile Analytics and Business Intelligence Value Index. @infobldrs earns top marks for Manageability…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Onvia’s Q3 Procurement Snapshot Reveals 3rd Straight Quarter of Growth in Bidding Opportunities

The State, Local And Education (Sled) Market Posted Another Positive Growth Quarter Driven By Local And Education Bidding Opportunities Onvia, the leading provider of sales intelligence and acceleration technologies for businesses selling to the public sector, released its latest quarterly report analyzing state, local and education (SLED) procurement trends for Q3 2017. The results of this analysis reveals 3 straight quarters of continued growth in the number of published competitive bidding opportunities. Growth in…

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers

Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail media tech company, CitrusAd. Pacvue’s SaaS tool suite will enable advertisers with programmatic bidding, analytics, and automation across retailers. Marketing Technology News: Sift Raises $50…

EX.CO Acquires Video Technology Company Cedato, Expanding AI Capabilities In Its Interactive Content And Video Solutions Platform

Cedato will become part of EX.CO's offering, providing global publishers a robust AI engine to enhance yield optimization, while improving page performance according to latest web vitals standards. EX.CO - The Experience Company, a leading global content technology, announced today the completion of its acquisition of Cedato, a video technology company with unique yield optimization capabilities. Following the acquisition, EX.CO will provide its publisher, brand and business partners the most advanced AI-based content…

Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

In environments that disallow third party cookies such as Firefox and Safari, eCPMs increased more than 30% when first party identifiers were utilized Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Stebr Inc. Launches its New Competitive Domain and Digital Marketplace Entitled Traderlo

The California-based artificial intelligence and custom software application development company, Stebr Inc., has officially launched Traderlo! A hybrid-free marketplace that allows its users to buy and sell premium digital products including domains, websites, templates, plugins, turnkey softwares, hosting solutions, digital products and digital services Marketing Technology News: SnackMagic Secures $15 Million to Scale Personalized Snack Box Company In the first release of its e-commerce platform, Traderlo.com…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

DeepIntent® Launches DeepIntent Outcomes™

Industry's First Demand-Side Platform Integrated with Real-World Clinical Data to Increase Script Lift, Improving Business Outcomes for Healthcare Marketers Beta leading pharmaceutical brand experienced an average script lift rise of 10-35% by connecting patient and healthcare provider campaigns DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced DeepIntent Outcomes, which dramatically improves script lift attributed to…

Adtelligent Announces the Launch of its New Demand Side Platform DSP Simplified

Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. In relentless efforts to expand its service portfolio, Adtelligent has just introduced its new demand-side platform: DSP Simplified. With a holistic approach to supply and demand management, this ad tech company is dedicated to delivering efficient solutions that offer better campaign management for…