OpenX Bidding Intelligence Data Set (BIDS) Simplifies Log-level Reporting in Programmatic AdTech

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level reporting available to marketers or agencies looking for more visibility into their programmatic media buys. Through a partnership with Snowflake, the cloud data platform, buyers that work with OpenX can now quickly, easily and securely access granular data around auction participation and…

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced full support for Instacart advertising. The expanded platform is one of the first to allow users to manage Instacart Featured Products through Pacvue’s combination of holistic performance data and recommended actions. Instacart is the North American leader in online grocery and provides consumers with a convenient and affordable way to have fresh groceries, household essentials, and more delivered or picked…

Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer…

Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

The First-Of-Its-Kind Index Evaluates the Leading Players and Challengers Across the Search Landscape Adthena, the leader in AI-powered search intelligence, announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, the index reveals how leading brands and…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria. JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe. The addition of these…

Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising

Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its new hourly bidding solution for its best-in-class software-as-a-service (SaaS) product, Teikametrics Flywheel. The Flywheel platform is the world’s first ROP technology to combine advertising data, transaction data, and cost of goods sold to algorithmically optimize for Amazon Advertising profitability. The announcement at Prosper Show, an annual industry conference…

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation…

Information Builders Named a Leader in Ventana Research’s 2019 Value Index for Mobile Analytics and Business Intelligence

Industry-Leading Scores for Manageability, Capability, and Reliability Earn Designation in Three Categories Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced that the company received the overall top score for Manageability, as well as strong scores in Capability and Reliability, resulting in its designation as a Value Index Leader in Ventana Research's 2019 Mobile Analytics and Business Intelligence Value Index. @infobldrs earns top marks for Manageability…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Onvia’s Q3 Procurement Snapshot Reveals 3rd Straight Quarter of Growth in Bidding Opportunities

The State, Local And Education (Sled) Market Posted Another Positive Growth Quarter Driven By Local And Education Bidding Opportunities Onvia, the leading provider of sales intelligence and acceleration technologies for businesses selling to the public sector, released its latest quarterly report analyzing state, local and education (SLED) procurement trends for Q3 2017. The results of this analysis reveals 3 straight quarters of continued growth in the number of published competitive bidding opportunities. Growth in…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

Criteo Integrates with Oracle Data Cloud

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Bobsled Marketing Selects Pacvue As Advertising Technology Partner

Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner. Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising. Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business. Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce…

Embrace Automation or Get Left Behind, Urge E-Commerce Leaders

E-commerce leaders urge trend watchers to keep an eye on the recent innovations in automation and data science capabilities to meet growing demands in the omnichannel digital CX industry. In recent months, more and more businesses have embraced digital than ever before in an attempt to claw back some revenue from factors such as store closures and physical restrictions. And, as a result, an omnichannel approach has never been so important. This move has seen food establishments offer online ordering and delivery services,…

dunnhumby and CitrusAd Partner to Deliver Customer-Centric Sponsored Products Platform

dunnhumby, the global leader in Customer Data Science, and CitrusAd, the world’s leading retail media platform, have announced the launch of the world’s first Customer-centric sponsored products platform for retailers and brands. Leveraging historical data from a Customer’s off- and online purchasing behaviour, dunnhumby’s Sponsored Products enables retailers to showcase highly relevant products to shoppers using non-interruptive native ads. Consumer Packaged Goods (CPG) brands and their agencies can then create…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…

Zoox Smart Data and Kubient Launch Strategic Partnership to Provide Premium Audiences With Vetted First-Party Data to Advertisers

Kubient, an open marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data, resulting in more efficient spends and maximum value connecting with premium audiences. This is the first adtech infrastructure and marketplace partnership that enables real time…

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for…