The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides…

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

CDVA, the 1st Global AI Standard, Enables Words Supporting a Language between Machines to Develop for Lower Cost, Lower Latency and Energy Efficient Automation Intelligence Gyrfalcon Technology Inc. (GTI) sees interest surging around MPEG7's latest standards that usher in a wave of capabilities leveraging AI, but more importantly, solving issues for AI that promise to accelerate deployment, reduce latency, lower cost and alleviate compatibility. It is timely that such standards are emerging, as machines are becoming the…

D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, announce a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands. The partnership combines qualitative, street-level insights from D/CAL's industry-first Cultural Advisory Board (CAB) with Apollo's quantitative ability to assess real consumer behavior at the intersection of content, consumption and media, at scale. "In my…

Despite 60% of Marketers Demanding Control of the ‘Digital Experience’, Many Do Not Understand Common Digital Terms Despite 60% of marketers wanting to ‘own’ the digital experience, many admit that they don’t fully understand digital terminology such as API, big data and machine learning. That’s according to a new study from leading content management system (CMS), Magnolia. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to…

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, announced its expansion beyond the advertising industry to challenge the antiquated methods used by traditional consulting firms by unifying and integrating big data, corporate strategy, creative services, and marketing solutions into a predictive driven, cost-effective, end-to-end growth solution for organizations of all sizes. "For almost fifteen years, BOLD Worldwide supported…

At the End of the Decade, Startups Like Strategus Are Poised for the "Soaring '20s" With hundreds of data-driven technology companies dominating the Inc. 5000, few industries have seen as much growth and change over the last decade as advertising, marketing and media. Ad-tech startups like Denver's Strategus, which made the prestigious lnc. 5000 list of fastest-growing private companies for the second year in a row, are redefining the relationship and relevancy between brand advertising and consumers. Though Inc. 5000…

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, Personalization became more of a science than an art,  enabling advertisers to better target their efforts and paving the way towards big data as we know it. In 2019, programmatic advertising – a new niche in Digital Advertising - is set to become an $84 billion industry.…

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

Sale Unlocks Value for Shareholders While Advancing the Company’s Transformation Efforts to Focus on Removing the Complexities of Shipping and Mailing for Clients Pitney Bowes Inc., a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, data, and financial services, announced that it has entered into a definitive agreement to sell its Software Solutions business to Syncsort for $700 million in cash. The transaction is expected to close before the end of the calendar…

Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security solutions powered by Big Data and emerging Cloud Computing technologies. While Pivotal Software would help VMware deliver the most comprehensive enterprise-grade Kubernetes-based portfolio for modern applications, Carbon Black's expertise in cybersecurity would help secure VMware's…

OneConnect Financial Technology Co., Ltd., a leading technology-as-a-service platform for financial institutions in China, launched Data Governance Solution, which is the first end-to-end data governance solution based on big data technology in China. OneConnect is an associate company of Ping An Insurance (Group) Company of China, Ltd., one of the world's largest financial institutions and a global leader in the digital transformation of financial services. Leveraging the strong partnership with Ping An, the Company has…

New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build and deploy cloud data lakes quickly SnapLogic, the #1 Intelligent Integration Platform provider, today introduced a new Quick Start solution to help enterprises build and deploy cloud data lakes on Amazon Web Services (AWS) with speed and confidence. Enterprises can now fast-track their cloud data lake projects by deploying SnapLogic components, AWS services such as Amazon…

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s recent purchase of data visualization specialist Tableau for $15.7 Billion. It followed soon after Google bought another analytics company, Looker, in early June for $2.6 Billion. Ed Thomas, Principal Analyst in GlobalData’s Technology Thematic Research team, commented, “The data analytics acquisition trail may now see further activity with companies such as Domo and Alteryx becoming…

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for…

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…