Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Zeotap Hires Matt Barash to Lead Global Publishing & Platform Partnerships

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced the appointment of tech industry veteran Matt Barash in a newly established role as SVP, Global Publishing & Platform Partnerships. Barash brings more than 20 years of media and technology experience and a passion for addressable innovation that he will leverage as he oversees Zeotap’s ID+ initiative. “With his vast knowledge of the publisher domain and proven track record growing and…

PowerInbox Helps Publishers Drive 22% Higher Revenue

PowerInbox, the trusted audience engagement and monetization partner for publishers, announced publishers using its platform have seen a 21% YoY increase in email opens, and a 22% increase in revenue, and 14% higher email click-thru rates since mid-March when COVID struck. These outstanding success metrics underscore the tremendous value of personalized, automated messaging for driving audience engagement and revenue for publishers and prove that, in an era of waning trust in social media, email remains a powerful channel…

Study: Key Challenges for Digital Publishers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September 11-18, 2020. Nearly Half Struggle With Billing Management, Delaying Payments As a result of the coronavirus pandemic impacting…

Blis Prospect Targeting Helps Drive New and Lapsed Audiences

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

Moore Establishes AudienceFirst Media

Moore, a leading provider of performance-driven marketing solutions, announces the formation of AudienceFirst Media. The company will combine 30 years of National Fundraising Lists’ brokerage experience with the most advanced data-driven consumer targeting capabilities to identify and maximize new audiences for growth. John Ernst, senior vice president of strategy and insight at Moore, has been promoted to president of AudienceFirst Media. Ernst will be joined by Diane Hardy, who will bring her 16 years of experience at…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product - Dynamic Link Optimization - which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. "At any given time an average of 10% of a publishers links are broken and that adds up to a lot of lost revenue," says Skimlinks CEO Sebastien Blanc, "Publishers can increase their revenue by…

Kochava Unveils Advanced OmniChannel Solution Set for Publishers

Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers. This new tool addresses a vital need for publishers to understand their true reach, ensure brand safety and data privacy, and to prove efficacy of ad spend to advertisers running campaigns on the publisher platform on their first-party audiences. This new solution set, which is part of…

Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency To Mobile App Publishers

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Sony/ATV Signs Nomcebo Zikode to Exclusive Global Publishing Deal

Sony/ATV Music Publishing announced it has signed featured artist and co-writer of the global smash hit "Jerusalema," Nomcebo Nkwanyana, professionally known as Nomcebo Zikode, to an exclusive publishing deal. The deal encompasses Nomcebo's catalogue which includes her latest offering, "Xola Moya Wam," as well as future releases. The singer-songwriter was born in Kwazulu Natal, Hammersdale, South Africa. She rose to fame in 2018 when she was featured on South African producer DJ Ganyani's song "Emazulwini." Recently, her…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

Braze Establishes Japanese Joint Venture with Japan Cloud

Braze, the comprehensive customer engagement platform, announced it has established a joint venture with Japan Cloud, the leading market entry platform that helps prominent global businesses, such as BlackLine, Marketo, New Relic, and others succeed in the Japanese market. Japanese companies will now be able to leverage Braze's market-leading technology and Japan Cloud's local go-to-market expertise to build direct relationships with consumers in a meaningful way. "Braze believes brands can transform their businesses with…

Addressing the Malvertising Trend of Malicious Cloned Sites, GeoEdge Becomes the First Ad Security Solution to Block Ads leading to Cloned…

Research from ad security provider GeoEdge has found that malicious content has become the fastest growing tactic for malicious advertising in 2020, accounting for 50% of all malicious advertising today. Why? Malicious advertisers are the most performance-driven marketers in the world, and nefarious content is six times more effective than auto-redirect ads. Malicious advertisers can buy a cloned website template for a few dollars and use IP addresses to more effectively target users. And COVID-19 has given malicious…

Playspace By Connatix Emerges As Key Technology For Publishers

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

OneLogin Successfully Streamlines Publishing Factory’s Onboarding and Offboarding Processes

As today's working environment demands greater flexibility, OneLogin supports Publishing Factory, a fast-growing start-up in digital marketing, with leading identity management technology OneLogin, a global leader in identity and access management, has recently announced the seamless integration of Publishing Factory's web-based and custom applications into one centralised cloud-based portal. This has enabled employees to securely access all essential software – such as Bamboo HR, Amazon Web Services, and G Suite – with a…

Agillic Adds Gyldendal A/S to Its Portfolio of Media and Publishing Houses

Agillic, a leading Nordic omnichannel marketing software company, is pleased to welcome Gyldendal A/S, Denmark’s oldest and largest publishing house. Through the automated execution of relevant and personalized content across channels and at scale, Agillic has proven to increase customer loyalty and value. This, paired with its native integrations to paid media channels, compelled Gyldendal to join Agillic. Agillic has a strategic focus on media and publishing houses, of which many of them are subscription businesses, and…

MonetizeMore Achieves Google Certified Publishing Partnership

MonetizeMore, an early pioneer of the ad optimization model has been accepted as a Google Certified Publishing Partner. This seal of approval is a testament to MonetizeMore's ability to tackle complex ad monetization challenges and consistently exceed publisher expectations via sophisticated ad tech and an expert team of 170+ around the world. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Google Certified Publishing Partners are…

Publishers Clearing House Announces Appointment of Paul Smurl

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of U.S. consumers, is pleased to announce that media veteran Paul Smurl will join the company as Senior Vice President and Chief Customer Officer. In this new role, Smurl will be responsible for digital marketing, PCH’s digital franchise products, and digital creative. Smurl will also play an integral role in the evolution of strategy and future business acquisitions and partnerships. Mr. Smurl is an accomplished media…