Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format,…

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark and Finland. In 2018, it launched Techradar.com with local content in the Nordic languages. Techradar is number one in tech news in the UK and number eight…

BlackBerry And IBM Canada Establish A New Partnership

IBM will resell BlackBerry's industry leading platform, BlackBerry Spark, across Canada BlackBerry Limited have established a new partnership to bring BlackBerry's industry leading BlackBerry Spark® platform to organizations across Canada. IBM will resell BlackBerry's endpoint management, endpoint security and critical event management software, to enterprises and governments nationwide. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint BlackBerry is…

Taboola And Dennis Publishing Reach A Decade In Partnership, Sign Multi-Year Contract Renewal

Dennis will use Taboola's products including Feed, Explore More and Audience Exchange to drive engagement and revenue across multiple sites and sectors Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a month – to drive engagement and audience numbers. Dennis was one of the first enterprise publishers…

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

How Will Hiring Trends In Marketing, Sales and Tech Be Redefined: Featuring Kevin Harrington, CEO At Joblist

Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light of increased dependence on hybrid and remote work models, it’s important for business and HR leaders to reconsider their choice of tools, Kevin Harrington, CEO at Joblist shares more: Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve…

Media Publishares And VIDY To Develop NFT Platform For Fashion, Arts And Music Community

Media Publishares, publishers of Vogue, Esquire, Robb Report and Buro in Singapore, announces a partnership with VIDY to launch and develop an NFT platform catering to the fashion, arts and music industry. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VIDY, founded by Singaporean techpreneur Matthew Lim and Harvard University alumni Patrick Colangelo, is a blockchain-powered digital advertising tool that rewards viewers with native cryptocurrency,…

Publishers Have Nothing To Fear From Automated Content

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs in AI and editorial automation will bring about a video renaissance. Marketing Technology News: MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion Think back to the mid-2010s (not so long ago - yet so long ago) - venture funding was pouring…

Adverty Enters Into Exclusive Partnership With Dutch Hyper-Casual Publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky…

PowerInbox Rebrands To Jeeng, Kicks Off A New Era In Personalized, Automated Messaging For Publishers

Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which more accurately reflects the company's expanded vision and innovation roadmap for delivering personalized, automated messaging for publishers. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

Nativo’s Newly Launched Enterprise Ad Platform Enables Publishers to Drive More Value for Advertisers – Providing 50% Brand Lift…

Next-Generation Platform for Sponsored Content Gives Publishers and Their Direct Sales Team Unmatched Performance and Efficiency Rates Today, Nativo announced its newly launched Nativo Enterprise Ad Platform that features all new advanced direct sales tools to help publishers compete with walled gardens and differentiate their businesses in a post-cookie world. Nativo Enterprise Ad Platform is a full-stack ad serving technology uniquely focused on streamlining, automating, and optimizing direct-sold custom and integrated ad…

Accessibility Compliance Service, AAAtraq, Has Teamed up With AbleDocs, Enabling Subscribers to Publish Accessible Documents More Easily on…

AbleDocs Inc., is the worldwide leader in document accessibility products and services, making document accessibility fast, easy, secure, and cost-effective. By integrating AbleDocs’ class-leading technologies, subscribers will be able to manage all types of documents, including PDFs, directly from within the AAAtraq platform. Marketing Technology News: Mote Raises $2 Million in Seed Funding To Scale Voice Messaging Tool “AbleDocs is excited to help existing and future AAAtraq customers achieve their accessibility,…

American Marketing & Publishing Helps Local Businesses Stay Visible And Deliver On Customer Experience With SugarCRM

SugarCRM Inc. today announced that American Marketing & Publishing (AMP), the leading provider of local marketing services for small, independent businesses, has expanded its use of the Sugar platform for CRM to deliver highly tailored and efficient customer experience. A fine-tuned view of each customer proved essential as small businesses everywhere are faced with shifting business models and new challenges during the pandemic. Marketing Technology News: MarTech Interview with Clare Dorrian, Chief Marketing Officer,…

ZoomInfo Establishes New Partner Program to Accelerate Companies’ Sales and Marketing Strategies

Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as…

Revcontent Expands to Brazil, Offering Competitive Revenue to Publishers and Premium Inventory Offerings to Advertisers

Revcontent drives the next stage of its global expansion efforts to Brazil, bringing much-needed diversity and competition to the region. Revcontent, a leading content marketing and native advertising platform, has announced its expansion into Brazil as the company expands globally in 2021. With dedicated, in-market Brazilian representatives, the move will allow advertisers to target Revcontent's exclusive, Brazilian publishers and receive dedicated, in-market support specific to the region. Marketing Technology News:…

Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World

- Blis' new privacy-first product suite will enable clients to deliver key business outcomes  - By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media   Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world's largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.…

Stibo DX Partners With Sophi.io, Strengthening Automation On CUE Publishing Platform

Stibo DX and Sophi.io are partnering to integrate Sophi, The Globe and Mail’s automation, prediction and optimization tools, into Stibo DX’s publishing platform, CUE. Sophi will be a native extension in CUE’s user interface. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now “As an open and extensible publishing platform, CUE is meant to be integrated with best-of-breed tools. The Sophi AI engine from Stibo DX’s long-time customer The Globe and Mail is exactly that. Sophi will enable CUE…

New OpenX Survey Highlights Opportunities for Publishers Within Prebid

Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic advertising. The survey highlights the importance of Prebid in terms of generating and maximizing revenue, with over 75 percent of publishers reporting that they find Prebid to be a "critical aspect" of their revenue. Marketing Technology News: EY Intelligent Delivery Platform for SAP To…

SOS Takes Initial Steps to Establish a Digital Asset Exchange

SOS Limited announced today that it has taken preliminary steps to establish a digital asset exchange. Specifically, the Company entered into a tailor-made license to use a blockchain asset exchange software system made by a third party in exchange for a one-time licensing fee. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Once the software is installed and operational, the Company expects to establish a digital asset exchange. The Company also intends to offer security and…

Arc Publishing Achieves AWS Digital Customer Experience Competency Status

Arc Publishing announced it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status in the Content Management category, which recognizes the technical proficiency and proven customer success of Arc's digital experience platform. This status highlights Arc's superior capabilities, the growth and success of its customers and the differentiation Arc brings to their businesses. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "Arc is trusted by the world's…

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publisher partnership technology  Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. Marketing Technology News: Local Search Marketing Technology Company, RenderSEO Announces…