Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace

Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion . Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and…

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

Blockgraph Appoints Aleck Schleider as Chief Revenue Officer

Blockgraph is a joint venture between Comcast, Charter Communications and ViacomCBS to help marketers use audience insights for Advanced TV and Premium Video Advertising Schleider will lead customer expansion and platform monetization efforts Blockgraph, an industry-operated data platform that allows its users to provide insights to advertisers,  announced that it has appointed industry veteran Aleck Schleider as its first ever Chief Revenue Officer. The appointment follows the recent announcement that Comcast…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020 Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. “At Blockgraph, we spend our days helping the TV industry realize its full data-driven…

FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast Company, announced that it has appointed Utpal Kalita as chief technology officer and vice president, engineering, for Blockgraph, an industry initiative designed to create a secure way to use data and share information. “As we looked for a CTO to help us realize our transformative vision, it was critical to find a leader with a strong track record of leading and inspiring teams to pioneer and build…

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a…

Marketing Technology Highlights of The Week: 08-March-2021: Featuring Sitecore, Medallia, ChurnZero, SAP!

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight. MarTech Quote-of-the-Week! Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Introducing Sprinklr Sandbox: Inspiring Limitless CXM Innovation Without the Risk

System administrators and IT teams can now can develop, build, and train new integrations and capabilities in an isolated environment Sprinklr, the world’s leading Customer Experience Management platform (CXM), introduced Sprinklr Sandbox, an isolated environment where organizations can experiment with new features and enhance business processes in Sprinklr without directly impacting customers or employees. Marketing Technology News: Alfresco Ranked a Leader in Independent Content Management Market Analysis The…

Verint Wins 2020 Stevie Awards for Sales and Customer Service

Recognition Highlights Verint’s Customer Experience Program and its Cloud Customer Engagement Solutions, Also Being Deployed to Navigate and Thrive in the Current Crisis Verint Systems Inc., The Customer Engagement Company, announced that it has been named a winner of the 2020 Stevie Awards. The company was recognized as one of the few winners chosen from thousands of submissions in the "Best Customer Engagement Initiative" and the "Sales or Customer Service Solutions Technology Partner of the Year" categories.* The…

Purchasing Power Extends Enterprise Drop-Ship Partnership with CommerceHub

CommerceHub, Inc., a leading ecommerce enablement platform of over 12,000 retailers, brands and suppliers,  announced they have extended their multi-year agreement with Purchasing Power®, a voluntary benefit company offering the leading employee purchasing program through the convenience of payroll deductions. Purchasing Power has been working with CommerceHub since 2013 and relies on its proven platform to deliver the solutions and expertise for them to quickly and efficiently expand their online product assortment to…

sticky.io Announces a New Integration with Salesforce Commerce Cloud

Brands can now combine sticky.io’s subscription management and recurring billing solution with Salesforce’s unified commerce capabilities to grow their businesses sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced the company’s new integration with Salesforce Commerce Cloud, empowering customers to easily launch subscription, reordering and membership programs to transform ecommerce transactions into recurring revenue. Marketing Technology News: Alfresco Ranked…

The Kansas City Royals Gear Up For Baseball With 8×8

8×8, Inc., a leading integrated cloud communications platform, announced the Kansas City Royals Major League Baseball (MLB) team deployed the 8×8 Open Communications Platform to allow employees and contact center agents to operate from anywhere and continue working productively even as the start of the season was delayed almost four months. As part of its digital transformation initiative, the Kansas City Royals replaced legacy, on-premises communications and contact center systems with 8×8’s cloud enterprise…

ServiceNow Evolves Go-to-Market Functions to Drive Deeper Customer Success and Engagement

Executives Kevin Haverty and Lara Caimi Named to New Go-to-Market Leadership Roles; Global Customer Operations President David Schneider Retiring at End of 2020 ServiceNow, the leading digital workflow company that makes work, work better for people, announced an evolution of its go-to-market functions to drive deeper customer success and engagement and to build an exceptional partner ecosystem as the company scales growth to $10 billion in revenue and beyond. Effective immediately, executive Kevin Haverty…

Fuze Enhances Enterprise Communications With New Patent

Patent empowers users with seamless voice and video calling for improved communications Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for selecting routes through a network, enabling seamless voice and video communication between Fuze users to deliver an optimized customer experience. Marketing Technology News: Alfresco Ranked a Leader in Independent Content Management Market Analysis The U.S. Patent and Trademark Office (USPTO)…

Hearsay Systems Announces New Integrations, Partnership, and Investment

Hearsay product utilization increases 3X during pandemic across digital communication channels between advisors and clients Salesforce Ventures takes on a minority stake in Hearsay Hearsay’s compliant, regulation-ready social media, voice, text, and website solutions extend the power of Salesforce to wealth management, banking, insurance, and home lending customers Hearsay Systems, a trusted leader in compliant digital communications for the financial services industry,  announced a deeper partnership with…

New Partnership Offers Flexible, Powerful Ecommerce to Provide the Best Experiences for Customers

Coveo and commercetools team up to provide unified multi-channel and intelligent Ecommerce architecture for highly personalized buyer experience Coveo, the industry leader in search and intelligence SaaS solutions, announced that its cloud-native platform will be available in the commercetools Integration Marketplace. The strategic agreement provides access to powerful, personalized experiences with flexible architecture for today’s search and merchandising needs. From consumer brands to B2B manufacturers, from retailers…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

Unscrambl Integrates With Microsoft Teams to Let Users Converse With Enterprise Data

Unscrambl's conversational analytics software 'qbo insights' is now available as qbo app for Microsoft Teams. qbo, by enabling natural language access to your data, makes facts and insights take center stage in workspace collaborations. With this powerful addition to their arsenal, Teams users can now make fact-based decisions simply by conversing with their data. For long, decision-makers have struggled to gain timely access to information - a struggle only amplified in recent months - when collaboration, agility, and…