Infosys Completes Acquisition of Blue Acorn iCi

Infosys, a global leader in next-generation digital services and consulting, announced that it has completed the acquisition of Blue Acorn iCi, an Adobe Platinum partner in the US, and a leader in digital customer experience, commerce, and analytics. This follows the announcement the company made on October 08, 2020. Marketing Technology News: Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination This acquisition further strengthens Infosys' end-to-end customer…

Infosys to Acquire Blue Acorn iCi

Infosys, a global leader in next-generation digital services and consulting, announced a definitive agreement to acquire Blue Acorn iCi, Adobe Platinum partner in the US, and a leader in digital customer experience, commerce, and analytics. The move further strengthens Infosys' end-to-end customer experience offerings and demonstrates its continued commitment to help clients navigate their digital transformation journey. Blue Acorn iCi is an award-winning digital customer experience company. It brings to Infosys…

Blue Acorn iCi Recognized as the 2020 Adobe Emerging Solution Partner of the Year

Blue Acorn iCi, a leading digital customer experience (cx) company, was recognized as the 2020 Adobe Emerging Solution Partner of the Year in the Americas. The award honors the Adobe partner that has achieved impressive growth in business, including ASV and services. Recipients must also demonstrate a strong commitment to driving customer success and exhibit continued improvement through completing certifications and specializations. "As a leader in digital customer experience, digital commerce & analytics for over…

Blue Acorn iCi Names Clare Rappaport as Chief Client Officer

Blue Acorn iCi, the leading independent digital customer experience (CX) company, today announced the appointment of Clare Rappaport as the company's Chief Client Officer. In her new role, Rappaport will lead cross-functional teams responsible for onboarding and servicing client engagements while embedding client-centricity to the core of Blue Acorn iCi's growth strategy.  Rappaport will represent the collective voice of Blue Acorn iCi's roster of existing clients. Marketing Technology News: Future CEO: Top 6 Skills…

Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company

Acquisition Strengthens Blue Acorn iCi's Commerce Practice and Expands Geographic Presence  Blue Acorn iCi, a leading independent digital customer experience company, announced the acquisition of Mediotype Commerce , a leader in the digital commerce ecosystem. Mediotype, based in Boulder, CO, will expand its facility and become the Western US headquarters for Blue Acorn iCi.  In it will be housed a full team of CX, commerce and data science experts, all in place to serve leading and aspiring brands. The acquisition…

MarTech Interview with Kevin Eichelberger, Founder and CEO at Blue Acorn

"The question to always be asking is how can AI be applied to a situation to drive a better result, with less resources." Tell us about your role and journey into Technology. What inspired you to start Blue Acorn? I started Blue Acorn out of a passion for Ecommerce. At the time, I was a CRM consultant by day, and I spent my nights and weekends starting and growing an online retail business. I learned everything I could about Ecommerce from technology, to digital marketing, to analytics and through all of that  realized…

Blue Acorn Commerce & iCiDIGITAL CX Analytics Merge to Form Blue Acorn iCi

Immediately Acquires BrandShop to Pioneer First-Of-Its-Kind Digital Customer Experience Company for Fortune 1000 Brands Blue Acorn, a digital commerce UX design and strategy agency, announced it has merged with data-driven marketing solutions provider, iCiDIGITAL. The new firm, Blue Acorn iCi, will be co-led by Greg Boone and Kevin Eichelberger, and brings together a 400-person team of world-class engineers, data scientists, digital commerce experts, designers, and strategists. Blue Acorn iCi’s presence spans across the…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

NTT DATA Germany and NICE Forge Strategic Partnership

NICE announced a strategic partnership with NTT DATA Germany a leading Business-and IT-solution provider. The aim of the partnership is to jointly provide a broad portfolio of customer experience solutions to clients in Germany, Austria, and Switzerland, based on the combined strengths of both partners. As a strategic partner in the EMEA region, NTT DATA will sell and support the entire NICE solution suite, including CXone, NICE Nexidia Analytics, and NICE Robotic Automation. Marketing Technology News: Pluto TV Secures…

Grandstream Releases New HD Video Conferencing Endpoint for IPVideoTalk

Grandstream, connecting the world since 2002 with award-winning unified communication solutions, announced the release of a new HD Video Conferencing Endpoint for its IPVideoTalk Meetings platform. The new GVC3212 is a compact, easy-to-use and easy-to-deploy HD video conferencing endpoint ideal for remote workers and small meeting spaces. This device easily mounts on any TV and runs on Grandstream’s IPVideoTalk Meeting service, a collaboration platform that allows users to hold meetings that can be joined on nearly any…

The Wonderful Company Picks Qualtrics EmployeeXM

Qualtrics, the leader in employee experience and creator of the experience management category, announced that The Wonderful Company, a company dedicated to harvesting health around the world, has selected Qualtrics EmployeeXM. Marketing Technology News: Pluto TV Secures Exclusive Rights to Yu-Gi-Oh! VRAINS & Branded Yu-Gi-Oh! AVOD Channel "For many organizations, health and safety have become mission-critical for their business, not only in the goods and products they provide consumers but also in their employee…

eCommerce Product Photography Industry Adopts Automation

Ortery Technologies, Inc. stated that as "no contact shopping" becomes the new norm, spiking online sales are accelerating the eCommerce industry to adopt Ortery's product photography automation technologies to get products online faster. Ortery manufactures integrated photography solutions that utilize software to streamline picture taking and drastically increase online customer engagement. Their all-in-one product photography solutions can be used by anyone, regardless of photography skill, to create professional still…

Vonage Helps Tuya Power Smart Home Products with Communication and Authentication Solutions

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by the leading global Artificial Intelligence of Things (AIoT) platform, Tuya, to enhance end-user customer experience and engagement for its users around the world. With its AI+IoT solutions, Tuya enables manufacturers, brands, OEMs, and retail chains to transform products into smart devices and systems. Providing a one-stop solution that includes hardware access, cloud services, and app…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion’s global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers’ most important…

Kustomer Adds Instagram Messaging Integration

Kustomer, the modern customer experience CRM, announces its integration with Instagram Messaging. Brands can now engage with followers, connect influencer-driven conversations to company experts, and resolve issues quickly, allowing businesses to take advantage of rapid growth in social communications and commerce. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Exceptional Customer Service Kustomer's CRM is the first true omnichannel customer…

Khoros Announces Support for Instagram Messaging

Khoros, a global leader in digital-first customer engagement software, announced it has integrated Messenger API support for Instagram, empowering Khoros customers to meet millions of people who choose to engage through Instagram messaging. The company is participating in alpha testing of the channel integration and is proud to add Instagram to its extensive roster of available messaging channels. Instagram is one of the fastest-growing digital channels in the world, and messaging on Instagram is no…

Snaps Integrates With Messenger API

Snaps, the leading conversational automation platform for eCommerce brands, announced it has integrated Messenger API support for Instagram. Messenger API support for Instagram enables brands to forge deeper relationships with customers through 1:1 conversations and deliver more seamless online shopping experiences. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Online Shopping With Instagram By integrating Messenger API Support for Instagram…

Cinedigm Announces Agreement to Acquire The Film Detective

Cinedigm announced that the Company has agreed to acquire The Film Detective, a leading content distributor and streaming channel company focused on classic film and television programming. The acquisition is subject to agreed-upon closing conditions, including completion of the parties’ due diligence. The deal will add The Film Detective’s library, comprised of 3,000 content titles, an estimated 10,000 individual film and TV episodes, and two Free-Ad-Supported-Television (FAST) linear networks, into Cinedigm’s expansive…

Telestream Acquires EcoDigital

In a strategic move that highlights the company’s sustained growth ambitions, Telestream has announced its acquisition of EcoDigital (formerly known as Front Porch Digital). Telestream, a portfolio company of Genstar Capital, is a vertical market software business focused on the video space and is a global leader in media workflow orchestration, media streaming, and delivery technologies. The deal to acquire EcoDigital has been completed. EcoDigital brings to market a Content Management Software (CMS) solution called…