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BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…

Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success

BlueConic, the world’s leading pure-play customer data platform (CDP), announced that Jacqueline Rousseau-Anderson has joined the company as Senior Vice President of Customer Success. In this role, Rousseau-Anderson will lead and strengthen a high-performing, global customer organization for BlueConic. BlueConic’s dedicated customer success managers help organizations obtain the maximum value and benefit from their CDP investment. Rousseau-Anderson will further solidify BlueConic’s differentiated customer experience – one…

BlueConic Expands Customer Lifecycle Orchestration Capabilities

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on the real-time, unified customer profile data at the platform’s core.…

BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report. Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic…

BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…

BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology around the World BlueConic, the world’s leading customer data platform (CDP), announced that it has been selected as the winner of the “Best Customer Data Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. The mission of the MarTech Breakthrough Awards is to…

BlueConic Launches AI Workbench to Eliminate Operational Inefficiencies for Data Science & Marketing Teams

Integrated Solution Enables Real-Time Model Deployment Across Entire CDP Profile Database for Immediate Marketing Activation BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning directly in the hands of the marketing organization to enable more intelligent 1:1 customer experiences. @BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Interview with Bart Heilbron, CEO at BlueConic

"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at BlueConic and how you got here. ( what inspired you to join a martech company) BlueConic is a customer data platform which works for B2B-B2C marketers to deliver equal benefits to our customers. Richer and more actionable customer data helps businesses grow customer loyalty, increase…

Wrapping up Revenue Summit ’17 with BlueConic & SenderGen – Part Two

... continued from Part One Cory (Madigan) Munchbach VP of Marketing at BlueConic I head up marketing for the world's simplest and most accessible customer data platform which also happens to be one of Boston's coolest and most exciting companies. Inbound, outbound, westbound, and eastbound marketing and associated activities fall under me to evangelize BlueConic and blow the marketing world's collective mind. Cory, how did you get to driving Marketing at BlueConic? I am a former Forrester…

Wrapping up Revenue Summit ’17 with BlueConic & SenderGen – Part One

RevSum 2017's over and by all accounts it was a resounding success, congratulations to the organizers and all the sponsors who made it happen. Perhaps you're wondering if you or your company should sign up for it next year, perhaps you're wondering why I did not attend or maybe not at all. In any case, our intrepid COO, Shayne Barretto, was in the Bay area and he did attend! Here's feedback and opinions from summit speaker Cory Munchbach, VP Marketing @BlueConic and attendee Amit Gupta, Founder & CEO @SenderGen…

Contentful Announces New North American Hub in Denver, Colorado to Serve Growing Demand for Digital-First Technology

Contentful announced it will expand its North American presence with a new office hub in Denver, Colorado. The SaaS company currently has hubs in San Francisco and Berlin, and approximately 400 employees. It plans to hire 50-100 people in Denver over the next year, with further expansion in the future. Contentful, a pioneer and global leader in headless content management systems (CMS), is now leading the industry with its next-generation content platform, which enables builders — developers, designers and content creators…

Nozbe Teams Simplifies International Expansion with 2Checkout

2Checkout, the leading all-in-one monetization platform for global businesses is honored to announce that SaaS provider Nozbe has chosen the 2Checkout Avangate Monetization Platform for the consolidated global online sales of Nozbe Teams, a productivity app for busy professionals. Marketing Technology News: Chili Piper Raises $18 Million to Connect Remote Sales Teams to Customers Instantly As a B2B productivity app provider, Nozbe empowers teams to be more productive, manage tasks with greater efficiency, and…

Digital Remedy Launches AdReady+, a Groundbreaking Digital Advertising Management Platform

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in…

MindTickle Partners With The Ken Blanchard Companies to Make Leaders Ready with Leadership Development Programs

MindTickle, the leader in Sales Readiness technology, announced a partnership with The Ken Blanchard Companies, a global leader in management training, consulting, and coaching. With this partnership, the companies can offer structured leadership development with on-demand content as well as personalized and guided training to develop inspired leaders who energize their people to perform with purpose and passion. "Blanchard is a trusted partner to our Sales and Operational teams. The mindsets and skills of SLII, Self…

MondayCall Chooses Vonage as its Preferred Contact Center Partner

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Salesforce consulting partner MondayCall has chosen Vonage as its preferred partner for contact center opportunities. The combined power of Vonage Contact Center for Salesforce (VCC), and MondayCall's expertise, provides customers with deep integration with Salesforce to enhance the way their agents connect with each other and with customers. MondayCall delivers creative, scalable, and sustainable…

RingCentral Appoints Homayoun Razavi to Lead Global Service Provider Business Unit

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the appointment of Homayoun Razavi to lead its service provider business, globally. Razavi will oversee the continued expansion of partnerships with mobile operators, Internet Service Providers (ISPs), and managed service providers. Razavi brings over 30 years of telecom experience to RingCentral including senior leadership roles at BroadSoft, Coriant, Ditech Networks, Laurel Networks,…

Nuvi Adds Emotion Analytics to Industry-Leading AI-Language Engine for Powerful Customer Experience Insights

Nuvi, the leading enterprise Social Customer Experience (CX) platform, announces the release of emotion analytics (EA) software, a new addition to their proprietary language engine. While consulting with various high-profile brands, Nuvi realized a need for the marriage of emotion and sentiment analysis as organizations seek for increasingly granular audience data that retains a high degree of relevance. To meet this need, millions of social and online mentions were manually annotated to engineer machine learning models…

Comscore Finds News Consumption Remains Significantly Higher Than Pre-Pandemic Levels

New research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains higher than pre-pandemic levels. The figures suggest that millions of Americans continue to rely on media for vital information during the ongoing COVID-19 pandemic. Marketing Technology News: Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success Total visits…

Plum Launches Rewards Program Powered by Button’s Technology: Enabling Users to Seamlessly Shop

Button, the leading mobile commerce technology company, announced its partnership with Plum, the money management AI assistant. By powering a personalized commerce program in Plum's app on iOS and soon Android, Button's technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands like Groupon, ASOS, and Farfetch. Through this integration, Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty,…