AppDirect Hires First CMO To Drive Growth And Brand Awareness

Company bolsters executive team with hire of veteran marketing leader Adam Christensen AppDirect®, the leading subscription commerce platform company, today announced the appointment of Adam Christensen as its first Chief Marketing Officer. Christensen is the most recent addition to the company’s leadership bench, following CFO John Cooley and CIO Pierre-Luc Bisaillon earlier this year, an indicator of AppDirect's continued strong growth and momentum. Christensen has over two decades of experience leading…

Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers

New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration According to industry…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

PowerBuy’s New SaaS Solution to Help Online Merchants Drive More Brand Awareness and Skyrocket Their Revenue

Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

The Company Releases the Industry's First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

SeQuel Response Hires New Director of Marketing to Propel Brand Awareness

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency SeQuel Response announced today that it has added an internal marketing leader to champion the brand and propel the agency toward serving an increased number of national clients. Jacqueline Johnson-Leister joins SeQuel Response as the Director of Marketing, a role in which she will enhance brand recognition and industry credibility, grow lead generation initiatives, and…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Instacart Announces New $1 Million Advertising Initiative To Support Black-Owned Brands On The Instacart Marketplace

Instacart, the leading online grocery platform in North America, today announced a new advertising initiative, committing up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This marks Instacart's first program designed to support emerging Black-owned brands directly within the Instacart marketplace by leveraging the company's robust advertising products and services. Today, Instacart Ads offers self-service and managed ad services for more than 2,500 CPG brands of…

Report: Amazon Sponsored Display On The Rise, How Brands Are Using New Ad Unit To Defend Product Detail Pages

New Sponsored Display Report found 42% of Sponsored Products clicks, and 30% of Sponsored Product sales come from Product Detail Pages. Perpetua, a global leader in eCommerce advertising and intelligence software, today released their 2021 Sponsored Display Report, an examination of performance across Sponsored Display advertising on Amazon and the impact the new ad unit has on driving a brand's awareness and sales. With retargeting controls, ad placement on and off Amazon and competitor conquesting controls, Sponsored…

National Retail Solutions & Koupon Expand Partnership to Offer CPG Brands Integrated, End-to End Customer Engagement Solutions at…

National Retail Solutions (NRS), a subsidiary of IDT Corporationand operator of the leading nationwide point-of-sale (POS) network for independent convenience and liquor stores, today announced the expansion of its partnership with Koupon, a leading provider of shopper engagement services, to significantly extend the reach of consumer packaged goods (CPG) brands through independent C-stores. NRS and Koupon previously partnered to enable the 2+ million members of IDT’s popular BR Club shopper loyalty program to receive…

Why Brands Should Ramp Up Their OTT Marketing Strategies

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video streaming accounted for nearly one-fourth of total streaming among streaming-capable homes. Today, more than three-fourths of U.S. homes have at least one enabled connected TV (CTV) device for streaming OTT content. These figures suggest OTT media, with its ease of access and…

Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics will…

MarTech Interview with Teodora Curelciuc, Product and Brand Marketing Manager, for GetApp at Gartner

Teodora Curelciuc, Product and Brand Marketing Manager for GetApp at Gartner talks about a few top marketing challenges that new marketplaces and SaaS startup teams commonly face in this chat: _____ Tell us a little about yourself Teodora…we’d love to hear about your role, a typical day at work and we’d love to also hear about GetApp? I am the brand marketing manager for GetApp, a software discovery marketplace for small business owners and entrepreneurs. Our mission is to help businesses grow through tech by…

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

Distributor and Dealer Partners Gain Flexibility, Cost Savings, and 90% Faster Ordering Process BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has partnered with ECHO Incorporated, a leader in outdoor power equipment with world-famous engines and manufacturing standards, to provide distributors and dealers with the tools needed to execute a modern marketing strategy. Marketing Technology News: All Eyes On OOH Advertising As People Emerge From Lockdown ECHO will leverage…

96% of CPG Marketers Believe Getting on a Shopper’s Digital Grocery List is Critical to Brand Success

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.” Commissioned by AdAdapted, the research and corresponding whitepaper was conducted by the marketing experts, Callan Consulting, an independent third-party marketing and research firm. The study is based on the responses of more than 200 U.S. brand decision makers, shopper…

Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  Following a year with the Swedish technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Marketing Technology News:All Eyes On OOH Advertising As People Emerge From Lockdown Brand Metrics enables publishers to prove the…

InMobi Launches In-Game Advertising to Global Brands and Agencies

World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game…