Nuvi Adds New Share of Voice Analysis for Better Brand Management

Nuvi's industry-leading social analytics for Enterprise brands has increased its relevance for brand management with Share of Voice analytics Nuvi's Social Customer Experience (CX) management platform utilizes many social analytic factors and sources to provide Enterprise brands with accurate and actionable insights. Brand management requires a holistic view of a brand's environment as well as their competitors'. Complete competitor data can be hard to gather for accurate analysis, but Nuvi's Share of Voice social…

Frontify Raises $22.3 Million Led by EQT Ventures to Accelerate Growth and Development of Brand Management Platform

Swiss-Based SaaS Company Poised to Take Brand Management to the Next Level, With Its Must-Have Business Software for Global Brands of All Sizes, Focusing on an Expansion of Its Digital Brand Management Solutions for Teams Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund (“EQT Ventures”) with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. The funding will be used for…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

PPT Solutions Announces Launch of Enhanced Website and New Marketing & Brand Management Services

Key Enhancements Unveiled as Part of the Company's Reimagining Business Campaign Kickoff PPT Solutions, a premier provider of Customer Experience and Business Optimization Solutions to many of the world's leading brands, announced the launch of an enhanced corporate website. The new website was designed to offer enhanced functionality and user-friendly navigation while allowing visitors the ability to view the company's breadth of solutions, services, and insights through a best-in-class online experience. In conjunction…

Brand Management Platform Frontify Raises $8.3 Million to Fuel Product Innovation and US Expansion

Frontify’s Platform Helps Businesses Ensure a Smarter and More Consistent Branding Across Human, Physical, and Digital Touchpoints Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle cofounder Myke Naef, former Googler Thomas Duebendorfer, and Cédric Waldburger of Tenderloin…

Tivian Launches New Brand Identity as Leader in Intelligent Experience Management

Company aims to reinvent the experience management industry using emerging technology to help organizations increase corporate effectiveness Tivian, the leader in intelligent experience management, today launched a new brand identity to innovate the industry, moving from passive experience management to proactive intelligent experience management. The newly-named software company will continue to harness and incorporate the latest in emerging technology, including AI and predictive analysis, to collect, analyze, and…

inMotionNow Announces Merger with Lytho, a Leading Brand and Digital Asset Management Platform

Combination of Creative Workflow and Brand Management Platforms Will Provide Customers Powerful Simplicity to the Creative Content Lifecycle inMotionNow today announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lytho’s advanced digital asset management capabilities, content templating automations, and customizable brand portals complement inMotionNow’s industry leading creative workflow platform, inMotion ignite. Together, inMotionNow and Lytho provide a…

Industry-Leading Brands Adopt Translations.com-Adobe Integration For Multilingual Content Management At Record Pace

TransPerfect's GlobalLink Technology Boasts 30 New Success Stories to Showcase at Adobe Summit, Including Novo Nordisk, Honeywell, Amplifon, and GF Machining Solutions Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, today announced that more than 30 leading brands have implemented GlobalLink® Connect's Adobe integrations to manage their global enterprise content in 2020. These integrations allow businesses to leverage…

MediaMath Helps Brands Prepare for Identity-Centric Future Through Integration with LiveIntent’s nonID; Latest SOURCE Integration…

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent's nonID into MediaMath's SOURCE digital media ecosystem. Marketing Technology News:Vertex Welcomes Sal Visca as Chief Technology Officer With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent's…

Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Salsify Launches Industry-First Commerce Experience Management Platform for Brand Manufacturers

Salsify announces the launch of its Commerce Experience Management (CommerceXM) platform, empowering brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online. The expanded CommerceXM platform combines Salsify's existing Product Experience Management solution (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social…

Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering

Smartsheet, the enterprise platform for dynamic work, announced that it has agreed to acquire Brandfolder, the market momentum leader in digital asset management (DAM), as awarded in a 2020 G2 Report. Combining Brandfolder’s world-class DAM capabilities with Smartsheet’s leading collaborative work management platform will create a dynamic solution that manages workflows around content and collaboration, and enable organizations to break down silos, execute more effectively, and make better decisions faster. Established in…

366 Degrees Introduces a Multiple Domain Feature to Enable Smarter Brand and Product Management

366 Degrees, a full-scale marketing automation software, is excited to introduce a new multiple domain feature that helps businesses owning several brands or products to manage marketing activities for each domain separately. The multiple domain feature allows the 366 Degrees platform users to add and customize new email domains for each brand/product. Any specific information including logo, address, contact person, etc. can be added to the domain profile. As soon as the domain is added to the dashboard, users can:…

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager

Getty Images, a world leader in visual communications, and Brandfolder, the world's most intuitive digital asset management (DAM) platform, have  announced the launch of Getty Images Media Manager Powered by Brandfolder, providing customers with an industry-leading product to store, manage, and share digital assets. With roughly 375 million photographs, videos, vectors, and illustrations available across both gettyimages.com and istock.com, Getty Images' customers often need a centralized cloud-based solution that is…

Stamats Positions Its Audience Management/Solutions Platform for Growth Through Rebrand to Audativ

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…

LimeLight CRM Rebrands as sticky.io, Extends Ecommerce Order Management and Recurring Billing Solution to Address Growing Industry Demand

Company processed more than $4 billion in client gross merchandise volume in the last 12 months Limelight CRM announced it has rebranded to sticky.io, the leading platform provider for ecommerce order management and recurring billing. The rebranding from LimeLight CRM to sticky.io reflects the company’s evolution from a customer relationship management solution to a fully integrated, enterprise ecommerce platform built for performance and scalability. The change is effective immediately, and will be reflected in the…

Salsify and Snap36 Partnership Creates Seamless Experience for Image Upload and Management to Help Brands Win on the Digital Shelf

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

Reputation House Launching Brand Reputation Management Application

The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019. The new digital product by Reputation House is being developed as an…