Spaceback and Brand Networks Announce Partnership

Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative. Leveraging Spaceback’s Social Display…

HiSmile Skyrockets Social Advertising Performance with Brand Networks

HiSmile Partners with Brand Networks; Increases ROAS and Cuts Costs During Busiest Sales Period Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that oral cosmetics company HiSmile was able to accelerate growth by driving cost-efficient conversions and maximizing return on ad spend (ROAS) through social advertising with Brand Networks. HiSmile, well known for its savvy influencer marketing that launched the teeth whitening startup into a multimillion-dollar…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

Brand Networks Unveils First-Ever Solutions to Support & Scale Authentic Local Social Advertising

Brand Networks, the cross-channel managed media software and services provider, announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons. “Brick-and-mortar businesses are under attack in today’s digital world. They are looking for…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered…

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…

EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV Advertising More Effective for Brands,…

Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity, Effectiveness, and Consumer Purchase Intent EDO Inc., the data, measurement, and analytics company, announced the launch of its new Ad EnGage platform. The platform is the industry’s first user-directed TV ad insights platform, putting the power to quickly and easily generate unprecedented TV ad insights in the hands of brands, agencies, and networks. The platform can be customized with…

Building on Success of Its Business and Financial Networks, Dianomi Now Offers Lifestyle Brands a Distinct Premium Native-at-Scale…

Provides Important New Revenue Stream for Lifestyle Publishers from Premium Brands Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, announced it has begun testing a new, distinct lifestyle marketplace with select brands and publishers, including The Washington Post and Kiplinger. The industry-first offering offers lifestyle brands a premium, brand-suitable environment, providing important revenue streams for lifestyle publishers that goes beyond core programmatic…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Establishing Norms for Incremental Lift and Conversions for TV Advertising Across 17 Industries and Providing First-Ever Performance…

iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries. iSpot, which was the first to launch deterministic, always-on business-outcome measurement for TV advertising over three years ago, has since established sufficient critical mass of…

Red Points Launches New Online Brand Protection Solution to Monitor and Optimise Businesses’ Distribution Networks

Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide manage and optimise distribution agreements efficiently using technology. The new service enables businesses to proactively monitor online partner activities, harmonise distribution network and ultimately create more profitable relationships between product suppliers and distributors. The expansion of Red Points’ brand protection portfolio represents a key milestone for…

Airship Journeys Powers Massive Conversion Gains for Brands Across the Globe

Marketers across social networks, retail and hospitality share insights on the business impact of optimizing cross-channel customer journeys Customer engagement company Airship detailed the amazing success three brand marketers have achieved using Airship Journeys to more quickly and easily improve the business impact of cross-channel customer journeys. The customer journeys these marketers have optimized have driven double- and even triple-digit percentage performance improvements over baselines established by control…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Brightcove, the Global and Industry-Defining Leader in Video, Unveils Bold New Brand

The Trusted and Innovative Authority in Video for Leading Organizations Reinvigorates Brand Platform with Total Visual Redesign Brightcove Inc. the global leader in video for business, announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the…

Brandify and Rakuten Ready Partner to Streamline Consumer Transactions

Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead technology powers more efficient Order for Pickup for brick-and-mortar businesses. The partnership allows the two companies to showcase each other’s offerings to retailers and enterprise brands, and creates synergies that connect Brandify’s location technology with Rakuten Ready’s commerce and…

RealNetworks Strengthens SAFR’s Leadership Team with Appointment of Brad Donaldson as Vice President, Computer Vision

RealNetworks, Inc. announced the appointment of Brad Donaldson as Vice President, Computer Vision to lead the strategic development and market expansion of the SAFR product line. Mr. Donaldson's charter is to drive substantial growth of the RealNetworks portfolio of computer vision technologies and solutions, building on its well-established foundation of exceptionally accurate AI-powered facial recognition products. "Brad's deep product expertise, commitment, and fluency in the physical security market immediately…

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Benztown + McVay Media Podcast Networks Relaunch, MANY SCREENS, BIG PICTURE – A Podcast Series

Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted by Paul Dergarabedian, Senior Media Analyst for Comscore, and the film industry’s most recognized authority for media-based information and analysis. He talks to the leading experts of the film and entertainment industry to uncover how people's access to entertainment and watch movies is…

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners ITN Networks, the leading unwired network in the U.S., announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks. This SaaS data partnership is the first of its kind and will give ITN…