BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

BrandTotal Marketing Intelligence Platform Shines Light on "Dark Marketing," Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers BrandTotal, a New York- and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their…

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

Microsoft Business Applications Summit - BrandTotal announced it is working with Microsoft to provide customers with access to parts of BrandTotal's Agile Marketing Platform from within Microsoft Dynamics 365, helping them to stay agile in today's digital marketing era. With marketing budgets increasingly shifting towards digital, most marketing activity is hidden from public view, since it is highly targeted to specific segments, across multiple, fragmented channels. BrandTotal illuminates this so-called "dark…

Brilliant Earth Drives Year Over Year Email Conversion Rate with Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in conversion rate after they recently selected the platform for their personalized marketing needs. “Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it…

BrightLine Launches Next Generation CTV Platform, Promotes Co-Founder to President, and Welcomes Paul Haddad as Executive Advisor to CEO

BrightLine, the leader in data-driven connected TV (CTV) ad solutions, announces the launch of BrightLink, the company's next-generation CTV platform and portal, which delivers the most advanced and scalable, data-driven monetization tools and ad capabilities for OTT TV providers. BrightLink represents the unification and expansion of the company's supply-side TV services suite, beginning with the introduction of the Unified Audience View (UAV). The UAV enables media partners to provide the much demanded, de-duplicated…

ChatFunnels Introduces World’s First Conversation Optimization Platform

Conversation marketing cloud company ChatFunnels announced the industry’s first integrated conversation optimization platform of its kind: ChatFunnels Experiment. Building on the ChatFunnels Conversational Marketing flagship product, this innovative experimentation and optimization platform provides sales and marketing teams the ability to optimize their marketing and sales funnels in conversational engagement while using data-driven scientific analysis. Marketing Technology News: BrandTotal Raises $12 Million in Series B…

Impartner Receives Growth Financing from Golub Capital

Impartner, the fastest-growing and most award-winning pure-play channel management platform, announced that it has received $30 million in growth financing from Golub Capital, a market-leading, award-winning direct lender and credit asset manager with over $30 billion of capital under management. Impartner will focus the financing on further capturing momentum in the fast-growing channel management technology market, which analysts estimate could be as large as $5 Billion, including advancing customer success systems and…

CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances. Mr. Gandhi brings over 20 years of product marketing, sales, and strategic alliances experience which he will leverage as he builds on CleverTap’s momentum in the competitive mobile marketing technology market. Mr. Gandhi will be based out of CleverTap’s Mumbai offices. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand…

Similarweb Adds New Chief Marketing and Technology Officers

Company aims to increase global headcount by an additional 20% before the end of the year SimilarWeb, the world’s leading market intelligence company, announced that Kevin Spurway and Ron Asher have joined the executive leadership team as Chief Marketing Officer and Chief Technology Officer, respectively, and will report to CEO Or Offer. Kevin will be responsible for global marketing efforts for SimilarWeb, and will be based in Washington, DC. Ron will lead the company’s engineering organization, responsible for…

Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm

Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Forrester identified the nine most…

Suzy Online Shopping Study Says 86% of Consumers Will Shop Online Even Following the Pandemic

Ninety-One Percent of Online Shoppers Believe They Can Find Almost Anything Online Suzy, a leading on-demand consumer insights platform, today unveiled results from its State of the Consumer: The E-Shopping Revolution Study, which examined the online shopping habits of 1,000 U.S. consumers in August 2020. Among the key findings: 86% of consumers say they will shop online more or the same post-pandemic. The study also found that, compared to pre-pandemic times, 54% of online shoppers are buying more groceries online and 48%…

Optimizely Announces Enhanced Experimentation Platform at Opticon20

New capabilities enable customers to easily validate ideas, reduce risk, and ship better products faster Optimizely, the world's leader in progressive delivery and experimentation, at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions. "Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Yubo, the Leading Social Space for Gen Z, Opens New London HQ

Announced new hire of major product and safety leads for the UK and across the globe Yubo, the top platform for young people to socialise online, announces two new major hires who will form a part of the app’s new London office, further strengthening the business’ recent significant growth in the UK. The new members of the team include Benjamin Trigalou, former Product Lead for Waze who will lead design for Yubo, and Margaux Liquard, Yubo’s new Lead Safety Manager, whose former roles include prominent safety positions…

Facebook Partners With the National Blood Service Zimbabwe to Increase Blood Donations in the Country

Starting, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook Facebook in partnership with the National Blood Service Zimbabwe (NBSZ) announce a new feature to encourage people to donate blood. Starting today, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate. With Zimbabwe being the eighth country in…

KERV Launches Lookbook Feature for Interactive Video Ads

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

Voxox Announces Appointment of Cleve Adams as Chief Executive Officer

Global leader in unified cloud communications taps long time veteran to prepare company for next phase of revenue growth and increased value to investors and customers Voxox, a global leader in cloud-based communication solutions for businesses, announced the appointment of Cleve Adams as Chief Executive Officer. Adams brings over 20 years of experience in founding and leading global organizations towards success. He has successfully achieved five exits as CEO with an average 21x ROI to investors and spearheaded an…

Web Hosting Canada Acquires Sibername to Further Propel Its Domains Offering

Web Hosting Canada (WHC) has announced, the acquisition of Sibername, an Ottawa-based domain name registrar and cloud services provider. Founded in 2001, Sibername is an ICANN-accredited registrar and a leading provider of domain name services, particularly in Canada, where it provides .CA domain name backordering services, referred to as To Be Released (TBR) domains. Web Hosting Canada is a leading Montreal-based online solutions provider and has been empowering Canadian small businesses with the tools and know-how to…