Mark IV Was the Lead Investor in the Startup's Recent Series A Round Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has appointed Michael S. Beaudoin II to its board of directors. Beaudoin is the Director of Private Equities at Mark IV Capital, which recently led Brandzooka's $5.6 million Series A round of fundraising. Beaudoin and his colleagues recognized that Brandzooka's model of giving small and midsize agencies and in-house…

Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has closed $5.6 million in Series A funding, bringing its total funding to date to $10.1 million. Founded in 2015 by a group including Alex Bogusky and Kelly Dotseth, who has now stepped into the CEO role, Brandzooka is disrupting the media landscape by making it possible for companies and agencies of any size to place targeted ads on primetime TV and premium digital properties worldwide for…

Ad Tech Start-Up Brandzooka Democratizes the Most Coveted, Expensive Platform: TV Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, has now added the first fully self-service ad platform for Connected TV. Brandzooka has removed the exorbitant minimums for TV advertising, often running into the hundreds of thousands of dollars for premium buys, in favor of targeted programmatic buys for the same placements starting at an…

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty programs Salesforce, the global leader in CRM, announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B…

NICE demonstrated its Trading Recording solution’s ability to capture and archive Symphony voice and chat conversations, and retrieve and play back these communications NICE announced that it has received the ‘Most Cutting-Edge Technical Development’ Award at the Symphony Innovate 2020 Hackathon London. NICE was recognized for taking the important first step to fully integrate its market-leading NTR compliance recording solution with Symphony, a cloud-based messaging and collaboration platform used by many of the world’s…

Latest $40 million round led by Morgan Stanley Expansion Capital positions no-code innovation leader airSlate to capture a significant share of the business process automation and document management markets airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional investment from leading growth investors for a total of $80 million in capital raised to date. The financing will be used to bolster sales to over $100 million ARR in 2021 with a focus on expanding product…

The .FM TLD saw a record growth of over 300% in Emoji-based Domain Names BRS Media, a diverse and growing media e-commerce firm that assists traditional and interactive media companies build and brand on the power of the Internet, announced that dotFM, the .FM Top-Level Domain Registry, saw a record growth in Emoji Domain Names in 2020 with a year over year growth of 387% in Emoji-based Domain Registrations. Emoji domain is a domain name with an expressive digital image or icon in it. In 2018, dotFM launched Emoji-based…

dotCMS has announced an even more streamlined NoCode experience offering easier collaboration and accelerated results dotCMS, a leader in the Hybrid Headless CMS market, has announced improvements to its user experience and increased support for non-technical users using the platform's NoCode tools. These improvements will allow users to create and deliver digital experiences faster for any device or touchpoint and offer a sneak peek into what the future holds for the DXP. dotCMS empowers businesses to transform their…

Startups gain easy access to affordable, scalable on-car advertising Adverttu, the adtech company bringing out of home advertising into the digital age, has joined WeWork Labs, the global digital platform connecting and supporting early-stage startups and small businesses. Artjom Jekimtsev, CEO and founder of Adverttu, said: “WeWork Labs is an exceptional resource for ambitious startups, hyper growth companies and disruptive challengers. Seasoned founders and pioneering entrepreneurs know that strong partnerships build…

New platform outpacing initial revenue projections, has robust new business pipeline AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update on its new advertising automation technology, illumin. Revenue attributable to illumin exceeded $1.5 million in the fourth quarter of 2020, less than 90 days after the platform's highly anticipated launch on October 1, 2020. While the Company…

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other…

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP OpenAP, the advanced…

Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among Others, to Reach a Global Audience of over 700 Million Unique Users for Connected TV As 2018 is poised to become a breakthrough year for connected TV, video distribution platform GlassView is offering an industry-leading solution with innovative technology for matching advertisers with connected TV (CTV) opportunities. GlassView actively leverages Dynamic Ad Insertion (DAI) technology to…