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Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Egress Launches Industry’s First Insider Breach Calculator for Email, to Help Business Quantify Risk

Online tool calculates the likelihood of suffering an email-based insider data breach as employees share information Egress, the leading provider of people-centric data security solutions, announced the launch of its new online Insider Breach Calculator aimed at helping businesses better determine the probability of suffering an email-based insider data breach. The unique tool is based on an algorithm that considers the number of employee mailboxes within an organisation, its market sector, and the perceived level of…

Obsidian Launches Zoom Protection to Accelerate Secure Business Adoption of Video Communication

Obsidian Security, the cloud detection and response company, today announced protection for Zoom, enabling organizations to safely embrace the leading video communications service as a business-critical application. Using Obsidian, Zoom customers have enterprise-level monitoring, detection, and response capabilities from a security, compliance, and risk perspective. This is the latest addition to a set of rich integrations that Obsidian has built with SaaS-based collaboration products such as G Suite, Office 365, Salesforce,…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

Advertise Purple, Inc. Shares Data on Effectiveness of Affiliate-Only Business Strategy

How Advertise Purple differentiated themselves from a sea of marketing agencies, and, along with their clients, hit it big Advertise Purple, one of Inc. magazine's Best Workplaces for 2019 and one of its fastest growing companies, has found that research agrees, the affiliate-only business strategy is effective for agencies. Data shows that the affiliate channel is too complex and growing too quickly to shift focus away from it.  And as the historic and forecasted data proves in this article, 'betting the farm'…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

TripAdvisor Appoints Lindsay Nelson as President of the Company’s Core Experience Business Unit

A Recognized Leader in Digital Media, New CoreX President Will Oversee the TripAdvisor Brand, Lead Content Development and Scale Revenue Generating Consumer Products and Features That Enhance the Travel Journey TripAdvisor, the world's largest travel site, announced that Lindsay Nelson will join the company as president of TripAdvisor's Core Experience (CoreX) business unit, effective October 30, 2018.  In this role, Nelson will oversee the global TripAdvisor platform and brand, helping the nearly half a billion customers…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

SOCi Achieves 100% Revenue Growth as Location-Based Social Marketing Business Excels

Lands Senior Exec Hire and Multiple Industry Awards and Accolades SOCi, the global leader in social media and reputation management for multi-location brands, announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape. Most recently SOCi received the prestigious Local Visionary Award for "Best Solution for Multi-Location…

AI Primer: How Smart Technology Makes Businesses Better

Smart Technology Are Part of AI Landscape That Runs on Purpose-Built Software to Manage Data Effectively and with Accuracy By 2018, 62% of companies all over the world will be using artificial intelligence (AI) to improve yield and operations of their business. However, less than half of businesses currently understand exactly how AI can directly benefit them. As it happens, many of you are already using AI, though you may not realize it. Whether you are using Facebook to manage your business’ social media page, or…

Making the Holiday Season Work for Your Video Business

The end of the year brings many things: movie premiers, shopping and overeating  (all the important things, right?). For media companies, it is serving up online video, to capture that much-needed ad-revenue and traffic. These premium CPMs help fulfill revenue goals and campaign guarantees, so it’s vital that media companies take full advantage of the opportunity. According to Ezoic’s ad revenue index, the fourth quarter (specifically November & December), garners the highest online ad rates of the year. IRIS.TV’s…

NexTech Integrates Microsoft Teams and Skype into its InfernoAR Virtual Events Platform

Expanding its footprint into Multi-billion dollar Video Conferencing market NexTech AR Solutions, an emerging leader in augmented reality for eCommerce, AR learning applications, and virtual events is pleased to announce that it has expanded its infernoAR platform integration with Microsoft Teams and Skype. This integration is on the heels of announcing on March 24th it had integrated Zoom into the InfernoAR platform. These critical integrations continue to extend the capabilities of the platform, broaden the utility of the…

Julius Acquires HYPR

Two influencer marketing software leaders unite Julius Works Inc. announced the completion of its acquisition of HYPR Brands. Julius and HYPR are industry-leading, 360-degree software solutions that streamline, simplify, and scale influencer marketing for renowned brands and agencies, such as Nike, ViacomCBS, Pepsi, Revlon, and Edelman. Their cutting-edge capabilities include influencer search and discovery, campaign management, and measurement and reporting suites. Financial terms were not disclosed.  Headquartered in…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

PenskeMedia Launches Variety Intelligence Platform (VIP)

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…

Microsoft AI Executive Sophia Velastegui Joins BlackLine Board Of Directors

Software and emerging technology veteran to bring Microsoft, Google and Apple experience to BlackLine BlackLine, Inc. announced that Sophia Velastegui of Microsoft has joined the accounting automation software leader's board of directors, effective March 16th, 2020, bringing the number of female directors on BlackLine's board to three.  A widely recognized technology industry leader and artificial intelligence (AI) expert, Ms. Velastegui will draw on her more than 20 years of experience at global technology trailblazers…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

Zendesk Releases Annual State of Messaging 2020 Report

Report reveals new data and insights on the most important conversational business and messaging trends in 2020 Zendesk, Inc. released State of Messaging 2020, the third annual report featuring expert commentary and in-depth analysis of the biggest trends in conversational business and the rapidly evolving messaging industry. The report combines interviews with more than two dozen customer experience product, sales, and marketing leaders from companies like Google, Twitter, Hootsuite, Birchbox, and more, with original…