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SlickText Expands C-Suite With Marketing and Sales SaaS Industry Veterans

SlickText, a proven leader in text marketing, announces the appointment of Brian Wilson as chief revenue officer and Meg Scales as chief marketing officer. Scales brings a unique combination of marketing and tech sales savvy to SlickText along with extensive experience leading industry-recognized SaaS marketing teams. Scales will lead SlickText’s efforts to further enhance its positioning within the SMS industry. Wilson brings two decades of commercial experience focused on solving business problems through the application…

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the…

Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — human connection matters more than anything else. In an increasingly digital world that often lacks a human touch, people can feel more isolated, underrepresented and unfulfilled; all reasons why the human experience is vital today. Digital technologies are making it easier for consumers to navigate through their busy lives, but they can also erode a…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Alida (Customer experience), Chorus.ai (Unified Communication), Folloze (Account-Based Marketing), Deloitte (Behavioral Marketing), and Bambuser (E-Commerce). Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and …

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Punchh Expands C-Suite with Key Executive Hires

Punchh, the leading AI-driven customer loyalty and engagement platform for restaurant, retail, and convenience store brands, announced the appointment of three industry veterans, to the roles of Chief Product and Technology Officer, Chief Revenue Officer, and Chief Financial Officer. The new executive leaders will be playing a critical role as the company continues to see accelerated demand for its offerings. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy…

Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Attention C-Suite: 1 in 6 Employees are Wasting More Than One Workday Per Month Switching Between Communications Platforms

NYNJA, the security-first, all-in-one communications platform for all mission-critical needs, released the results of a nationwide survey exploring the pain points that business professionals experience while working with multiple communication platforms and what they would like to see out of these platforms in the future. The nearly one thousand-person survey found that 17 percent of employees -- or 1 out of 6 -- say they waste more than 10 hours per month (more than one workday) switching between platforms. Further,…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

Capital Strategies Being Rewritten as C-Suite Grapples With Immediate Impact of New Reality

-73% of global executives expect COVID-19 to have a severe impact on the global economy -Over half (52%) are having to reconfigure operations, as vulnerabilities in supply chains are exposed -54% of respondents expect a longer period of slower economic recovery extending into 2021 -M&A activity intentions remain strong as executives look beyond the crisis Business leaders are focussing on navigating the immediate impact that COVID-19 has across supply chains, revenue and profitability, while reconfiguring capital…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

Organizations That Have Not Already Transitioned to Revenue Marketing Practices May Not Catch Up – Don’t Be Left Behind

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…