CARMA Manchete Acquisition Empowers Portuguese PR Professionals to Improve Media Evaluation

Acquisition Brings Together Media Intelligence Innovation and Experience Helping PRs Identify & Understand the Metrics That Matter to Them CARMA International, one of the world’s largest privately owned integrated media intelligence companies, announced it has acquired Manchete, a Portuguese pioneer in media monitoring and intelligence. The acquisition gives new and existing customers access to a robust media monitoring, analysis and evaluation platform; helping PR professionals demonstrate the impact of their work via…

CarMax, CX Journey, and Reltio Executives to Provide Blueprint for “Designing and Delivering the Experiences of the Future”

Learn How Providing Engaging Customer Experiences Increases Loyalty and Lifetime Value Reltio, an award-winning software as a service (SaaS) company at the heart of helping innovative Global 2000 companies thrive in the experience economy, will participate in an expert panel discussion, "Designing and Delivering the Experiences of the Future," hosted by CMSWire as part of their DX Leaders Webinar series, on Tuesday, November 10 at 12:00 p.m. ET. Marketing Technology News: Mintegral Adds Support for Apple’s SKAdNetwork…

Google Cloud Demonstrates Enterprise Customer Momentum at Next ’20: OnAir

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…