It's been over 45 days since CCPA has been in effect ... This article features CCPA insights from industry leaders who spoke about the future of a data privacy-driven economy in the US and the UK.

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Research from SRAX shows 51% of active Internet users believe that their smart home devices are spying on them - despite the new California Consumer Privacy Act New research from SRAX, Inc., a digital marketing and consumer data management technology company, shows that the new California Consumer Privacy Act (CCPA) isn't delivering on its promise. SRAX's latest research shows that 51% of respondents either agree or strongly agree that "I'm worried that my smart home devices are being used to spy on me." Not only are…

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

New CCPA Operational Notices, Dashboards, Opt out Management, and Downstream Verification Are Swiftly Handled With One Integration PrivacyCheq is launching Privacy UX for CCPA, its new SaaS operational compliance solution for enterprises that gather private consumer data from citizens of California and therefore must comply with the California Consumer Privacy Act (CCPA). Built with PrivacyCheq's flagship ConsentCheq platform, PrivacyUX for CCPA is designed to delight consumers…

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Austin, Texas-based software provider helps companies quickly and affordably gain compliance with minimal effort Osano​, a company building the first platform for data privacy transparency, has automated the compliance process for the California Consumer Privacy Act (CCPA). A week into activation, the CCPA is already a notoriously contentious and dense set of laws. By automating data privacy for businesses, Osano relieves the cognitive overhead on businesses and sets them up for a productive decade ahead. Marketing…

Thanks to the internet, we can now shop for clothes, buy and sell stock, share videos of our pets doing tricks, and plan a vacation from the comfort of our own couch. While the digital revolution has made things more convenient for consumers, it’s also been a boon for businesses looking to gather customer data. Sometimes, it feels like the internet is mostly cat videos and memes. However, when you look beyond its surface, it’s actually the most amazing data collection tool in history. Think about the last website you…

BIGtoken Provides New Path to Ad Targeting With Opt-In Data  SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have. The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data…

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Adtech Providers; Tools to Go Live on January 1st The Digital Advertising Alliance (DAA) officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA's CCPA Opt-Out Tools provide consumers a clear and recognizable mechanism to express cross-industry choices around the sale of their personal information.1 "The digital…

Ad targeting across all screens made simple and accessible through AWS Marketplace Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has now gone a step further and has made the models easily available through the AWS Marketplace platform. All of the models, which cover Retail, Healthcare, Automotive, and Political issues, are 100% privacy compliant and created from Prosper’s anonymous and large sample surveys…

OneTrust announced the expansion of the OneTrust ID Verification Partner Program with additional partners including Acxiom, IDology, Evident, ID DataWeb, Socure, Yoti, and ID.me. The addition of these new partners, along with LexisNexis® Risk Solutions as an existing partner, will provide the market with choice for leading industry and vertical specific ID Verification techniques to streamline the identity verification process to complete consumer rights requests within the 45 day time obligation under the California…

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA). The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California…

Get Started with OneTrust's CCPA Same Day Fast Track Implementation Program to Be Ready by Jan. 1 Deadline OneTrust announced the CCPA Same Day Fast Track Implementation Program, providing organizations same day resources to get started with CCPA consumer rights compliance efforts and implementation by Jan. 1. With less than two months until the CCPA's Jan. 1, 2020 effective date, it's critical privacy professionals build programs and processes to meet the law's requirements. OneTrust's CCPA Same Day Fast Track…

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…