When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Kochava Intelligent Consent Manager TM Can Help Advertisers with Changes Beginning August 1st Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices,  announced the company has updated its integration with Facebook to help with the California Consumer Privacy Act (CCPA) to pass user-specific Limited Data Usage (LDU) status. Kochava Intelligent Consent ManagerTM prompt’s users and captures the CCPA consent string, which will dictate the LDU status sent to Facebook.…

The law that granted data privacy rights back to California consumers is finally enforceable starting. Now, it’s up to consumers to take advantage of their new data rights. "This is a major moment for data privacy in this country,” said Harry Maugans, CEO of Privacy Bee. “We are acting as a watchdog and plan on leveraging this law and its enforcement powers to ensure companies are complying with data deletion requests for our customers.” Privacy Bee, which launched in June with the purpose of fighting for consumers to…

OneTrust free privacy and cookie tools help teams automate CCPA, GDPR, and global privacy programs OneTrust launched new free tools for privacy and security teams to automate GDPR and CCPA compliance programs. OneTrust Free Tools give users access to the most widely used technology for privacy, security and third-party risk, reducing the barrier to entry to build technology-backed compliance programs. Marketing Technology News: Qualtrics and Korn Ferry Announce Significant Expansion of Strategic Partnership OneTrust…

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

Netwrix survey reveals that 73% of financial organizations are already under pressure to satisfy data subject rights requests, and 27% of them report that this led to an increase in expenses Netwrix, a cybersecurity vendor that makes data security easy, today announced findings from its 2020 Data Risk & Security Report specifically for financial organizations. The report reveals that enforcement of the California Consumer Privacy Act (CCPA), which begins on July 1, 2020, is going to put additional pressure on already…

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

People can now exercise their CCPA and GDPR rights without submitting additional personal data such as Gov't IDs, Passports to verify their identity DataGrail, a leading privacy management firm, announced its patent-pending "Smart Verification": the industry's first verification solution that does not require an individual to disclose additional personally identifiable information (PII) when submitting a CCPA privacy request. With Smart Verification, organizations can verify an individual's identity by using known data…

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

Up-to-the-Minute Privacy Guidelines and Compliance Checklists Help Organizations De-Mystify Statute Complexities and Execute a Phased Approach to CCPA; Updated GDPR Compliance Guidelines and Checklist Also Issued The Shared Assessments Program issued “CCPA Privacy Guidelines & Checklists,” the security and risk industry’s first comprehensive set of best practices and tools to help organizations comply with the California Consumer Privacy Act (CCPA). Concurrently, Shared Assessments issued its updated “GDPR Privacy…

It's been over 45 days since CCPA has been in effect ... This article features CCPA insights from industry leaders who spoke about the future of a data privacy-driven economy in the US and the UK.

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Research from SRAX shows 51% of active Internet users believe that their smart home devices are spying on them - despite the new California Consumer Privacy Act New research from SRAX, Inc., a digital marketing and consumer data management technology company, shows that the new California Consumer Privacy Act (CCPA) isn't delivering on its promise. SRAX's latest research shows that 51% of respondents either agree or strongly agree that "I'm worried that my smart home devices are being used to spy on me." Not only are…

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

New CCPA Operational Notices, Dashboards, Opt out Management, and Downstream Verification Are Swiftly Handled With One Integration PrivacyCheq is launching Privacy UX for CCPA, its new SaaS operational compliance solution for enterprises that gather private consumer data from citizens of California and therefore must comply with the California Consumer Privacy Act (CCPA). Built with PrivacyCheq's flagship ConsentCheq platform, PrivacyUX for CCPA is designed to delight consumers…

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Austin, Texas-based software provider helps companies quickly and affordably gain compliance with minimal effort Osano​, a company building the first platform for data privacy transparency, has automated the compliance process for the California Consumer Privacy Act (CCPA). A week into activation, the CCPA is already a notoriously contentious and dense set of laws. By automating data privacy for businesses, Osano relieves the cognitive overhead on businesses and sets them up for a productive decade ahead. Marketing…