MarTech Interview with Jason Fairchild, CEO and cofounder at tvScientific

Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series: _______ Welcome to this martech chat Jason, tell us more about tvScientific and its latest Connected TV (CTV) buying and attribution platform? Thanks for inviting me to participate in this series. tvScientific is the industry’s first buying and attribution platform that truly makes television advertising actually work for all businesses (from global brands to a local…

MarTech Interview with Shamir Allibhai, CEO and Co-founder of Simon Says

AI can be a boost for marketers, allowing them to be more creative besides just helping with the mundane tasks, Shamir Allibhai, CEO and Co-founder of Simon Says shares some observations: ______ Welcome to this MarTech chat Shamir, tell us more about your journey as a tech serial entrepreneur and more about Simon Says, what inspired this platform? Thank you for having me. My original career was as a documentary filmmaker before I moved into tech as a video product manager, where I developed a keen interest in the…

Cisco CEO Addresses World’s Largest Cybersecurity Conference: “Security Must Be Simple, Intelligent and Everywhere”

Cisco, the leader in enterprise security, unveiled innovations to further its journey to radically simplify and deliver end-to-end security, across users, devices, networks, applications and data. Announcements today improve Extended Detection and Response (XDR) with greater visibility across network, endpoint and cloud. New innovations expand Cisco's vision for Secure Access Service Edge (SASE) with enhanced threat detection in the cloud and redefine and simplify network security. Cisco continues to simplify customers'…

MarTech Interview with Gary Walter, CEO of Infutor

How can marketers increase efficiencies with their data practices? Gary Walter, CEO of Infutor shares some insights: ______ Tell us a little about yourself Gary…we’d love to hear about your role, a typical day at work and what inspires Infutor? My role has evolved a lot over the past 15 years - from making coffee in the early days – to marketing, product design and sales to recruiting a team to support a scalable revenue model. Today, my time is divided into three categories: 1) developing our growing Infutor team by…

Modulex Group Looks Towards the Future With Current CEO Ketil M. Staalesen Taking Over Majority Ownership

Modulex Group announces that current CEO Ketil M. Staalesen moves into a majority ownership role. This move, a long time in the making, will set Modulex up to achieve Staalesen’s goal of DKK 1 Billion in revenue and a Group EBITDA of 10%. A native Norwegian, Ketil is a citizen of the world, having lived in several countries worldwide, including Denmark, Germany, Spain, UK, Mexico and the US. He completed his MBA at EBCM Barcelona/Munich. Marketing Technology News: Strata Introduces Identity Orchestration Platform…

MarTech Interview with Lee Firestone, CEO at OpenReel

The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______ Welcome to this martech chat Lee, we’d love to hear more about OpenReel today – take us through some latest innovations and highlights! Thanks for having me! This is an incredibly exciting time for OpenReel. It’s become clear that leveraging remote video streamlines the production process for newly distributed teams who still need to more…

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

Ad Lightning Appoints Technology, Marketing and Risk Solutions Leader as New CEO

Dan Frechtling to lead ad intelligence firm as it grows and expands into data privacy compliance Ad Lightning, the ad intelligence firm that offers the industry's most comprehensive ad quality solution, today announced the appointment of a new CEO, Dan Frechtling, during a period of high growth for the company as well as its expansion into privacy regulation compliance. Read More: Appnovation’s Iain MacNeil Wins 2021 Report On Business Best Executive Award Ad Lightning’s current CEO and co-founder, Scott…

MarTech Interview with Sean Creeley, CEO and Founder at Podsights

With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights shares some thoughts: _____ Tell us a little about yourself Sean… we'd love to hear about your role, a typical day at work? And also, the story behind Podsight! Sure, I'm one of the founders at Podsights, technically the CEO, but that's a pretentious title for a sixteen-person company.…

Pushly Names Media and Publishing Industry Leader Brendan Ripp CEO of Growing SaaS Push Notification Platform

Former Disney Advertising Sales EVP, Time Inc. president and Attention Capital operating partner will lead growth of the leading push notification platform for media and content providers. Pushly, a v2 Ventures company, today announced that longtime media and publishing industry executive Brendan Ripp has joined the growing push notification platform as its new chief executive officer. Pushly gives media and content publishers the ability to grow, retain and engage audiences through their own customized web…

Bitmovin CEO, Stefan Lederer Accepted Into Forbes Business Council

Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders Bitmovin, a world leader in online streaming video technology, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Marketing Technology News: Extreme Reach To Acquire Adstream, Creating First Independent Global Platform for Marketers That… Bitmovin’s CEO and Co-founder, Stefan Lederer was vetted and selected by a review…

MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts: ______ Tell us a little about yourself Navdeep…we’d love to hear about your journey as a tech founder and the story behind DistroScale?  I studied computer science and have always had a passion for software engineering and building software-based platforms. I started in the Internet and…

MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO

Marketers today have to be more dependent on online behavioural data to understand their customers better, Armen Adjemian, Co-Founder and CEO at DISQO shares a few key points on this growing importance in this chat: ________ Tell us a little about yourself Armen…we’d love to hear about your role and more about the DISQO platform? As CEO and Co-Founder at DISQO, I work with our leadership team to define strategies and drive execution against our goals. We’re a young, fast-growing tech company who has built one of the…

Ubersuggest Announces New CEO Max Cheprasov

Veteran Technology Visionary Will Lead Ubersuggest in Next Stage of Growth Ubersuggest, a global SEO and content platform part of NP Digital, announced today that Max Cheprasov has joined as its CEO. Cheprasov’s proven operational and technology leadership will help scale and grow the company through the next wave of innovations. Marketing Technology News: Point B Announces Commitment to be Carbon Negative by 2030 Cheprasov has 25 years of experience within the Digital Economy as a leader, trailblazer, and futurist,…

MarTech Video Interview with Sean Muller, Founder & CEO, iSpot 

Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. iSpot’s unified measurement dashboard allows customers to measure ads at a person-grade demographic level -- the same way they’re buying and selling ads -- across both streaming and linear. These capabilities help validate ad…

MarTech Interview with Ajay Gupta, CEO of Stirista

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

MarTech Series Interview with Fara Haron, Regional CEO at Majorel

A strong understanding of customer sentiments and predictions into customer buying behavior are two key factors that are crucial for marketing leaders to focus on to ensure better marketing ROI; Fara Haron, Regional CEO at Majorel shares some thoughts in this Martech Series QnA: ______ Tell us a little about yourself Fara…we’d love to hear about your role, a typical day at work?  As a regional CEO at Majorel, I oversee operations in North America, Ireland, South East Asia, United Kingdom, Kenya and India. From a global…

MarTech Interview with Stefan Lederer, CEO and Co-founder at Bitmovin

The growing popularity of video in business is not only changing the way teams communicate but also influencing the way marketing and sales leaders are redefining their strategies with enhanced video marketing and video prospecting features; Stefan Lederer, CEO and Co-founder at Bitmovin dives into this trend in this chat: _______ Tell us a little about yourself Stefan…we’d love to hear about your role, a typical day at work, and especially the idea behind Bitmovin? I am the CEO and co-founder of Bitmovin Inc, which is…

Clearlake Capital and Siris-Backed Constant Contact Names Software Industry Veterans Frank Vella and Michael Pellegrino as CEO and CFO

Cloud-based digital marketing leader Constant Contact, Inc, backed by Clearlake Capital Group, L.P. (together with its affiliates, "Clearlake") and Siris Capital Group, LLC ("Siris"), today announced that Frank Vella has joined Constant Contact as CEO and Michael Pellegrino has joined as CFO. The appointments come after a $400 million growth equity investment by Clearlake and Siris funding Constant Contact's spin-out from Endurance International Group Holdings, Inc. announced in February. "We are thrilled to welcome…

1WorldSync CEO Joins GS1 GDSN Board

1WorldSync, the leading provider of omnichannel product content solutions, announced the appointment of Steve Sivitter, CEO of 1WorldSync, to the GS1 GDSN Board of Directors as a key member and thought leader in the global advancement of product content standardization. The GS1 GDSN board aims to enable and drive adoption of brand-verified product information for B2B and B2C use. The GS1 GDSN board provides governance and direction for the Global Data Standards (GDS) and the Global Data Synchronization Network (GDSN),…