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SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

CRM Vendors Embrace AI, Automation to Break Down Silos, Nucleus Research CRM Value Matrix Finds

Leaders Extending Enhanced Analytics Capabilities to Deliver Better Predictive Models and Enhance Usability Productivity takes center stage in the H2 2018 CRM Value Matrix from Nucleus Research. Automation, AI and predictive capabilities deployed in meaningful ways are helping to break down silos, increase usability and simplifying CRM applications across organizations. H2 #ValueMatrix for #CRM shows leaders breaking down silos https://nucleusresearch.com/research/single/crm-technology-value-matrix-2h2018/ “In this…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

ServiceNow Named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

ServiceNow’s CSM solutions reimagine the customer experience to empower agents and drive fierce customer loyalty ServiceNow, the company that makes work, work better for people, has been named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. ServiceNow was evaluated for its Customer Service Management (CSM) workflow product. The company improved its position on the ability to execute and completeness of vision axes compared to the previous year. With CSM, ServiceNow is the only…

Pega Process Fabric – The “Platform for Platforms” That Streamlines Work Across Enterprise Siloes

New cloud software weaves together disparate technologies to improve customer, employee, and partner experiences Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced Pega Process Fabric, a new cloud-based software architecture designed to radically streamline how organizations drive work across distributed enterprise technologies. With minimal deployment effort, this “platform for platforms” breaks down technology silos to unify work across the enterprise and…

Zendesk Expands Sunshine CRM Platform to Deliver Complete View of the Customer

New functionality and integrations with AWS and Workato enable companies to build differentiated experiences Zendesk, Inc. announced new functionality for its open and flexible CRM platform Zendesk Sunshine that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems. “Modern enterprises need to move fast and need not…

Epsilon Appoints Michel Robert as Group Chief Executive Officer

Former Claranet Managing Director brings 20+ years of experience in IT services to supercharge Epsilon's growth across industry segments Epsilon, a global connectivity and communications service provider, has appointed Michel Robert as its Group Chief Executive Officer, with immediate effect. Bringing more than two decades of technology experience, Michel will lead Epsilon's executive leadership team to build on Epsilon's global strategy in high-growth markets including Asia Pacific, Europe and the United States.…

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

Why You Should Be Syncing Your Marketing Tools and Your CRM

There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. While some of the leading software tools share integrations, many industry-specific tools don't have the APIs and integrations needed to share data across an entire Marketing stack. For example, your Marketing Automation tool might believe a lead is…

Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM

Customer 360 Truth Is a New Set of Capabilities That Allow Companies to Connect, Authenticate and Govern Customer Data and Identity Across Salesforce Salesforce, the global leader in CRM, introduced Customer 360 Truth, a new set of data and identity services that enable companies to build a single source of truth across all of their customer relationships. Customer 360 Truth connects data from across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. All of a…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

Epsilon and Fallon Named Lead Agency of Record for KeyBank

New business win redefines integrated model of performance and creativity for brand success Epsilon and Fallon Worldwide today announced their new appointment as lead agency of record for KeyBank. The agencies bring a collaborative model to brand awareness and performance for KeyBank, integrating the strength of data-driven strategy and creativity for above and below-the-line work. "In a crowded marketplace, it takes deep client insights and a distinctive voice to standout," said Justin Morcelle, Chief Marketing…

SugarCRM Announces Fall ‘19 Release with Laser Focus on End Users

Latest Enhancements Support Mission of Helping Companies Create Customers for Life   SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced new powerful product features with the Fall ‘19 release, placing an emphasis on self-service, automation and collaboration. These enhancements will result in increased customer satisfaction, lead conversion rates, and cost reductions. Marketing Technology News: Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP,…

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading provider of data and data-driven marketing solutions, announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of Technology, Yes Marketing. These strategic appointments emphasize Infogroup’s ongoing commitment to expanding its enterprise sales efforts and continually improving its…

RENTCafé CRM Adoption Grows 34%, Reaches 3.1 Million Units

Yardi's multifamily marketing CRM software sees continued uptick, includes new innovations New data shows significant gains for Yardi's multifamily customer relationship management (CRM) software. RENTCafé® CRM captures leads, automates follow-ups and centralizes communications to increase conversions and retention for property management companies. Product adoption is up 34% over 2018, and the software is now used at more than 3.1 million multifamily units across the U.S. Marketing Technology News: Fusionex Ties up With…

Avaya and Tenfold Create Improved Customer Conversations, Enabling Integrated AI Solutions that Amplify Salesforce, ServiceNow, Microsoft…

Integrated Contact Center solution will help maximize performance, profit and productivity for sales and service organizations globally, while improving customer experiences Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and Tenfold, the world’s leading provider of next generation CTI solutions, announce a strategic partnership to enable joint clients to improve their customer experience, increase productivity of their sales and service teams and operationalize…

Avaya and Tenfold Create Improved Customer Conversations, Enabling Integrated AI Solutions that Amplify Salesforce, ServiceNow, Microsoft…

Integrated Contact Center Solution Will Help Maximize Performance, Profit and Productivity for Sales and Service Organizations Globally, While Improving Customer Experiences Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and Tenfold, the world’s leading provider of next generation CTI solutions, announce a strategic partnership to enable joint clients to improve their customer experience, increase productivity of their sales and service teams and operationalize…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

Nimble Now Selling Its Simple CRM for Office 365 Globally Through Microsoft’s New Commercial Marketplace

Microsoft’s Newly Launched Commercial Marketplace Enables Nimble to Scale Globally by Selling Directly and Indirectly Through Microsoft to its Billions of Customers Nimble, the Simple, Smart CRM for Office 365 — announced that its team relationship manager is now available to Microsoft’s billions of customers and hundreds of thousands of resellers through Microsoft’s new Commercial Marketplace. Microsoft’s Commercial Marketplace makes it easier for customers to discover, try, and buy cloud-based software and services from…

boostr Announces the End of Siloed Ad Sales and Operations with the General Release of its Omni-channel Order Management System (OMS)

boostr, the first of its kind, next-generation CRM platform designed specifically for media & advertising companies, announced that its omni-channel order management system (OMS) is officially out of beta and generally available, enabling media companies to improve their revenue management. boostr's OMS solves challenges with order management across insertion order (IO) and programmatic sales, enabling margin protection, simplified media planning, efficiencies trafficking orders and month end close. The boostr OMS…