CallRail Receives $56 Million Funding

CallRail, a lead-focused marketing, and analytics platform announced that it reached $60M in ARR and received an additional $56M investment from existing investors Sageview Capital and Leaders Fund, showing a strong vote of confidence in CallRail’s growth trajectory, and bringing CallRail’s total capital raised to $132M. The company maintained profitability and a 30%+ YoY growth rate amidst a global pandemic. With a 35% increase in overall call volume between June 2019 and June 2020, consumers are counting on the phone to…

CallRail Launches “Lead Center” for SMBs to Manage their Leads

SMBs now have an affordable platform for seamless, automated lead management CallRail, a lead-focused marketing and analytics platform, announced its new Lead Center, a communications and management hub that enables small-to-medium-size businesses (SMBs) to connect with, prioritize and manage every lead so no opportunity is missed. A survey of CallRail customers revealed many SMBs are using spreadsheets to keep track of leads or toggling between multiple communication platforms — a disjointed and costly approach resulting…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

CallRail’s First-To-Market Google Ads Integration Allows Marketers to Capture and Analyze Leads Directly from the SERP

With this solution, marketers will instantly gain actionable insights into their lead data CallRail, a leading marketing analytics platform, announced today its first-to-market Google Ads Lead Forms Extension Integration, which enables marketers to collect lead data from Google Ads lead form extensions in real-time, and view all conversion metrics in one easy-to-use platform. Marketers need solutions in place that not only track leads from the SERP, but provide insight on what to do with this information and understand…

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

CallRail’s First-To-Market Cost-Per-Lead Solution Now Includes Multi-Channel Data

With This Enhancement, Marketers Now Have the Ability to Attribute Conversions from Multiple Interaction Types and Channels CallRail, the world’s most popular call tracking and analytics provider, announced big enhancements to its first-to-market Cost per Lead (CPL) solution within the CallRail application. Now, marketers can automatically calculate their cost per lead by analyzing text, form, and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads. These improvements showcase CallRail’s proven…

CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI

Digital marketing agency SalesX and its partner CallRail, the world's most popular call tracking and analytics provider were named finalist for the Digiday Technology Awards in Best Marketing Analytics/Attribution Platform Category. "We wish to congratulate CallRail for being recognized as an outstanding company in analytics tools that measure a key part of the marketing funnel," said Joe Khoei, Founder and CEO of SalesX. "It is an honor to collaborate with the seasoned CallRail experts whose in-depth experience in…

CallRail Launches First-to-Market Cost-Per-Lead Solution

New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI Leading call tracking and analytics provider, CallRail, has announced the launch of a first-to-market cost-per-lead solution within the CallRail application. Marketers using CallRail can now efficiently understand how much they’re paying for a phone call lead, staying in step with businesses’ growing appetite for data and more sophisticated marketing attribution. Alongside the cost-per-lead solution, CallRail has also launched a…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for data-driven marketers, has announced the launch of Call Highlights. Call Highlights by CallRail is an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. Recommended Read: Voilà! the…

Braze Recognized as Inaugural AWS Travel and Hospitality Competency Partner

Braze, the comprehensive customer engagement platform, announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. Braze is also an AWS Retail Competency Partner and an AWS Digital Customer Experience Competency Partner. Additionally, Amazon Simple Storage Service (Amazon S3), a secure, durable, and scalable object storage infrastructure, is part of the Braze Alloys Partner Program. Marketing Technology News: CallRail Receives $56 Million Funding "As the travel and hospitality…

Comcast to Launch Disney+ and ESPN+ on Xfinity Platforms

Comcast and The Walt Disney Company announced that they have reached an agreement that includes the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. “With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “Whether it’s live, on demand or streamed via an app, unifying content is…

WIREWAX to Power Interactive Television on Chromecast with Google TV

WIREWAX, the global leader in interactive video, is accelerating the interactive and shoppable experiences on Chromecast with Google TV and other Android TV OS devices. Marketing Technology News: CallRail Receives $56 Million Funding With the launch of the new app INTERACTIVE, Powered by WIREWAX, viewers are invited to pause the video at any point with their existing TV remotes to instantly unlock a wealth of information, explore more and even buy what they see, leveraging the incredible library of the world's content…

Salesmsg Releases Breakthrough “CRM Texting”

Salesmsg, a provider of the popular two-way business text messaging platform for sales, marketing, and support professionals, announced the release of new features that eliminate the need to import contacts from CRM's into the Salesmsg platform, as well as manage contact record field changes in multiple systems. This new feature increases the speed to value for customers by decreasing the time and required to integrate and import contacts. "No one ever said, 'I love importing contacts.' Managing spreadsheets is a pain,"…

Adverty Partners with InMobi

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies, and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking…

David Nichols Joins NBTV as President

NBTV Channels, LLC, a global direct-to-consumer shoppable video platform that enables consumers to effortlessly purchase within video content, is pleased to announce the addition of accomplished marketing veteran David Nichols as President of Spirits Network and Executive Vice President of NBTV Channels. Nichols has invested in NBTV and is a Board of Directors Appointee amongst Board members Mark Bezos, Nick Buzzell, and Mike Buzzell. Nichols will lead Spirits Network, the first of several channels NBTV is developing, and…

Spearad Raises $1 Million + Seed Funding

Spearad, the emerging Addressable TV vendor, announced today that is has secured over US $1M in Seed financing. The funding round was realized with Fund Hessen-Kapital III, Fraser & Company, Richard Reimer of law firm Hogan Lovells, and industry veteran Ralf Jacob, who also joined the company´s advisory board. Richard Reimer and Philipp Kobus of Fraser will serve as non-executive advisors to the management team. Existing investor Leverage Invest & Consult GmbH, represented by Michael Schultheiss, also participated…

Zylotech Continues Momentum With New Executive Additions

Zylotech, the customer intelligence platform building stronger customer connections for B2B enterprises, announced the appointments of Patrick Meehan as Senior Vice President of Sales and Joseph Monti, Senior Vice President of Finance and Commercial Operations. These new hires will help guide the organization through its next phase of growth as it continues on its journey of helping enterprise organizations make the best use of its data to fuel increased customer experiences. "We are at an inflection point across the…

MotoJeannie and Google Cloud Announce Partnership

MotoJeannie and Google Cloud announced a new partnership that will bring the next generation of digital experiences to traditional and e-sports leagues, and entertainment houses worldwide. "The relationship of spectators, viewers, and fans with their favorite sports players and actors is more engaged, direct, and personalized than ever. MotoJeannie and our partners' new digital services are opening opportunities for our Sports & Entertainment customers to accelerate their digital transformation journey," said Ayush…