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SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

ABBYY Appoints Renowned Tech Executive Robert Youngjohns as Chairman of the Board to Drive Growth Strategy

Industry veteran elected to help accelerate ABBYY’s Digital Intelligence strategy ABBYY, a Digital Intelligence company, has appointed industry veteran Robert Youngjohns as Chairman of the Board. In this position Robert will work with the CEO and executive management team to shape ABBYY’s global enterprise growth strategy and execution. Based in Silicon Valley, Robert was previously the Executive Vice President and General Manager of HP Software at Hewlett Packard Enterprise. At HPE he was instrumental in the $9…

SparkCognition Announces Additions to Senior Leadership Team

AI company adds seasoned executives Curt Richtermeyer as EVP of Sales and Michelle Saab as VP of Marketing Communications SparkCognition, a leading AI company, announced two additions to its executive team – Curt Richtermeyer as Executive Vice President (EVP) of Sales and Michelle Saab as Vice President (VP) of Marketing Communications (MarCom). Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time Curt Richtermeyer…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price Join as Chief Customer Officer and EVP of Product Management, Respectively; Female Representation on Sitecore's Executive Team Approaches 50 Percent Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company's first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore's San Francisco headquarters and will report to CEO Mark Frost, marking the…

Data for Good Gains Steam And Other Predictions

Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of traditional marketing methods. One big trend? MarTech is taking over and claiming more budget at companies than ever before. As we near the end of the year, I’m taking stock of the industry trends I’ve observed and projecting which ones are here to stay and those that are most likely to taper off as time goes on. Read More: People-Based Marketing is Missing a Critical Element: Accurate Data The Rise of Data for…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

SAP Sales Cloud Brings Intelligent CRM to Customers

SAP SE  announced that Deutsche Telekom AG; Cooler Master Corp., a global thermal solutions provider; and KSB Group, a manufacturer of pumps and valves, have adopted the SAP Sales Cloud solution to build trusted relationships with their customers and bring more efficiency and speed to sales. “Customers are no longer making decisions based on price and product,” said Giles House, general manager, SAP Sales Cloud, SAP. “They’re basing it on trust. And while customers have evolved, most CRM systems have not. To overcome this…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…

B2B Cloud Software Marketing Veteran Andres Botero Joins BlackLine As Chief Marketing Officer

Leading Cloud Financial Automation Software Provider Adds Former SAP Marketing Executive to Lead Global Marketing Strategy BlackLine, Inc. announced that B2B cloud software marketing veteran Andres Botero has joined the financial automation software company as chief marketing officer.  As CMO, Mr. Botero will be responsible for driving BlackLine's global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

Medallia Names SaaS Industry Veteran Leslie Stretch President and Chief Executive Officer

Medallia, the leading customer experience management cloud company, announced that Leslie Stretch has been named Medallia's President and Chief Executive Officer. Previously, Stretch served as President and CEO of CallidusCloud for 10 years. In his time at Callidus he delivered a 25X increase in value in the public markets culminating in the company's acquisition for $2.5 billion earlier this year. Medallia co-founder and former CEO Borge Hald will assume new roles of Executive Chairman and Chief Strategy Officer while…

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

DiscoverOrg Expands Professional Certification for Sales and Marketing Teams

Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% More Qualified Leads For Their Organizations DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal. The expanded program kicked off in March 2018 with a day-long…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

Interview with Michael King, Executive Recruiter, King Recruiting

"Marketers will need to have very strong analytical skills to be able decipher all the data that will be coming at them, and also they have to be able to combine that with a great imagination so they can be a truly modern marketer."Tell us about you got into the Recruiting business. Back in 1998 I ran into an old friend at a golf course that I hadn’t seen in years. I asked him what he was up to. He said that he was a recruiter. My response was, “for the Army and Navy?” I did not know anyone that was a recruiter. He told…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…

Avaya Expands Global Alliance with Salesforce Service Cloud to Offer Connected Customer Experience

Avaya, the global leader in providing Customer and Team Engagement solutions, announced the expansion of its partnership with the Salesforce Service Cloud, bringing more comprehensive integration of the two companies. The announcement was made in the recently concluded event in Las Vegas – Avaya ENGAGE, which was attended by 2,300+ participants. The latest partnership expansion between the two companies will help Avaya’s prospects in moving forward through an extensive array of solutions, platforms, and solutions for Cloud,…