System1 Data Shows Worst Year Ever for Cannes Lions Film Winning Ads as Brands Prioritise Short Term Sales over Long-Term Growth

New research from effectiveness prediction agency System1 shows that the 2019 Cannes Lions Film winners were the least effective ads to win at Cannes in the last 10 years, with the majority of winning ads prioritising short term sales boost over long term brand growth. System1 has analysed all Film Grand Prix and Gold Lions winning ads since 2010 using its Ad Ratings platform which uses the emotional response that consumers have ads to predict long- and short-term growth potential on a 1-5 Star scale. Ad Ratings found…

MarTech Series Exclusive: Pop-In with VidMob at Cannes Lions 2019

The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all angles over the course of five days, as leaders of the industry shared ideas about emerging storytelling formats, strategies to overcome attention scarcity, and ways to more accurately and positively reflect society. Advertising shapes culture, and it was inspiring to see brand leaders demonstrate a genuine passion for purpose. We invited six leaders across Facebook, Snapchat, Twitter, and YouTube to chat…

A ‘Turning Point’ for the Ad Industry: KFC, Unilever and Deloitte Top Marketers Reflect on Cannes Lions

“We Are at a Turning Point in Our Industry... We Are the Least Trusted Profession… This Week Is the Beginning of the Turnaround” Aline Santos, Global Marketing and Chief Diversity & Inclusion Officer, Unilever The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its final daily Wake Up With The Economist At Cannes Lions panel, Andrew Palmer, Executive editor, The Economist spoke with Aline…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019

As of H1 2019, Monetate has influenced more than $2 billion in purchases and its broader growth strategy includes new branding and leadership to serve rising demand for smarter personalization technology Monetate, the worldwide leader in personalization, at Cannes Lions reported strong H1 momentum including passing the milestone of $2 billion in revenue influenced and unveiled a new brand identity, technology investments and expanded leadership team. These successes mark the company’s next phase of growth, driven by the…

Hot Topics Recap: Cannes Lions 2019

Following are the latest Cannes Lions 2019 news releases and story ideas for reporters, bloggers and media outlets. These recaps, curated by Business Wire, provide reporters and bloggers around the globe instant access to the latest news releases, providing relevant and trending content to share with their audiences. Discover more news via Business Wire’s Hot Topic recaps or create a custom news feed specific to your needs here. This service is provided at no charge to members of the media and financial communities. NEW…

Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium's Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign "#GiveHerACupOfLetters". Sponsored by global communications consultancy Ketchum, this year's competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The…

Actions, Not Words: The Economist Group Unveils Global Social Purpose Research at Cannes Lions International Festival of Creativity

Nearly half (48%) of respondents agree that companies that operate with social purpose have a financial competitive advantage over their peers but 78% say that companies don’t invest in long-term initiatives The Economist Group announced the findings from its latest survey of global executives, which explores the attitudes of business executives towards ‘operating with social purpose’. The research reveals that although business executives do believe that brands acting with social purpose have a financial competitive…

Comscore Vice Chairman, Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will participate on the "Making Measurement Meaningful" panel at the FreeWheel #NOWYOUCANNES experience during the Cannes Lions 66th International Festival of Creativity. The panel will take place on the FreeWheel Main Stage, located at Plage Goéland in Cannes, on June 19, 2019 at 10:10 a.m. Central European Summer Time. Marketing Technology News: AdQuick.com Releases Campaign…

YouTube Cannes Lions Ad Leaderboard 2019

With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The Cannes Leaderboard manifests a distinct trend we are seeing on YouTube towards long-form content, with winning ads averaging 1 minute and 46 seconds in length. Viewers are choosing to watch beyond the first 5 seconds of the ads, meaning…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…

LivePerson Runs Cannes Lions Concierge on Apple Business Chat

Official Concierge Service Offers Personalized Assistance to Attendees on Schedules, Parties and Practicalities, Directly from the Messages App on iOS LivePerson Inc., a leading provider of conversational commerce solutions, has launched the official Cannes Lions Concierge with Apple Business Chat running on LiveEngage. The concierge service gives festival attendees an ultra-simple way to get quick help on any question they have, from a team of people and bots, using Messages on iPhone and iPad. The 16,000 festival…

Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

The Winning Teams Will Receive Their Trophies at the Young Lions Marketers Competition Award Ceremony Portugal's Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year's competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…

P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

P&G Launches Strategic Partnerships With Media And Entertainment Powerhouses, Queen Latifah And Katie Couric The Procter & Gamble Company advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media…

Oath Debuts Extended Reality (XR) Ad Experiences at Cannes Lions

Unveils New 3D Ad Format And First-In-Market Programmatic VR Ad Offering In Its Latest Efforts To Transform Brand Building Oath, a Verizon subsidiary, kicks off Cannes with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to discover, interact and transact with brands. “Consumers are…

SUZY To Unveil Groundbreaking SUZY 2.0 Technology At Cannes Lions International Festival Of Creativity

Real-time Consumer Intelligence Platform Gaining Momentum with 75 Enterprise Customers Onboarding Since Its Fall 2017 Launch New York-based technology platform SUZY has announced that it will formally unveil SUZY 2.0, the most powerful and innovative iteration of its on-demand human intelligence platform released to date, at the Cannes Lions International Festival of Creativity this week. SUZY is a human intelligence platform that helps organizations make better, more informed decisions…faster. Powered by an on-demand…