Catalina Chooses Cadent as TV Graph and Analytics Partner

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To Georgia-Pacific

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper…

InMarket appoints Todd Morris, Former Catalina President, to Board of Directors

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

Catalina Taps IBM Analytics to Aid in Digital Transformation

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…

Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform

New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store…

Nielsen Catalina Solutions Introduces Targeting Playbook for CPG Brands

Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, announced a new playbook for CPG marketers that can identify which TV and digital media targets are expected to drive the highest dollar sales based on brand traits and creative effectiveness. Advertisers have long been divided on the best approach to targeting, some focused on targeting buyers…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

605 Forms New Data Partnerships To Expand Leading Analytics And Attribution Capabilities, Improving Accuracy And Speed Of Campaign…

605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location, and automotive information. The new relationships bring together ad exposure and content viewership with consumer behavior and business outcomes on a massive, unprecedented scale through 605’s TV measurement and attribution platforms: IMP4CT and PLATF0RM. These data partnerships will further…

InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time, Data-Driven Marketing

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

Keen Decision Systems Names Randall Beard to Board of Directors

Keen Decision Systems announced that it has named Randall Beard to its Board of Directors. Beard brings a deep background in digital media and the data and e-commerce industries. With more than 25 years of award-winning, executive experience growing and scaling businesses Beard has expertise in consumer packaged goods, financial services and high-touch service brands. Marketing Technology News: Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI "We are thrilled to have…

New Mediasite Mosaic Delivers One-Click Video Capture for Distance Learning and Remote Work

Manage and upload collaborative recordings from Zoom, Teams and other video and web conference systems in addition to creating video communications At InfoComm Connected 2020 Mediasite launches its powerful new one-click video capture tool, Mediasite Mosaic. This lightweight, cross-platform app enables teachers, students, trainers and remote workers to have a video studio at their fingertips and manage recordings from web conferencing tools. This is one of many new enhancements to Mediasite’s suite of award-winning video…

Kum & Go Convenience Store Chain – With 400 Stores In 11 States

Kum & Go to Leverage Catalina's Buyervision and Support the Company's Portfolio of Personalized Digital Products to Further Enhance the Shopper Experience Shopper intelligence leader Catalina, which understands and influences the purchasing decisions of more than 75% of American shoppers nationwide via relationships with leading CPG brands and 62 grocery, drug, mass and, now, convenience retailers spanning more than 23,000 physical stores, is adding Kum & Go (K&G) to its extensive retail network, effective…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

Refinitiv Announces Availability of Tick History Data on Google Cloud

Refinitiv’s Extensive Archive of Pricing and Trading Data Is Now Available via Google Cloud. Building on its commitment to the delivery of data on the cloud, Refinitiv announces the launch of its Tick History dataset on Google Cloud Platform (GCP), enabling customers to access, query and analyze Refinitiv’s extensive archive of pricing and trading data using the machine learning capabilities of Google Cloud’s BigQuery. The Tick History dataset offers the full breadth and depth of Refinitiv’s historical tick data drawn…

MarTech Interview with Patrick Moorhead, CMO at Pricefx

"SaaS is the future of data analytics.SaaS architecture enables data to become real-time and to become useful, and immediately applicable to real business conditions – our software is intentionally designed to do just that." How exciting is the current SaaS ecosystem today? SaaS is literally on fire – its a very exciting time, particularly in the pricing space. Pricefx was truly the first cloud native solution to enter the B2B pricing space, and at the time most in the industry were sceptical, saying there was no way…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…