Cendyn Announces Next-Generation Customer Data Platform, Starling

Starling unites your data to keep guests at the heart of what you do Cendyn announces Starling, Cendyn's next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience As a CDP, Starling integrates your systems, so…

Cendyn Announces Acquisition of the Rainmaker Group

Cendyn, the leading innovator in hotel CRM and hotel sales platforms for the hospitality industry, announces the acquisition of The Rainmaker Group, a leading revenue and profit optimization platform for hotels, resorts and casinos. The Acquisition of the Rainmaker Group's Integrated Solutions Will Enable Cendyn The acquisition of The Rainmaker Group's integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business. Aligning operations,…

Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as voted by prestigious World Travel…

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," said Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how…

Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-time Marketing Personalization

Power Players in Hotel CRM, CXP & Digital Consultancy, Cendyn and Hedgehog Join Forces for AI-Fueled Marketing Automation That Dynamically Customizes Content and Pricing Based on Guest Intelligence Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn's eInsight customer relationship management (CRM) solution with the Sitecore Experience Platform (CXP) to deliver powerful personalized…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket

Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with location-based media and commerce through the transfer of assets associated with its Thinknear location-based digital advertising operations to inMarket Media, LLC, a leader in digital advertising for the physical world, in exchange for a minority equity interest in inMarket. The transaction…

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…

Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in…

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts. The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month,…

Mindgruve Selected to Lead Global SEO and Analytics for Skullcandy

The Original Lifestyle Audio Brand Selects Modern Marketing Agency For Execution of Global SEO Strategy and Website Analytics Mindgruve, one of the fastest growing modern marketing agencies in the U.S., has been selected to lead SEO and website analytics for Skullcandy. Founded in 2003, Skullcandy has revolutionized the audio industry by introducing wired and wireless headphones, earbuds, and speakers with unmistakable design and exceptional performance. Mindgruve will lead Skullcandy's global website analytics and SEO…

3dcart Partners with Clearsale to Deliver Comprehensive E-Commerce Fraud Protection for Customers

3dcart offers its merchants higher approval rates and virtually eliminates chargebacks through its partnership with leading fraud protection provider ClearSale International fraud protection leader ClearSale announced that it inked a partnership with leading eCommerce platform 3dcart. This featured partnership offers 3dcart customers advanced card-not-present fraud protection that combines machine learning with human expertise to deliver the industry's highest order approvals and lowest rates of false positives. Customers…

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition…

Report: The Delivery Economy Now at the Core of the New Customer Experience

Survey Finds 71 Percent of Consumers Say On-Demand Delivery Apps Have Changed How They Want All Purchases Delivered The rising popularity of on-demand delivery apps, coupled with a growing number of same-day delivery options, is reshaping customer expectations and has moved delivery to the core of the new customer experience, according to a new report from project44, the global leader in advanced visibility for shippers and logistics service providers. “We find it very telling that consumers give the same weight to…

Avaya and Tenfold Create Improved Customer Conversations, Enabling Integrated AI Solutions that Amplify Salesforce, ServiceNow, Microsoft…

Integrated Contact Center solution will help maximize performance, profit and productivity for sales and service organizations globally, while improving customer experiences Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and Tenfold, the world’s leading provider of next generation CTI solutions, announce a strategic partnership to enable joint clients to improve their customer experience, increase productivity of their sales and service teams and operationalize…

B/2BNOW, an SAP S/4HANA Cloud ERP Solution, Closes Seed Round

B/2BNOW, a leading provider of electronic data interchange (EDI) solutions for the SAP S/4HANA Cloud enterprise resource planning (ERP) system has closed first round funding and is rapidly acquiring new clients. Integral to this expansion is Esker, a worldwide leader in AI-driven process automation solutions and pioneer in cloud computing. This strategic partnership will provide better automation and an improved experience on S/4HANA as customers prepare for the transition from SAP's legacy ERP business suite, of which SAP…

MDC Partners Hires First Central Client Relationship Executive

Nate Napier Joins as Managing Director, Key Client Relationships MDC Partners Inc. announced that it has hired Nate Napier as Managing Director, Key Client Relationships, responsible for leading multi-agency integrations and innovations for network clients, as well as spearheading standards for excellence in client service. Napier will report to Mark Penn, Chairman and CEO of MDC Partners. "MDC Partners is home to much of the industry's very best and most celebrated talent," said Penn. "And clients are increasingly…

Eversight Pioneers AI-Powered Retail Pricing Optimization for Raley’s

Eversight’s Pricing Suite Arms Raley’s with Dynamic, Automated Price Testing for Real-Time Insights into Customer Behavior Eversight, the leader in AI-powered pricing and promotion software, announced that Raley’s, the privately-owned and family-owned customer experience grocery company, has adopted the Eversight Pricing Suite to bring intelligent, dynamic pricing to its stores. Raley’s recently completed a very successful pilot of Eversight’s AI-powered software, which focused on optimizing multiple product categories…

UCHealth’s Virtual Assistant “Livi” Powered by Conversational AI Now Available on Smart Speaker Devices

New Conversational AI Technology Is One of the Most Comprehensive Offered by a US Health System, Assisting with Finding Doctors, Services, Locations and Health Information UCHealth now offers a virtual assistant who allows patients to interact universally across the health care system using conversational AI, accessed through smart speakers. UCHealth’s vision for Livi to be a fully functional, all-inclusive virtual assistant sets the health care system apart from others that have launched virtual assistants only for a…

TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks Marketing Operations Platform has been selected as the winner of the "Best Marketing Performance Management Solution" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…

True Influence InsightBase Named “Best Influencer Marketing Management Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its InsightBase 4.0 platform has been selected as the winner of the "Best Influencer Marketing Management Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

GL Announces Enhanced Voice Quality Testing Solutions

GL Communications Inc., a global leader in telecom test and measurement solutions, addressed the press regarding the important features supported in Voice Quality Testing and VQuad software. “GL’s Voice, Video, and Data Quality Test Solution provides flexibility for connecting to and between any network, any service, and any interface,” said Mr. Robert Bichefsky, Director of Engineering at GL Communications. “The Enhanced VQuad™ application now supports both automated (using script command) and manual OWD and RTD…