MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Cheetah Digital Achieves HITRUST CSF Certification to Further Mitigate Risk in Third-Party Privacy, Security and Compliance

Certification further demonstrates Cheetah Digital’s continued commitment to meeting key regulations and protecting sensitive information, while helping brands engage customers Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces that Cheetah Messaging (formerly Marketing Suite) has earned Certified status for information security by HITRUST. The achievement demonstrates Cheetah Digital’s commitment to helping brands engage customers with personalized experiences, while…

Cheetah Digital Announces Signals World Tour

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris. Building off of the success of Signals 19, the World Tour will feature success stories and insights from top brands, educational content and hands-on workshops created specifically for marketers, and…

Cheetah Digital Appoints Three New Executives to Japan Leadership Team

Former Salesforce and Github leaders to drive growth, revenue and client success in Japanese market  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer. The experienced leaders will lead efforts to introduce the Cheetah Digital Customer Engagement Suite to…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

Cheetah Digital Announces Acquisition of Wayin

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

Sabre and Cheetah Digital Join Forces to Drive Powerful, Next-Generation Customer Loyalty Programs for Airlines

Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform’s comprehensive offerings and providing a successor to Sabre’s Frequent Flyer Manager technology. The joint effort enables Sabre…

Cheetah Digital Debuts Email Marketing Enhancement Products

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to Global Regulations Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces two new email marketing products, Cheetah Tokenization and Cheetah Message Archive. With both enhancements, marketers can better deliver personalized experiences while protecting consumer data privacy and adhering to ever-evolving corporate…

Cheetah Digital Recognized as a Leader in The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition

Cross-Channel Marketing Software Provider Named a Leading Vendor for Sixth Consecutive Year, Earning Six Client Satisfaction Awards Cheetah Digital, the world’s leading independent enterprise cross-channel marketing software company, announces its ranking as a leader among enterprise email service providers (ESPs) for the sixth consecutive year by The Relevancy Group. Cheetah Digital was also named as the largest ESP in the annual report, which evaluates leading providers across three key criteria (automation, analysis and…

Cheetah Digital Strengthens EMEA Team With Three Executive Additions

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

Cheetah Digital Announces Bill Ingram as Chief Product Officer

Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

Cheetah Digital Garners Praise in the Relevancy Group’s the Relevancy Ring – ESP Buyer’s Guide 2018

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key…

Cheetah Digital Director of Analytics Jacob Davis Named to DMN’s 40 Under 40 List

In the Last Year, Davis’ Work Has Doubled The Company’s Analytics Revenue, and Grown the Cheetah Digital Team and Service Offering By More Than 50% Cheetah Digital, a global enterprise cross-channel marketing solutions provider, announced that Director of Analytics, Jacob Davis, has been recognized as one of DMN’s 2017 40 Under 40 winners. Each year, Direct Marketing News honors 40 young marketing executives who are reshaping and redefining the marketing industry. Driven by a dramatic uptick in client interest and a…

Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

CheetahTALK Translation Device Experiences Explosive Growth, Plans New Market Expansion

Product Sees Spike in Sales Around Holidays; Featured on Good Morning America Cheetah Mobile, a leading mobile internet company with global market coverage, announced today that its AI-powered translation device, CheetahTALK (formerly known as CM Translator) experienced an unprecedented year of sales growth as the product received upgrades and became available to the mass market for the first time. CheetahTALK more than doubled its revenue from April to December of 2019. In August of 2019, CheetahTALK, the must-have…

Lemnisk Partners With Infosys Finacle to Co-Innovate on Digital Marketing Solutions for Banks

Lemnisk is excited to announce its partnership with Infosys Finacle. Lemnisk, an intelligent and secure Customer Data Platform for Financial Services, entered into a partnership with Finacle as part of their Finacle FinTech Connect program. Finacle FinTech Connect is an ecosystem innovation initiative that brings together banks, FinTechs, and Finacle. Through the program, Finacle identifies promising FinTech solutions from across the world and co-innovates with them to help accelerate innovations for banks. With this…

Atif Rafiq of MGM Resorts International Named US Chief Digital Officer of the Year 2019 by CDO Club

Atif Rafiq, newly appointed President of Commercial and Growth at MGM Resorts International and former Chief Digital Officer at Volvo Cars, was recognized as the US Chief Digital Officer of the Year 2019 by the CDO Club, the world's largest community of C-suite digital and data leaders. Mr. Rafiq received the award after his keynote on "Five Lessons Learned on the Path to Digital Disruption" from David Mathison, CEO of the CDO Club and CDO Summit, at the 7th annual NYC CDO Summit on Wednesday, May 8 in the Roone Arledge…