Healthcare and Professional Services CMO Todd Lunsford Joins the Chief Outsiders Team

Todd Lunsford is the latest seasoned CMO to join Chief Outsiders, America’s leading group of fractional marketing executives serving the small to mid-sized growth company market. He brings 25 years of experience in healthcare and financial services to the firm, with a track record of impacting growth trajectories through a wide range of strategies and tactics such as strengthening brands, direct-to-consumer digital marketing, B2B lead generation and sales force design and development. He focuses on analytically-driven…

Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders

SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm Michael Morrison has returned to his role as a fractional Chief Marketing Officer (CMO) at Chief Outsiders, one of the nation’s fastest-growing management consulting firms. Morrison returns after a triumphant four-year engagement shaping the go-to-market strategies for a healthcare financial services client. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint…

Technology And Manufacturing Marketing Leader Doug Vaughan Is The Latest Fractional CMO At Chief Outsiders

Vaughan helps companies ignite growth by converting market insights into actionable strategies  Doug Vaughan, a seasoned revenue growth marketing leader in technology and manufacturing, is the latest long-standing CMO to join Chief Outsiders. Along with America’s top group of fractional marketing executives, Vaughan is now accepting assignments to help transform the businesses that comprise the base of the “Executives-as-a-Service” firm. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver…

ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors as Portfolio Companies Prepare to Restart Their Commercial Engines

the Association for Corporate Growth – New York chapter, and Chief Outsiders, LLC announced the release of their report, “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown.” The report shows the pulse of Private Equity thinking as we enter May and states begin to ease their restrictions and allow businesses to reopen, indicating that many will find a business environment that’s very different from the one they left before the lockdowns started.  The survey explores how the speed at…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

"Executives-As-A-Service” Firm Welcomes CMO Specializing in High-Velocity Demand Generation for SaaS and Growth Companies Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs. Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and…

ECI Software Solutions Appoints Adrian van Haaften Chief Marketing Officer

Van Haaften brings extensive experience scaling B2B software companies to ECI ECI Software Solutions, a leader in cloud-based business management solutions, today announced that it has named seasoned software marketer Adrian van Haaften as Chief Marketing Officer. Van Haaften will be responsible for setting ECI’s global marketing and demand generation strategy, overseeing its execution across the Americas, EMEA and APAC and bringing ECI’s brand vision to life. Marketing Technology News: Post-Cookie…

Jornaya Names Rich Smith as Chief Marketing Officer

Smith Boasts Decades of Success Leading Innovative Marketing Strategies in Banking, Mortgage and Insurance Industries Jornaya, a leading data-as-a-service (DaaS) company with a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month, names Rich Smith as chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it…

TechBytes with Oliver Tavakoli, Chief Technology Officer, Vectra

Oliver Tavakoli Chief Technology Officer, Vectra Gartner recently recognized Vectra as the only visionary for its 2018 Magic Quadrant for Intrusion Detection and Prevention Systems. To better understand Intrusion Detection and Prevention Systems and how they fit into a modern organization's tech stack, we spoke to Oliver Tavakoli, CTO, Vectra.Tell us about your role at Vectra and the team/technology you handle. My role at Vectra is to guide strategy, come up with rough concepts based on that strategy and help turn…

EY Announces Alliance With Nokia to Help Business Unlock the Power of 5G and Accelerate Digital Transformation

-- EY Industry 4.0 solutions and Nokia's industrial-grade private wireless to drive digital transformation across industries -- Alliance to focus on cybersecurity, enterprise 5G-led transformation and digital transformation for communication service providers -- EY-Nottingham Spirk Innovation Hub to showcase industrial automation capabilities powered by Nokia Digital Automation Cloud Ernst & Young Oy (EY Finland) and Nokia have formed a strategic alliance that is being rolled-out to other EY member firms across the…

Qualtrics Announces XM/OS, the Operating System for Experience Management to Help Businesses Design and Improve Breakthrough Experiences in…

XM/OS includes three core services that empower organizations to quickly understand customers' and employees' needs, and adjust experiences in real-time to lead in times of disruption Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced the new XM operating system, or XM/OS, the only operating system for experience management. XM/OS is a single, secure cloud-native platform that enables companies to bring together all of their experience data—what their customers…

Qualtrics Introduces New Innovations that Empower Companies to Create the Products, Services, and Experiences Customers Want Now and Next

DesignXM is a new product for researchers and analysts to conduct sophisticated research at scale and accelerate decision-making based on customer insights Experience Design studio is a set of new solutions that help business leaders design breakthrough products and services based on customer sentiment and market research to attract and retain loyal customers Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced DesignXM and Experience Design studio, two new…

GetApp Survey Uncovers New Trends in Martech Software Adoption for Startups

Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge. GetApp, a recommendation engine that helps entrepreneurs make informed software purchasing decisions, released findings from its latest survey of startups. The marketing technology study reveals that 68 percent of startups use marketing technology tools, but only 59 percent of them have a plan for how to use them. This poses a significant business challenge as entrepreneurs without a…

New ON24 Enterprise Solution Extends Audience Reach, Delivers Advance Analytics and Integration Features

Companies can further scale digital engagement and drive personalized experiences across marketing and sales ON24 (NYSE: ONTF) today introduced a new enterprise solution to help companies enhance audience engagement and deliver actionable insights that seamlessly integrate with sales and marketing processes. Bringing together ON24 Live and On-Demand Captioning, ON24 Intelligence, and ON24 Connect, marketers can maximize performance of their digital programs and help drive more valued sales interactions,…

Gaps + Holes In Marketing Teams Impact Business Performance

86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level, reveals the Chief Marketing Officer (CMO) Council. Marketing Technology News: What Technologies and Consistencies Should Lead every Tech Employer’s Management Measures? The new CMO Council study, entitled …

Stave Hires Heavy Hitter CMOs to Drive Its ServiceNow Platform Apps Growth

Chief Outsiders Stijn Hendrikse and Neil Anderson Team Up to Bring Extraordinary Marketing Capabilities to ServiceNow Platform Apps Vendor Stave Stave announced it has engaged the services of two tech marketing industry stalwarts to lead its marketing strategy and go-to-market execution. Stijn Hendrikse and Neil Anderson bring more than five decades of marketing experience to the fast-growing software developer. "We wanted to send a strong signal to the marketplace that Stave is serious with our approach to marketing,"…

The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing and ad-tech industries, announced the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on July 18. “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our…

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…

LINE FRIENDS Launches ‘BT21’ Sticker and Camera Effects on Facebook and Messenger

'BT21' Characters Beloved by Millennials from All over the World, Is Now on Facebook and Messenger! LINE FRIENDS, one of the world's fastest growing global character brands, announced that it has launched BT21 sticker and camera effects on Facebook and Facebook Messenger. Following the launch, users will be able to enjoy a variety of sticker pack and camera stickers, frames, and AR effects featuring BT21 characters on Facebook and Messenger. The newly launched sticker and camera effects capture the features of 8 BT21…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…