Cint Appoints Joakim Andersson as Chief Financial Officer

Cint, the technology backbone of the world's most successful insights companies, has appointed Joakim Andersson as Chief Financial Officer. Andersson will be an integral part of the company's executive team as he takes responsibility for the company's financial, legal, and compliance strategies. He is taking over the leadership position from interim CFO, Dag Magni, helping to continue the company's significant growth. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the…

SRAX Partners with Top Insights Exchange Platform Cint to Launch BIGtoken Research

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world's largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale. "By partnering with BIGtoken, our customers will be able to utilize its 16+ million mobile subscriber base, adding to Cint's existing panel base…

Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities

Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a US-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry. This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world's most innovative insight companies. It brings in three distinct strategic advantages to Cint. Firstly, it will benefit from integrating into…

3Cinteractive to be Acquired by UK-based Cloud Communications Provider IMImobile

3Cinteractive Corp. (3C), the leading provider of Rich Communication Services (RCS), announced it has conditionally agreed to be acquired by global communications software provider IMImobile PLC. Geographical compliments will expand market reach, while the combined products and services will enable delivery of intelligent, multichannel customer communications for leading enterprises worldwide. "We are incredibly inspired by the opportunities this new relationship unlocks for us. Together we can move faster and with more…

3Cinteractive and Automagi Partner to Enable RCS Business Messaging in Japan

3Cinteractive Corp. (3C), the leading provider of rich communication services (RCS), announced a licensing agreement with artificial intelligence (AI) technology provider and systems integrator Automagi Inc. (Automagi) to deploy RCS business messaging in Japan through 3C's industry-leading RCS Engagement Platform—enabling the creation of compelling experiences between businesses and their customers that reinvents messaging engagements. This new collaboration adds the ability for enterprise businesses to take advantage of…

3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experiences

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty engagement preferences for consumers and opportunities for brands to improve their loyalty programs through mobile. The full report is available in the 2019 Mobile Loyalty Report: Getting Conversational with Customers. 3C presented a mobile loyalty survey to 3,000 US consumers and brand marketers during April to gather year-over-year data on the…

Cint Appoints SVP of Asia Nicholas Antram to Continue Strategic Expansion Across the Region

Antram Joins EVP of APAC Karine Parsy to Strengthen Cint’s Regional Presence as Global Businesses Increasingly Require More Technology, Speed and Sophisticated Market Research Solutions Cint, the world’s sample management platform, announced the appointment of SVP of Asia Nicholas Antram. Based out of Cint’s Tokyo office, Antram will bolster Cint’s APAC leadership team as it continues to expand across the region. “Antram’s experience in demand, supply and programmatic offering in Japan will be invaluable for Cint. He has…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

3Cinteractive Announces Industry’s First RCS Business Messaging Engagement Platform

Over 138 Million Monthly Active Users of Rich Communication Services (RCS) Technology Worldwide 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the mobile industry’s first A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver the next generation of A2P messaging created by RCS capabilities. As a much-anticipated upgrade to the…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

3Cinteractive Acquires Prime Message Mobile Marketing Business Unit from CellTrust Corporation

3Cinteractive (3C), a leading provider of mobile marketing services, announced its second acquisition this year, purchasing the Prime Message mobile marketing business unit from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions. Catapult Advisors LLC served as financial advisor to 3C for the transaction. Read Also: RevealMobile Launches Social Direct to Turn Location Data into Social Audiences This acquisition will…

Radial Announces Ilias Simpson as Chief Executive Officer

Radial, a bpost group company, the leader in omnichannel commerce technology and operations, announced the appointment of Ilias Simpson as Chief Executive Officer of Radial and Parcels & Logistics North America. In his new role, Simpson will draw on his many years of industry experience, and most recently his tenure as Senior Vice President of Fulfillment Services and member of the executive leadership team to lead the company toward continued success and growth. Simpson comes to the role with expertise in business…

How AI-Powered Content Generation Is Impacting and Advancing Four Industry Sectors

Artificial Intelligence (AI) is a powerful technology already playing a role in our daily lives. Online news sources and many within the business sphere frequently tout the merits of AI, but the reality is many people do not comprehend the many use cases of AI. While there is plenty of talk about future AI applications that are still years off or misconceptions based on science fiction, AI is already currently in use now for many common sense and practical business needs. The use of AI can be found in the things you…

Vonage and Evolutio Announce Strategic Partnership, Offer Vonage Contact Center to Companies Throughout Spain

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced a strategic reseller partnership of Vonage Contact Center with Evolutio, a leading provider of cloud-based services across Spain. This agreement reinforces Evolutio's position as a leading independent cloud-based service provider in the region. Partnering with Vonage enables Evolutio to seamlessly sell, deploy, and implement contact centers that meet today's critical need for organisations of all sizes…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Comscore and Shout! Studios Partner for Premium Video Measurement

In today's rapidly-evolving media landscape, audience consumption habits are undergoing seismic changes. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce an agreement to provide Shout! Studios, the multi-platform filmed entertainment distribution and production arm of Shout! Factory, with census level video on-demand (VOD) measurement. Marketing Technology News: Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement…

Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales

Sales Xceleration Inc. continues to expand its footprint of Sales Management Leaders who leverage their proven tools and platform to facilitate the creation of a self-sustaining sales operation for businesses. Small to mid-sized businesses need fractional, experienced sales leadership more than ever, and Sales Xceleration Consultants provide services in cost-effective ways that enable businesses to utilize their vast sales knowledge to drive growth. Marketing Technology News: Khoros Sees 47% Increase in Online Community…

TV Personality Sean Lowe to Host “Leveraging Social Media Strategy during the Pandemic” Webinar with Marketing Professionals

On Friday, April 10 at 2:00pm ET, top communications professionals will host a webinar on the important role of social media during the coronavirus outbreak. Television personality Sean Lowe will moderate the discussion with 5WPR CEO, Ronn Torossian, Talent Resources CEO, Michael Heller and Burger King and Popeyes Louisiana Kitchen, Head of Public Relations & Communications, Heather McIntyre. Panelists will address communications-based challenges and solutions, from crisis communications, to influencer marketing and…

Bank Fees are Getting Squeezed in the Face of Regulation and New Competitors, Putting 5% of Revenues at Risk, Accenture Report Finds

Eliminating fees, increasing transparency and helping customers make good financial decisions could stem losses and help banks increase revenues Incumbent banks are at risk of losing billions of dollars in retail revenues in the next three to five years, as new competitors draw customers with no-fee banking services and regulators in select markets mandate simple banking fee structures to protect consumers, according to a new report from Accenture . The report, titled “Purpose-Driven Banking: Can Trust Create Win-Win…