Cirrus Insight Announces Phil Sims as Chief Technology Officer

Cirrus Insight is pleased to announce the appointment of Phil Sims as Chief Technology Officer. Cirrus Insight sales enablement platform for Gmail and Outlook offers an all-in-one sales productivity platform with world-class Salesforce integration. Cirrus Insight is committed to delivering high-quality value in the sales enablement space. The appointment of an award-winning CTO represents a spearhead investment in agile engineering, product, and support that benefits Cirrus Insight customers immediately. Cirrus Insight is…

Cirrus Insight Announces Ryan Niemann as Chief Executive Officer

Cirrus Insight is pleased to announce the appointment of Ryan Niemann as Chief Executive Officer. Ryan’s appointment is a strong reflection of the successful state of the business and readiness for growth. Cirrus Insight is poised for expansion, taking advantage of Ryan’s track record of achievement coupled with Cirrus Insight’s fantastic fundamentals, solid history, and extensive customer base. Ryan will succeed Founder Ryan Huff, who served as CEO since the company’s formation in 2011. Cirrus Insight is pleased to…

Cirrus Insight Receives Growth Capital Investment from Clovis Point Capital

Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital, LLC. This investment will propel Cirrus Insight by enabling the company to accelerate innovation and growth, while underscoring Cirrus Insight’s continued commitment to customer success. Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Clovis Point to accelerate…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Tru Optik and SpotX Partner to Power the First All-Encompassing, Premium Connected TV Marketplace

Partnership Enables Advertisers to Programmatically Buy Pre-Validated Audiences Across all OTT Devices Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), and SpotX, the leading global video advertising and monetization platform, announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns.   Powered by Tru Optik’s OTT Data Marketplace, publishers using SpotX’s…

AMG/Parade Promotes Monique Kakar To Senior Vice President/Chief Marketing Officer, Digital

AMG/Parade Executive Vice President of New Ventures and Business Development Tracey Altman is pleased to announce that Monique Kakar has been promoted to Senior Vice President/Chief Marketing Officer, Digital. In her new role, Monique will oversee the planning, strategy and execution of the company's digital marketing initiatives, ensuring it effectively reaches target audiences and appeals to brand advertisers. Most recently, Monique was Vice President, Corporate Marketing & Video Solutions. In that role, she managed…

Inphonite, LLC Announces Art of Chat

A Digital AI Assistant That Uses a Business's Own Phone Number and a Desktop App to Text Message with Patients Inphonite, LLC, the leading provider of customizable medical appointment reminders, at #MGMA18 announced Art of Chat, a chatbot built to work as a standalone product or in conjunction with InphoniteVoice SaaS automated messaging. Art of Chat combines customers' mobile needs and desires with an intelligent texting application and front-end desktop application for businesses to monitor texts and take over the chat…

DSP Concepts Appoints Michael Maia as Vice President, Marketing

Leading innovators in audio technology recruits veteran Silicon Valley marketing exec to lead continued expansion into new and existing verticals DSP Concepts, Inc., the leading embedded software provider for voice and audio processing, announces that Michael Maia has joined its executive team as Vice President of Marketing to lead its next stage of growth. With decades of experience working with emerging technologies, with several in audio, Maia will oversee scaling DSP Concepts' Audio Weaver platform, and introduce new…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

TechBytes with Lorraine Emmett, Managing Director at EC-PR

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

Avaya Appoints Simon Harrison as Chief Marketing Officer

Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced it has appointed Simon Harrison as senior vice president and Chief Marketing Officer, effective January 27th. Harrison joins Avaya from leading research and advisory firm, Gartner, where he was research director and lead analyst for the Unified Communications and Contact Center industry. #Technology Marketing News: @Avaya Appoints @simonharrisonme as Chief #Marketing Officer #ExperiencesThatMatter As CMO,…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant Experiences at Scale Accenture has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.…

Copper Chooses the UK in Next Step of International Expansion

Copper, the Alpha CRM for Google, Announces Its Arrival to the UK to Meet Rising Consumer Demand It's an era of running businesses through relationship management, states Copper’s website. Its decision and innovation to build a CRM around Google’s business products has clicked with customers and investors alike. Copper, as we speak, has 12,000 businesses as clients in over 100 countries and it has raised $87 million in funding so far. Also, Copper’s CRM business has seen an 80 percent revenue growth year-over-year in the…