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Claravine Raises $5 Million Series Funding

Claravine, a leading technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel, announced $5 million in Series A funding. The round, led by Grayhawk Capital with participation from Next Frontier Capital and Peninsula Ventures, brings the company’s total funding to $12.4 million. The new funding will help Claravine further build out product development and go-to-market strategies. "Many companies think you don’t need to focus on data standards upfront. Instead,…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud Customers

Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Claravine announced it is now a Premier partner in the Adobe Exchange program, which will better accelerate the adoption of Claravine's enterprise data governance platform for existing and prospective Adobe customers. With this collaboration, brands will have the necessary tools to enforce data standards across marketing teams, systems, and channels, driving greater value across technology and…

Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth

Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and agencies automate core processes Claravine announced it has opened an office in New York and hired industry veteran E.J. Freni as its Chief Revenue Officer. Freni will leverage more than 15 years of experience in both advertising and marketing tech to help accelerate Claravine’s mission to help brands drive digital transformation and personalization through better data. Organizations are spending…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Claravine Taps Digital Analytics Leader Adam Greco As Formal Advisor

Claravine announced it has brought on digital analytics expert and industry thought leader Adam Greco as a formal advisor, where he will lend more than a decade of expertise to the digital experience data management company. The partnership not only validates Claravine as a category leader, but creates more opportunities for Greco and company leadership to create best practices for top brands around the globe. “Claravine is solving one of the most important challenges facing analytics and marketing teams, and the traction…

Tracking First Rebrands as Claravine with Enhanced Platform

Claravine’s Digital Experience Data Management Platform Will Continue to Help Marketers Optimize Performance Through Best-In-Class Campaign Tracking Tracking First announced it has rebranded as Claravine, unveiling a completely new website and an improved platform. With these enhancements, Claravine will continue to help leading brands improve marketing performance through better digital insights. “Most organizations can only track between 30-70 percent of their total digital marketing spend, while the remaining spend…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lifesight (Analytics), Claravine (Data Management Platform), EX.CO (Content), Braze (Customer experience), Twilio (Customer Data Platform). Lifesight Launches Customer Intelligence Platform Lifesight, a customer intelligence company, officially launched it’s brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is…

Frank Teruel Joins ADARA as Chief Operating Officer

Experienced Technology Executive Will Lead Operational Expansion and Growth ADARA announced that Frank Teruel is Chief Operating Officer for the company. This is a new position for ADARA, which was created to lead global operations as the company expands. Teruel is uniquely qualified for the role, with a dual financial and operational background, and experience at data and technology companies in growth markets. ADARA serves leading travel brands by delivering critical intelligence that drives personalization and relevance…

AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT

Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, the non-profit research and development consortium building and implementing the blockchain and cryptography standards for digital media, today announced a collaborative white paper on fraud in the OTT ecosystem. The report features extensive insights from MadHive, Reprise/IPG Mediabrands, Hearst Television, The Hershey Company and Beachfront Media. “OTT…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

Franz’s Knowledge Graph Consulting Services Lay the Foundation for Artificial Intelligence

Leading Companies Tap Franz’s Knowledge Graph Expertise to Deliver Insights with AI Technologies Franz Inc. is an innovator in Artificial Intelligence (AI) and leading supplier of Semantic Graph Database technology with expert knowledge in developing and deploying Knowledge Graph solutions. Franz Knowledge Graph services combine broad experience, domain expertise, best practices, tools, methodologies, assets and proven delivery methods with a pragmatic approach to planning and design. Gartner recently identified Knowledge…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…

Should Content Creators Surrender 45% of Their Earnings?

New Whitepaper Examines How High-profile Content Platforms Fleece Creators Patreos, a blockchain-based, content subscription platform empowering fans to directly support their favorite creators and artists, released a whitepaper today detailing the challenge facing content creators as they strive to retain creative integrity in a landscape dominated by centralized platforms. Today's top content outlets (YouTube, Facebook, etc.) utilize centralized, ad-based business models that are inefficient, forcing contributors to…

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

Yieldify Opens New Office in Singapore

Customer Journey Optimization (CJO) Specialists Expand on Existing APAC Success to Serve Ecommerce Businesses Across Asia Yieldify, the customer journey optimization (CJO) company, announces a new office in Singapore, expanding access to Yieldify’s unique solution to e-commerce businesses across Asia. The Singapore office builds on Yieldify’s established track record in Asia-Pacific (APAC), which was run from its regional headquarters in Sydney, where it has implemented performance-driven CJO campaigns for global brands…