Clarifai Expands its Global Presence with a New Office in Tallinn, Estonia

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Clarivate Analytics Completes Agreement With OpSec Security to Sell the Brand Protection Business

MarkMonitor to focus exclusively on Domains Management Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the completion of the previously announced agreement to sell the MarkMonitor brand protection, antipiracy and antifraud business to OpSec Security, a global leader in anti-counterfeiting and brand protection solutions. As a result, MarkMonitor and its domain management business will continue to be an integral part of Clarivate's…

Clari Adds Silicon Valley Luminaries Jim Goetz and Steve Singh to Board of Directors

Clari, provider of the leading AI-powered revenue operations platform, announced two board appointments. Jim Goetz, Partner at Sequoia Capital, and Steve Singh, former Chairman and Co-founder of Concur Technologies, have joined the company’s Board of Directors. Jim and Steve join at a momentous time for Clari. More than 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries now use its Revenue Operations platform alongside their CRM stack to drive more pipeline, accelerate revenue…

Revenue Operations Leader Clari Closes $60 Million Funding Round

Platform Uses AI and Automation to Help High-Performing Revenue Teams Drive Growth and Retention Clari, provider of the leading AI-powered revenue operations platform, has closed a $60 million Series D financing round, setting a new record for total investment in the rapidly emerging revenue operations software category. To date, Clari has raised over $135 million to transform revenue operations. Clari's Revenue Operations Platform uses AI to modernize the B2B revenue process, upleveling execution, insights and forecasting…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Clarity Insights Recognized as a Leader in Customer Analytics Report by Independent Research Firm

Achieved the Highest Score in the Current Offering Category in the Report Clarity Insights, a strategic partner to the nation's leading data-driven brands, announced it is cited as a Leader in The Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report. We believe this placement confirms the company's status as an industry leader across the entire data and analytics ecosystem. The Current Offering category includes the following criteria: Data management and preparation Customer analytics techniques…

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE  Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry. P$YCLE Premier can provide proven improvements in lift, or measured improvement in reaching best customers, by 5-7% over the previous P$YCLE model by allowing even more accurate, privacy-complaint targeting of potential customers across 60 consumer segments, using enhanced big data sets. The P$YCLE…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

Clarivate Analytics to Enhance AI-Driven Trademark Research Solutions with TrademarkVision Acquisition

Strategic Acquisition of Cutting-Edge, Australian Company to Deliver the Next Generation of Trademark Research Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, trademark…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Clarivate Analytics Reveals Annual Forecast of Future Nobel Prize Recipients

Clarivate Analytics, the global leader in providing trusted insights and analytics to enable researchers to accelerate discovery, today named 17 world-class researchers as Citation Laureates - researchers whose work is deemed to be, 'of Nobel stature', as attested by markedly high citation tallies recorded in the Web of Science citation index. Each year since 2002, analysts at Clarivate Analytics have drawn on Web of Science publication and citation data to identify influential researchers in the research areas recognized…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

Clari Names Cornelius Willis as Chief Marketing Officer

B2B Marketing and Communications Veteran to Lead Go-To-Market Strategy and Fuel Next Stage of Company’s Growth Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…