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Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing. Britta will lead all aspects of the Claris marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. "We couldn't ask for a more accomplished marketing leader to join our organization," said Claris CEO Brad Freitag. "The energy and intelligence Britta brings to…

Indicative Brings a New Layer of Clarity and Simplicity to the Global Analytics Market

Indicative, a leading customer analytics software company, has announced a solution that makes it easier for nontechnical people to work with data. Released to the public this morning, a reimagined visual interface and increased functionality firmly establishes Indicative as a pioneer in advanced customer analytics for product and marketing teams. Indicative's enhanced query building capabilities lower the barrier for people to work with data, making it possible for anyone to create interactive visualizations and monitor…

Clari Appoints Laura MacKinnon as Chief People Officer

Former Yahoo! and Logitech human relations leader to drive company's people and culture efforts Clari, the revenue operations leader, announced the appointment of Laura MacKinnon as Chief People Officer. With more than 20 years of experience building and leading people organizations at high-tech firms including Yahoo!, Logitech, Coupa Software and Electronic Arts, Laura will lead the company's people experience, operations and talent acquisition functions across Clari's Sunnyvale and Bengaluru offices. Marketing…

Clari Introduces Revenue Confidence Assessment to Help Revenue Leaders Recognize Risk and Act Fast

Clari, the revenue operations leader, introduced the Revenue Confidence Assessment, a service designed to help revenue teams understand the potential impact of COVID-19, and identify ways to mitigate risks to their business. Revenue leaders can gain line of sight into the state of their business — with real-time visibility not available in their CRM. Marketing Technology News: LogMeIn Announces New Contact Center Offering to Bring CCaaS to Underserved Majority The Revenue Confidence Assessment is a complimentary…

Clari’s New Adaptive Revenue Metrics Provide Real-Time Diagnostics for Revenue Leaders

Clari, the revenue operations leader, announced the launch of Adaptive Revenue Metrics. Now, the entire revenue organization from the C-suite to individual sellers, can share a real-time view of key revenue health indicators, so they can quickly assess risk and formulate game plans that impact the bottom line. Revenue leaders today rely on stale spreadsheets and offline data manipulation in CRM or BI tools to try to keep on top of their business. Powered by up-to-the-minute quota, forecast, and CRM data, Clari's Adaptive…

SRAX Provides Brands Clarity in a Time of Uncertainty With BIGtoken Lightning Insights

BIGtoken launches research and surveys, delivering rich audience insights in hours SRAX, Inc., a digital marketing and consumer data management technology company, announces BIGtoken Lightning Insights, a new solution that gives brands the power of knowledge by returning robust audience insights in just hours. SRAX's permission-first consumer data management platform, BIGtoken, which boasts over 16 million panelists across more than 30 countries, is now providing brands the ability to quickly activate research and…

Clarivate Analytics Closes Acquisition of Decision Resources Group

Creates a leading information insight solutions provider to the Life Sciences industry, helping them improve human lives Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced it has completed its acquisition of Decision Resources Group ("DRG"). Previously, Clarivate announced on January 17, 2020 its intent to acquire DRG from Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302), part of global business conglomerate Piramal Group.…

Clarifai Expands its Global Presence with a New Office in Tallinn, Estonia

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Clarivate Analytics Completes Agreement With OpSec Security to Sell the Brand Protection Business

MarkMonitor to focus exclusively on Domains Management Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the completion of the previously announced agreement to sell the MarkMonitor brand protection, antipiracy and antifraud business to OpSec Security, a global leader in anti-counterfeiting and brand protection solutions. As a result, MarkMonitor and its domain management business will continue to be an integral part of Clarivate's…

Clari Adds Silicon Valley Luminaries Jim Goetz and Steve Singh to Board of Directors

Clari, provider of the leading AI-powered revenue operations platform, announced two board appointments. Jim Goetz, Partner at Sequoia Capital, and Steve Singh, former Chairman and Co-founder of Concur Technologies, have joined the company’s Board of Directors. Jim and Steve join at a momentous time for Clari. More than 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries now use its Revenue Operations platform alongside their CRM stack to drive more pipeline, accelerate revenue…

Revenue Operations Leader Clari Closes $60 Million Funding Round

Platform Uses AI and Automation to Help High-Performing Revenue Teams Drive Growth and Retention Clari, provider of the leading AI-powered revenue operations platform, has closed a $60 million Series D financing round, setting a new record for total investment in the rapidly emerging revenue operations software category. To date, Clari has raised over $135 million to transform revenue operations. Clari's Revenue Operations Platform uses AI to modernize the B2B revenue process, upleveling execution, insights and forecasting…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Clarity Insights Recognized as a Leader in Customer Analytics Report by Independent Research Firm

Achieved the Highest Score in the Current Offering Category in the Report Clarity Insights, a strategic partner to the nation's leading data-driven brands, announced it is cited as a Leader in The Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report. We believe this placement confirms the company's status as an industry leader across the entire data and analytics ecosystem. The Current Offering category includes the following criteria: Data management and preparation Customer analytics techniques…

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE  Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry. P$YCLE Premier can provide proven improvements in lift, or measured improvement in reaching best customers, by 5-7% over the previous P$YCLE model by allowing even more accurate, privacy-complaint targeting of potential customers across 60 consumer segments, using enhanced big data sets. The P$YCLE…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

Clarivate Analytics to Enhance AI-Driven Trademark Research Solutions with TrademarkVision Acquisition

Strategic Acquisition of Cutting-Edge, Australian Company to Deliver the Next Generation of Trademark Research Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, trademark…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Clarivate Analytics Reveals Annual Forecast of Future Nobel Prize Recipients

Clarivate Analytics, the global leader in providing trusted insights and analytics to enable researchers to accelerate discovery, today named 17 world-class researchers as Citation Laureates - researchers whose work is deemed to be, 'of Nobel stature', as attested by markedly high citation tallies recorded in the Web of Science citation index. Each year since 2002, analysts at Clarivate Analytics have drawn on Web of Science publication and citation data to identify influential researchers in the research areas recognized…