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Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

Uberflip Launches Marketplace to Unify the Martech Stack and Help Marketers Orchestrate the Buyer Journey

Uberflip, the leading cloud-based content experience platform, today announced the launch of the Uberflip Marketplace, an ecosystem of apps and integrations dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design…

Zendesk Expands Service-First CRM Solutions to Transform Customer Experience

New product suites democratize service and sales software by making it easy to try, buy and use Zendesk, Inc.  announced new, powerful Support and Sales Suites, expanding its service-first CRM solutions by enabling service and sales teams to instantly connect with their customers and have natural conversations across all touchpoints. The modern set of offerings helps companies easily build positive, long-term customer relationships. “Today’s digital-first customers expect real-time, ongoing and personalized…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

MarTech Interview with Chris Perrine, VP APAC at G2

"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think this creates a massive opportunity for people to do better, more meaningful work." Could you tell us about your role and the team/technology you handle at G2.com? I recently joined G2 to help us accelerate our business across the Asia Pacific region. This means a lot of things, with the key goals this year focused on building our team, engaging with our customers and prospects, and building awareness of G2 across our buyer and…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

MarTech Interview with Nadav Shoval, CEO at Spot.IM

"If you aren’t thinking about AI and how it will impact your business, you’re at risk of missing something big." Tell us about your role and journey into Technology. What inspired you to start at Spot.IM? As a baby, I was diagnosed with Kawasaki disease. I survived but was left with fairly severe, impaired small motor skills, which made something simple like holding a pencil extremely difficult. In hindsight, you can trace my starting Spot.IM back to this — I was taught to use a computer at a very young age in order to…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

The Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics users

Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch of what will be the future's most powerful CRM system. The first version of the new CRM system will be released in the summer of 2019, and will be freely available to all 50 million Google Analytics users for free. Visitor data and web leads generated from the Google Analytics add-on will automatically feed, in real-time, into the user's CRM system. The new CRM system will feature brand new capabilities for…

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of France; namely the UK, Germany, and Spain. Previously, I managed our international marketing efforts, however, as things have developed my role has become a 70/30 split between sales/customer experience and marketing. I also manage the tech stack for our international marketing and sales efforts. What is the overall state of Customer…

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales and Marketing. What galvanized you to join Notarize? I started my career as a sports journalist with the Boston Globe and found that marketing was this incredible opportunity to take great storytelling and blend it with a bit of psychology to get a buyer, investor or potential employee…

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…